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Highly Visible Packaging Market Size (2024 - 2029)

The highly visible packaging market is experiencing growth driven by its demand in the pharmaceutical sector for effective medicine storage and delivery. This type of packaging enhances product differentiation and visibility, contributing to its appeal for manufacturers and consumers alike. The COVID-19 pandemic accelerated the use of high visibility packaging in food delivery and take-away services, further boosting market expansion. Additionally, the rise in e-commerce has increased the need for packaging that offers a superior consumer unpacking experience. Despite the challenges posed by the shift towards recyclable materials, which may reduce visibility, the market continues to grow due to its benefits in product identification, consumer decision-making, and compliance in pharmaceutical applications.

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Market Size of Highly Visible Packaging Industry

high visibility packaging
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 7.55 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Medium

Major Players

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*Disclaimer: Major Players sorted in no particular order

Highly Visible Packaging Market Analysis

  • The highly visible packaging market was valued at USD 39 billion in 2021. It is expected to reach USD 60.1 billion by 2027, registering a CAGR of 7.55% during 2022-2027. The growing demand from the packaging industry in pharmaceuticals for the storage and delivery of medicines will drive the market in the forecast period. Highly visible packaging helps a company differentiate its products from competitors and also helps to increase visibility owing to features, such as attractiveness.
  • Moreover, the capability to be durable, such as highly protective covering and tamper-proof, makes it a profitable option for product manufacturers and indirectly for consumers. During the COVID-19 pandemic, restaurants focused on take-away and food deliveries during lockdowns, increasing the use of high visibility single-use plastic food containers. This affected the studied market and led to an increase in sales.
  • High-visibility packaging acts as an asset to manufacturing operations where quick product identification results in high sale conversion numbers. Moreover, it allows the consumer to assess the product's visual appeal before purchasing the product and helps them make an informed decision.
  • The demand for convenience foods drives manufacturers toward using more high visibility packaging as ease of use plays a vital role in customer purchase decisions.
  • High visibility packaging offers clarity to improve product identification and protection from damage and contamination. In the case of pharmaceutical packaging, it facilitates patient compliance with drug regimens and improves inventory control, distribution, and recordkeeping for health care providers and institutions.
  • However, increasing the use of plastics like PE, HDPE, LLDPE, PP, LDPE, and others for all packaging needs is gradually compelling manufacturers to opt for recyclable alternatives, reducing product visibility.
  • During the lockdowns that were imposed to slow down the spread of COVID-19, the increase in e-commerce increased the volume of plastics used in e-commerce packaging across the world. With an emphasis on better consumer unpacking experience, high visibility packaging techniques for primary packaging of products witnessed a rise.

Highly Visible Packaging Industry Segmentation

Highly visible packaging provides enhanced visibility to the product. This type of packaging enhances brands and offers convenience for consumers, such as security and clear labels on food items. Highly visible packages are used in various industries, including pharmaceuticals, cosmetics, packaged foods and beverages, household products (cleaning), and industrial goods (plastics).

The highly visible packaging market is segmented by type (clamshell packaging, blister pack, shrink wrap, windowed packaging, plastic container packaging, glass container, and corrugated box), end users (food and beverage, healthcare, manufacturing, agriculture, fashion and apparels, electronics, and appliances), and geography.

By Type
Clamshell Packaging
Blister Pack
Shrink Wrap
Windowed Packaging
Plastic Container Packaging
Glass Container
Corrugated Box
By End-user Industry
Food and Beverage
Healthcare
Manufacturing
Agriculture
Fashion and Apparels
Electronics and Appliances
Other End-user Industries
By Geography
North America
United States
Canada
Europe
United Kingdom
Germany
France
Spain
Rest of Europe
Asia-Pacific
China
India
Japan
Singapore
Australia
Rest of Asia-Pacific
Latin America
Brazil
Mexico
Argentina
Rest of Latin America
Middle-East and Africa
Saudi Arabia
United Arab Emirates
Kuwait
Qatar
South Africa
Israel
Rest of Middle-East and Africa
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Highly Visible Packaging Market Size Summary

The highly visible packaging market is experiencing significant growth, driven by increasing demand across various sectors, particularly pharmaceuticals and food and beverage industries. This type of packaging is valued for its ability to enhance product differentiation and visibility, which is crucial for attracting consumers and facilitating informed purchasing decisions. The market is also benefiting from the rise in e-commerce and the need for effective packaging solutions that ensure product safety and appeal. The COVID-19 pandemic further accelerated the adoption of high visibility packaging, especially in the food sector, as businesses adapted to increased take-away and delivery services. However, the growing use of plastics in packaging is prompting a shift towards recyclable alternatives, balancing visibility with sustainability.

In the fast-moving consumer goods (FMCG) sector, the demand for innovative packaging solutions is fueled by changing consumer preferences and the need for convenience. The market is witnessing advancements in packaging materials that enhance product visibility and appeal, which are increasingly highlighted in marketing campaigns. The North American region, in particular, is seeing a shift towards biodegradable and eco-friendly packaging solutions, driven by consumer awareness and regulatory support. Companies are actively investing in sustainable packaging innovations and expanding their global presence to meet the evolving market demands. The competitive landscape remains moderate, with a focus on developing clear and sustainable packaging solutions to meet consumer expectations and regulatory requirements.

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Highly Visible Packaging Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Industry Value Chain Analysis

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

    4. 1.4 Market Drivers

      1. 1.4.1 Facilitate Differentiation While Maintaining Security

    5. 1.5 Market Restraints

      1. 1.5.1 Addition of Sealing Process that Consumes Space and Resources

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Clamshell Packaging

      2. 2.1.2 Blister Pack

      3. 2.1.3 Shrink Wrap

      4. 2.1.4 Windowed Packaging

      5. 2.1.5 Plastic Container Packaging

      6. 2.1.6 Glass Container

      7. 2.1.7 Corrugated Box

    2. 2.2 By End-user Industry

      1. 2.2.1 Food and Beverage

      2. 2.2.2 Healthcare

      3. 2.2.3 Manufacturing

      4. 2.2.4 Agriculture

      5. 2.2.5 Fashion and Apparels

      6. 2.2.6 Electronics and Appliances

      7. 2.2.7 Other End-user Industries

    3. 2.3 By Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

      2. 2.3.2 Europe

        1. 2.3.2.1 United Kingdom

        2. 2.3.2.2 Germany

        3. 2.3.2.3 France

        4. 2.3.2.4 Spain

        5. 2.3.2.5 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 India

        3. 2.3.3.3 Japan

        4. 2.3.3.4 Singapore

        5. 2.3.3.5 Australia

        6. 2.3.3.6 Rest of Asia-Pacific

      4. 2.3.4 Latin America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Mexico

        3. 2.3.4.3 Argentina

        4. 2.3.4.4 Rest of Latin America

      5. 2.3.5 Middle-East and Africa

        1. 2.3.5.1 Saudi Arabia

        2. 2.3.5.2 United Arab Emirates

        3. 2.3.5.3 Kuwait

        4. 2.3.5.4 Qatar

        5. 2.3.5.5 South Africa

        6. 2.3.5.6 Israel

        7. 2.3.5.7 Rest of Middle-East and Africa

Highly Visible Packaging Market Size FAQs

The Highly Visible Packaging Market is projected to register a CAGR of 7.55% during the forecast period (2024-2029)

Amcor Limited, Mondi Group, Rohrer Corporation, Bayer AG and Sonoco Corporation are the major companies operating in the Highly Visible Packaging Market.

Highly Visible Packaging Market Report Snapshots

Highly Visible Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)