Incontinence Devices and Ostomy Market Size

Incontinence Devices & Ostomy Market Analysis

The incontinence and ostomy care product market is expected to register a CAGR of nearly 10.1% during the forecast period.

The outbreak of the COVID-19 pandemic significantly impacted the incontinence devices and ostomy business, as only the most acute ostomy surgeries were performed following the outbreak. Stoma care is a potentially overlooked aspect of the outbreak, and no specific stoma care recommendations were published during the pandemic. According to the study published by the National Library of Medicine in March 2022, ostomies decreased by 19.5% during the time between March 2020 and February 2021. Thus, the decline in surgeries related to ostomies hampered the growth of the market during the pandemic. However, the demand for ostomy care products for home care considerably increased during the same period as most patients opted for home treatments. Hence, COVID-19 had a significant impact on market growth. However, as COVID-19 cases have subsided, the market has been recovering very well and is likely to maintain the same trend over the forecast period.

The major factor contributing to the growth of the market studied is the high prevalence of inflammatory bowel diseases (IBD), rising prevalence of urinary incontinence (UI), including ulcerative colitis or Crohn's disease, and colorectal cancer, resulting in increased ostomy surgery cases. According to the WHO updates from July 2021, an increase of around 70% is expected in colorectal cancer cases across the world by 2030. Furthermore, according to statistics published by GLOBOCAN, colorectal cancer (CRC) is the fourth most common type of cancer among the German population, and approximately 57,528 new cases of CRC were reported in Germany in 2021. Additionally, according to statistics provided by GLOBOCAN in 2020, approximately 33,815 new cases of colon cancer and 11,951 new deaths were reported in the United Kingdom in 2020 increasing the demand for ostomy surgeries and devices, thereby boosting the market growth over the forecast period. Moreover, as per a study published in April 2022 by Female Pelvic Medicine & Reconstructive Surgery, 61.8% of women had urinary incontinence (UI), corresponding to 78,297,094 adult United States women, with 32.4% of all women reporting symptoms at least monthly in 2021. Of those with UI, 37.5% had stress urinary incontinence, 22.0% had urgency urinary incontinence, 31.3% had mixed symptoms, and 9.2% had unspecified incontinence. Thus, a high burden of UI in women is expected to increase the demand for incontinence products which is expected to boost the growth of the market over the forecast period.

The development of efficient and suitable pouching systems and associated accessories which help to improve the quality of life of ostomy patients, is expected to open up the growth horizons for the studied market over the forecast period. For instance, the company Trio Healthcare launched a silicone-based ostomy seal, Trio Siltac. This product aids in preventing leakage and protecting the skin around the stoma. Such technological advancements are anticipated to propel the market growth over the forecast period.

Furthermore, an increase in initiatives to raise awareness about ostomy in individuals further propels the growth of the market. For instance, the United Ostomy Association of America Inc. (UOAA) works to improve the quality of ostomy healthcare and promote higher standards of care in all healthcare settings. The organization commemorates World Ostomy Day on the first Saturday of October every year to raise awareness about ostomy care. Such initiatives is likely to create awareness among the general population about stoma care, thereby aiding market growth.

However, lack of proper reimbursement and complications associated with ostomy and usage of incontinence products are likely to restrain the market growth.