Macadamia Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 1.61 Billion |
| Market Size (2029) | USD 2.69 Billion |
| CAGR (2024 - 2029) | 10.88 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
Macadamia Market Analysis
The Macadamia Market size is estimated at USD 1.61 billion in 2024, and is expected to reach USD 2.69 billion by 2029, at a CAGR of 10.88% during the forecast period (2024-2029).
Macadamia nuts, known for their high content of monounsaturated fats, antioxidants, and essential nutrients like magnesium, manganese, and fiber, are gaining popularity as a healthy snack. The shift towards health consciousness and plant-based diets has positioned macadamia nuts as a nutritious choice. Their creamy texture makes them a preferred ingredient in dairy-free products such as plant-based milks, cheeses, and ice creams. In 2022, the Plant-Based Foods Industry Association reported that the plant-based dairy segment captured a 71% market share in India's plant-based food sector, underscoring the rising demand for macadamia-based dairy alternatives.
In recent years, macadamia nut production has expanded beyond traditional areas like Australia and Hawaii to include countries like South Africa, Kenya, and China. This broader production base has enhanced global accessibility and affordability, driving market growth. The Global Agriculture and Food Security Program notes that Malawi contributes 3% of the world's macadamia nuts, making it the third-largest producer in Africa. Additionally, various government initiatives have bolstered the macadamia market. For instance, from 2016 to 2022, Global Tea, in collaboration with the Dutch government, distributed 300,000 macadamia seedlings to 3,000 farmers in Malawi's Thyolo and Mzimba Districts, regions known for their favorable growing conditions. The synergy of increased health awareness and expanded production efforts is fueling the market's growth trajectory.
Macadamia Market Trends
High Production in Africa Supports the Market
Africa, especially in nations like South Africa, Kenya, and Malawi, boasts a climate conducive to macadamia cultivation. Macadamia trees flourish in regions with well-drained, fertile soils and moderate temperatures. Such conditions are prevalent in parts of Africa, particularly at higher altitudes with adequate rainfall. Furthermore, African nations have ramped up investments in agriculture, viewing macadamia farming as a lucrative venture. Both governments and private entities are backing this initiative, offering funding, research, and market access to bolster macadamia nut production. For example, data from Macadamias South Africa (SAMAC) indicates that the country's macadamia nut production hit 77,659 metric tons in 2023, marking a 12.8% rise from 2022.
Additionally, African countries enjoy robust access to international markets, especially in Asia, Europe, and North America, where macadamia demand is high. The region's closeness to major shipping routes further streamlines trade, bolstering production growth. In Kenya, supportive government policies and export initiatives have catalyzed a rapid expansion of macadamia farming over the past few decades. A notable 2023 decision by the Kenyan government allowed producers to export unprocessed macadamia nuts. This move bore fruit, with traders, processors, and growers reporting over 1,000 metric tons of unprocessed nuts exported to Asia by January 2024.
Moreover, as international demand for macadamia nuts surges, many smallholder farmers in Africa are pivoting to macadamia cultivation, drawn by the promise of higher returns and institutional support. In South Africa, the Southern African Macadamia Growers Association (SAMAC) allocates 20% of the grower levy for training, workshops, and equipment. Thus, the combination of favorable growing conditions, supportive initiatives, and trade opportunities is propelling the macadamia market in Africa during the forecast period.
Asia Pacific's Rising Imports Signal Growing Consumption
The Asia-Pacific region has become a major importer of macadamia nuts due to economic growth, dietary trends, and a growing appreciation for healthy foods. As awareness of healthy eating spreads, consumers increasingly seek nutritious snacks. Macadamia nuts, known for their heart-healthy fats and antioxidants, align with this demand for wholesome, plant-based foods. They are used in various dishes and as snacks. Market promotions also drive demand and imports. The World Macadamia Organisation in China launched its first Consumer Marketing Campaign in 2022, showcasing the tradition of cracking nut-in-shell macadamias during Chinese festivals like the Chinese New Year.
In Japan, South Korea, and China, macadamia nuts are used in confectioneries, baked goods, cooking oils, and local dishes. As these nuts integrate into regional cuisines, demand grows, making it primarily met through imports. According to ITC Trademap, China imported 104,116 metric tons of macadamia nuts in 2023, up from 90,712 metric tons the previous year.
The Asia-Pacific's growing food and beverage (F&B) industry, with its demand for high-quality ingredients, further boosts macadamia nut imports. These nuts are essential in sectors like confectionery, snacks, dairy products, and plant-based foods. Manufacturers enhance products with gourmet, health-centric ingredients, turning to macadamias for their unique flavor and nutritional benefits. In December 2023, Fabelle Exquisite Chocolates, a luxury brand under ITC Ltd., launched five chocolate pralines, each crafted with Australian macadamia nuts and featuring flavors like Sweet, Salty, Bitter, Sour, and Spicy. Such innovative products, along with macadamias' use in premium chocolates, cookies, cakes, and healthier options like gluten-free or low-sugar baked goods, drive their consumption and imports into the Asia-Pacific region.
Macadamia Market News
- June 2024: Love Macadamia, an initiative by the World Macadamia Organization, has teamed up with Nature’s Basket to promote macadamia nuts in India. This collaboration will make the delicious macadamia nut available in select stores across Delhi and Mumbai, providing consumers with easy access to its taste and health benefits.
- March 2024: GoodSAM Foods, a health-focused brand dedicated to sustainability and regenerative agriculture, has officially launched new products within its chocolate portfolio. As part of this launch, the brand introduced Chocolate-Covered Macadamias.
- March 2024: Premier Nut, a veteran macadamia producer from South Africa, has launched three new value-added products: Sutton Pressed, MacaPaste, and Snackadamia. Sutton Pressed is a cold-pressed oil derived from macadamia nuts. MacaPaste is a creamy spread crafted from roasted macadamia nuts, while Snackadamia presents a gourmet selection of roasted macadamia kernels, available in flavors like Italian herb, spicy, and salted.
Macadamia Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Growing Demand for Plant-Based Products
4.2.2 Rising Awareness Among Health-Conscious Consumers
4.2.3 Growing Popularity in Confectionery and Food Manufacturing
4.3 Market Restraints
4.3.1 High Cost Compared to Other Nuts
4.3.2 Vulnerability to the Climatic Changes
4.4 Value Chain Analysis
5. MARKET SEGMENTATION
5.1 Geography - Production Analysis(Volume), Consumption Analysis (Value and Volume), Import Analysis (Value and Volume), Export Analysis (Value and Volume), and Price Trend Analysis
5.1.1 North America
5.1.1.1 United States
5.1.1.2 Canada
5.1.2 Europe
5.1.2.1 Germany
5.1.2.2 Netherlands
5.1.2.3 United Kingdom
5.1.2.4 France
5.1.3 Asia Pacific
5.1.3.1 China
5.1.3.2 Japan
5.1.3.3 Vietnam
5.1.3.4 Australia
5.1.4 South America
5.1.4.1 Brazil
5.1.4.2 Colombia
5.1.5 Africa
5.1.5.1 South Africa
5.1.5.2 Kenya
6. MARKET OPPORTUNITIES AND FUTURE TRENDS
Macadamia Industry Segmentation
Macadamia nuts, harvested from the macadamia tree, are renowned for their smooth, creamy texture and rich, buttery flavour. These nuts are typically encased in a hard, woody shell, which is removed before they are consumed. The Macadamia Market is segmented by geography (United States, Canada, Guatemala, Germany, Netherlands, China, Australia, Japan, Vietnam, Brazil, South Africa, and Kenya). The report includes the Production Analysis (volume), consumption analysis (value and volume), export analysis (value and volume), import analysis (value and volume), and price trend analysis. The report offers market estimation and forecast in value (USD) and volume (metric tons).
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Macadamia Market Research Faqs
How big is the Macadamia Market?
The Macadamia Market size is expected to reach USD 1.61 billion in 2024 and grow at a CAGR of 10.88% to reach USD 2.69 billion by 2029.
What is the current Macadamia Market size?
In 2024, the Macadamia Market size is expected to reach USD 1.61 billion.
Which is the fastest growing region in Macadamia Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Macadamia Market?
In 2024, the North America accounts for the largest market share in Macadamia Market.
What years does this Macadamia Market cover, and what was the market size in 2023?
In 2023, the Macadamia Market size was estimated at USD 1.43 billion. The report covers the Macadamia Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Macadamia Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the major distribution channels for Macadamia Nuts?
The major distribution channels for Macadamia Nuts are a) Supermarkets b) Online retailers c) Bulk food stores d) Potential for direct-to-consumer sales
What are the major distribution channels for Macadamia Nuts?
The major distribution channels for Macadamia Nuts are a) Supermarkets b) Online retailers c) Bulk food stores d) Potential for direct-to-consumer sales
Macadamia Industry Report
The global macadamia nut market is experiencing robust growth, driven by escalating consumer awareness about the health benefits and a widespread shift towards plant-based diets. These nuts are favored for their versatility across the food, beverage, and cosmetic sectors, enhancing their demand globally. With a diverse range of products including raw, roasted, and coated macadamias, the market caters to various consumer preferences for textures and flavors. Organic macadamias are particularly gaining traction due to their nutrient-rich profile and sustainable production methods. The market sees dynamic distribution both online and offline, with e-commerce platforms rapidly growing due to their convenience and extensive product selections. North America and Europe are leading in macadamia consumption, incorporating these nuts more into health-based foods and gourmet snacks. The Asia Pacific region also marks significant growth due to higher health awareness and rising disposable incomes, promoting healthier diets. For deeper insights into macadamia production by country and detailed market forecast outlooks, a free report PDF download is available from Mordor Intelligence™ Industry Reports.
