Market Trends of Incontinence Devices and Ostomy Industry
This section covers the major market trends shaping the Incontinence Devices & Ostomy Market according to our research experts:
Colostomy Bags are Expected to Observe Lucrative Growth in the Application Segment
A colostomy bag also called a stoma bag, or ostomy bag, is a small, waterproof pouch used to collect waste from the body. During a surgical procedure known as a colostomy, an opening, called a stoma or ostomy, is formed between the large intestine (colon) and the abdominal wall. This allows waste products to be excreted through the opening in the abdominal wall rather than via the colon through the rectum and anus. Stools and other waste products are drainable into the pouch-like colostomy bag, which can then be emptied at regular intervals.
The demand for these bags has increased over the years due to the increasing incidence of inflammatory bowel diseases (IBD). For instance, according to the research study published in BMC Journal in August 2021, in the United Kingdom, the incidence of inflammatory bowel disease (IBD), Crohn's disease (CD), and ulcerative colitis (UC) were found to be 28.6, 10.2, and 15.7 per 100,000 population, respectively in 2021. Such a high incidence of these diseases is expected to drive market growth.
Furthermore, the rising number of product launches is also expected to further drive segmental growth in the coming years. The introduction of efficient and suitable ostomy bags which help to improve the quality of life of ostomy patients is expected to provide ample growth opportunities for the segment's growth. For instance, in June 2021, Pelican Healthcare Ltd., located in Cardiff, strengthened its position as one of the leading manufacturers of disposable stoma devices in the United Kingdom and Ireland healthcare sectors with the introduction of the ModaViostomy bag range.
North America Dominates the Market and is Expected to do the Same in the Forecast Period
North America dominated the incontinence and ostomy care products market and accounted for the largest revenue share owing to factors such as an increase in the number of patients due to Crohn's disease, ulcerative colitis, and rising awareness initiatives related to ostomy care or stoma surgical procedures.
As per a Johns Hopkins University article of 2023, more than 25 million adult Americans experience temporary or chronic urinary incontinence. Additionally, the cost of treatment of UI in the United States alone is USD 16.3 billion, 75% of which is spent on the treatment of women. This increasing prevalence of UI in the United States is expected to propel the market's growth.
Moreover, several market players are implementing various strategic initiatives that support the market's growth. For instance, in April 2021, Welland Medical expanded its business in Canada through its distributor, Premier Ostomy Centre. It is directly available to people living in Canada. Such developments are likely to boost the market growth in the nation over the forecast period. Additionally, in January 2022, Owens & Minor Inc. and Apria Inc. entered into a definitive agreement under which Owens & Minor will acquire Apria. The acquisition is anticipated to broaden the company's ostomy portfolio.
