Market Trends of juices Industry
Shift in consumer consumption patterns and rising demand for healthy drinks boosting the juices sales globally
- Health-conscious consumers are the major targeted audiences for juice manufacturers. In 2023, the United States has an estimated 64.19 million gym memberships. With the growing modernization, consumers often use AI and AR apps to scan juice labels in stores. These apps help them to provide real-time information about the product, including its nutritional value, sourcing, and potential allergens.
- One of the key attributes in the juices market is flavor variety. Consumers are constantly looking for juices in a multitude of flavors, ranging from traditional favorites like orange, apple, and grape and more exotic options such as pineapple, mango, and pomegranate. The juice brands are also advertising their products by introducing vitamin-added fruit juices to increase the nutritional profile of fruit juice products. Consumers prefer sustainable packaging and this trend continues to develop, in the form of a growing market for 100% recycled PET (rPET). Rigid plastic in beverages mostly refers to PET bottles, accounting for around 73% of soft drinks unit volume in Asia Pacific.
- Protein-based sports drinks sales globally witnessed a growth in 2022. As demand for protein-based sports drinks is growing, major key players are increasing their sales with their innovation. In 2022, more than 76% of global consumers paid a higher price for protein-fortified food and beverages including protein-based sports drinks. Also, in 2023 the price for protein-based sports drinks ranged between USD 2.2 to USD 5.1.
- Consumers have become more active and are engaged in sports and athletic activities due to the prevalence of diseases like obesity, diabetes, high blood pressure, and many more. In the older times, sports drinks were only for athletes and sports personnel. Also, the health implications of high sugar intake and consumption have given rise to a higher demand for sugar-free protein beverages among consumers across the globe. The diabetic and obese population are inclined towards these types of drinks.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Busy lifestyle and increasing urbanization have fuelled the demand for convenient and on-the-go juice options
- Minute Maid dominated the juice market owing to its continuous introduction of new flavors, formats, and packaging options to appeal to changing consumer preferences
