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Global Label Market Size (2024 - 2029)

The label market is experiencing growth driven by its essential role in product packaging and brand marketing across various industries. The increasing demand for environmentally friendly and efficient packaging solutions, particularly in the e-commerce sector, is influencing market dynamics. Labels are crucial for product identification and brand promotion, with significant demand arising from the food, beverage, and pharmaceutical sectors. Despite challenges such as supply chain disruptions during the COVID-19 pandemic, the market has shown resilience due to the consistent need for packaging in essential industries.

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Market Size of Global Label Industry

Label Market Overview
Study Period 2019 - 2029
Market Size (2024) USD 42.29 Billion
Market Size (2029) USD 53.71 Billion
CAGR (2024 - 2029) 4.90 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Label Market Major Players

*Disclaimer: Major Players sorted in no particular order

Label Market Analysis

The Global Label Market size is estimated at USD 42.29 billion in 2024, and is expected to reach USD 53.71 billion by 2029, growing at a CAGR of 4.90% during the forecast period (2024-2029).

  • Labels have a considerable impact on customer purchasing decisions and play a vital part in brand marketing of the various products currently available on the market. Labels are often made of paper, plastic, cloth, or other material attached to a product. Labels contain general product information.
  • Labels contribute to the packaging of food and consumer goods by giving functional qualities such as product identification, ingredient information, warning signs, and cautionary alerts, among other things. Labels are also important contributors to brand promotion because of their aesthetic aspect.
  • With the rise of e-commerce, there is a greater demand for more environmentally friendly and effective packaging. This encourages customers to seek more environmentally friendly and appealing options, such as recyclable adhesives, liner-free labels, and clear film labels on clear substrates.
  • The increased need for labels from major end-use industries such as food and beverages and the pharmaceutical business is projected to increase demand for labels. Pharmaceutical businesses are increasingly serializing, giving the label a significant competitive advantage in the pharmaceutical industry.
  • The label market has remained relatively stable because of the growing need for food and pharmaceutical packaging during COVID-19. The COVID-19 epidemic, on the other hand, caused supply chain disruptions in a variety of end-user industries, including food and beverage, healthcare, and manufacturing.

Label Industry Segmentation

Labels are used for packaging show the contents, product specifications, contact information, health and safety warnings and directions for usage, and for any extra marketing, branding, or price information.

The study tracks the demand for the label market. The key segments covered in the study include segmentation by type ( Pressure-Sensitive Label,Shrink & Stretch Sleeve Label, In-Mold Label, Wet Glue Label, Thermal Transfer Label, Wrap Around Label ) and end-user (Food & Beverages, Pharmaceutical & Healthcare). The study analyzes the impact of COVID-19 on the overall supply chain and the effect on the demand side market dynamics. Market estimates indicate the revenue in USD Million.

By Type
Pressure-Sensitive Label
By Print Process
Offset Printing
Flexography Printing
Gravure
Other Analog Printing Process
Digital Printing
By Product Type
Liner
Linerless
VIP
Prime
Functional & Security
Promotional
End-User Industry
Food & Beverages
Pharmaceutical & Healthcare
Other End-Users
Shrink & Stretch Sleeve Label
By Type
Shrink Sleeve
Stretch Sleeve
By Material
PVC
PET
PE
OPP & OPS
Other Materials (PO, PLA, etc.)
End-User Industry
Food & Beverages
Pharmaceutical & Healthcare
Other End-Users
In-Mold Label
Wet Glue Label
Thermal Transfer Label
By Material
Paper
Polyester
PP
Other Materials
End-User Industry
Food & Beverages
Pharmaceutical & Healthcare
Other End-Users
Wrap Around Label
Geography
North America
Europe
Asia-Pacific
Middle East & Africa
Latin America
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Global Label Market Size Summary

The global label market is poised for significant growth, driven by its critical role in brand marketing and product identification across various industries. Labels, made from materials such as paper, plastic, and cloth, are essential for providing product information, including ingredients, warnings, and brand promotion. The rise of e-commerce has intensified the demand for sustainable and efficient packaging solutions, prompting innovations like recyclable adhesives and clear film labels. The food and beverage, and pharmaceutical sectors are major contributors to this demand, with labels playing a crucial role in product serialization and consumer transparency. Despite challenges like supply chain disruptions during the COVID-19 pandemic, the market has shown resilience, particularly in the food and pharmaceutical packaging sectors.

The Asia-Pacific region, especially China and India, is a dominant force in the label market due to its large population and growing consumer awareness. The region's industrial and manufacturing sectors are expected to drive further market expansion. Local companies, such as A.H. Industries, are enhancing global market profits by supplying labeling machines internationally. The market is highly competitive, with numerous new entrants prompting existing companies to innovate and launch new products. Sustainability efforts are also gaining traction, as seen with Neenah, Inc.'s USDA Certified Biobased Products. Recent acquisitions and product launches by companies like Dearborn Company and Mondi Group highlight the ongoing strategic moves to enhance market presence and sustainability in label solutions.

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Global Label Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Porters Five Force Analysis

      1. 1.2.1 Threat of New Entrants

      2. 1.2.2 Bargaining Power of Consumers

      3. 1.2.3 Bargaining Power of Suppliers

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Supply Chain Analysis

    4. 1.4 Assessment of the Impact of COVID -19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Pressure-Sensitive Label

        1. 2.1.1.1 By Print Process

          1. 2.1.1.1.1 Offset Printing

          2. 2.1.1.1.2 Flexography Printing

          3. 2.1.1.1.3 Gravure

          4. 2.1.1.1.4 Other Analog Printing Process

          5. 2.1.1.1.5 Digital Printing

        2. 2.1.1.2 By Product Type

          1. 2.1.1.2.1 Liner

          2. 2.1.1.2.2 Linerless

          3. 2.1.1.2.3 VIP

          4. 2.1.1.2.4 Prime

          5. 2.1.1.2.5 Functional & Security

          6. 2.1.1.2.6 Promotional

        3. 2.1.1.3 End-User Industry

          1. 2.1.1.3.1 Food & Beverages

          2. 2.1.1.3.2 Pharmaceutical & Healthcare

          3. 2.1.1.3.3 Other End-Users

      2. 2.1.2 Shrink & Stretch Sleeve Label

        1. 2.1.2.1 By Type

          1. 2.1.2.1.1 Shrink Sleeve

          2. 2.1.2.1.2 Stretch Sleeve

        2. 2.1.2.2 By Material

          1. 2.1.2.2.1 PVC

          2. 2.1.2.2.2 PET

          3. 2.1.2.2.3 PE

          4. 2.1.2.2.4 OPP & OPS

          5. 2.1.2.2.5 Other Materials (PO, PLA, etc.)

        3. 2.1.2.3 End-User Industry

          1. 2.1.2.3.1 Food & Beverages

          2. 2.1.2.3.2 Pharmaceutical & Healthcare

          3. 2.1.2.3.3 Other End-Users

      3. 2.1.3 In-Mold Label

      4. 2.1.4 Wet Glue Label

      5. 2.1.5 Thermal Transfer Label

        1. 2.1.5.1 By Material

          1. 2.1.5.1.1 Paper

          2. 2.1.5.1.2 Polyester

          3. 2.1.5.1.3 PP

          4. 2.1.5.1.4 Other Materials

        2. 2.1.5.2 End-User Industry

          1. 2.1.5.2.1 Food & Beverages

          2. 2.1.5.2.2 Pharmaceutical & Healthcare

          3. 2.1.5.2.3 Other End-Users

      6. 2.1.6 Wrap Around Label

    2. 2.2 Geography

      1. 2.2.1 North America

      2. 2.2.2 Europe

      3. 2.2.3 Asia-Pacific

      4. 2.2.4 Middle East & Africa

      5. 2.2.5 Latin America

Global Label Market Size FAQs

The Global Label Market size is expected to reach USD 42.29 billion in 2024 and grow at a CAGR of 4.90% to reach USD 53.71 billion by 2029.

In 2024, the Global Label Market size is expected to reach USD 42.29 billion.

Label Market Report Snapshots

Label Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)