Market Size of Health Drinks Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 3.49 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Health Drinks Market Analysis
The Health Drinks Market size is expected to grow from USD 344.36 billion in 2023 to USD 408.80 billion by 2028, at a CAGR of 3.49% during the forecast period (2023-2028).
The health drinks market is one of the fastest-growing markets in the world. Consumers are heeding the proliferation of linking food and beverage consumption with health. Owing to this factor, consumers are increasingly shifting toward maintaining a healthy lifestyle that aids in sustaining fitness while reducing the chances of lifestyle diseases. This factor, coupled with other factors, such as rising healthcare expenditures and increasing urbanization rates, drives the demand for sports nutrition products. New formulations and improved marketing schemes fuel the health drinks like functional water. In terms of flavors, citrus varieties dominate the market studied, but the market studied has witnessed the penetration of various new flavors.
The most popular but also the least exotic is adding fruit or herb extract, such as lime, strawberry, CBD, and aloe vera, among others, to give the consumer a vitamin boost. Limited edition and seasonal variants, such as Spendrups' gingerbread water, Ondrasovka's orange and cinnamon concoction, Danone's coconut and pineapple flavors, are also emerging. Moreover, a significant increase in the number of casual or recreational users, professional bodybuilders, and athletes, as well as the growing number of young people opting for sports as their career, is also contributing positively to the market growth.
Health Drinks Industry Segmentation
The drinks with additional properties to boost health and well-being can be considered health drinks. The health drinks market is segmented by product type, distribution channel, and geography.The market is segmented by product type into fruit and vegetable juices, sports drinks, energy drinks, kombucha drinks, functional and fortified bottled water, dairy and dairy alternative drinks, and RTD tea and coffee. By distribution channel, the market studied is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online stores, and other distribution channels. The market has been segmented based on geography by North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Product Type | |
| Fruit & Vegetables Juices | |
| Sports Drinks | |
| Energy Drinks | |
| Kombucha Drinks | |
| Functional and Fortified Bottled Water | |
| Dairy and Dairy Alternative Drinks | |
| RTD Tea and Coffee |
| Distribution Channel | |
| Hypermarkets/Supermarkets | |
| Specialty Stores | |
| Online Retail Stores | |
| Convenience Stores | |
| Other Distribution Channels |
| Geography | ||||||||
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Health Drinks Market Size Summary
The health drinks market is experiencing rapid expansion, driven by a growing consumer focus on health and wellness. This trend is largely due to the increasing awareness of the link between diet and health, prompting a shift towards healthier lifestyle choices that help prevent lifestyle-related diseases. Factors such as rising healthcare costs and urbanization are further propelling the demand for sports nutrition products. The market is characterized by innovative formulations and strategic marketing efforts, particularly in the realm of functional beverages like functional water. Flavor diversification, including the introduction of citrus and other fruit or herb extracts, is also a notable trend, with limited edition and seasonal variants gaining popularity. The market is benefiting from a surge in casual and professional athletes, as well as young individuals pursuing sports careers, which is contributing to the overall growth.
The market's expansion is also influenced by dietary shifts, particularly the increasing adoption of plant-based and lactose-free diets in regions like North America, Europe, and Asia. This shift is driven by factors such as sustainability, health consciousness, and ethical considerations. Key players in the industry, including PepsiCo, Unilever, and Danone, are actively engaging in product innovations and strategic partnerships to cater to the rising demand for health drinks. The introduction of new products, such as matcha green tea-based beverages and prebiotic effervescent drinks, highlights the industry's commitment to offering healthier alternatives. As the market continues to grow, companies are expected to leverage various strategies to expand their consumer base and meet the evolving preferences of health-conscious consumers.
Health Drinks Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Fruit & Vegetables Juices
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2.1.2 Sports Drinks
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2.1.3 Energy Drinks
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2.1.4 Kombucha Drinks
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2.1.5 Functional and Fortified Bottled Water
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2.1.6 Dairy and Dairy Alternative Drinks
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2.1.7 RTD Tea and Coffee
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2.2 Distribution Channel
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2.2.1 Hypermarkets/Supermarkets
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2.2.2 Specialty Stores
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2.2.3 Online Retail Stores
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2.2.4 Convenience Stores
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 United Kingdom
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2.3.2.2 Germany
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2.3.2.3 Spain
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 Saudi Arabia
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2.3.5.2 South Africa
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2.3.5.3 Rest of Middle-East and Africa
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Health Drinks Market Size FAQs
What is the current Health Drinks Market size?
The Health Drinks Market is projected to register a CAGR of 3.49% during the forecast period (2024-2029)
Who are the key players in Health Drinks Market?
Mondelez International, Inc., PepsiCo, Inc., Glanbia plc, Unilever PLC and Abbott Laboratories are the major companies operating in the Health Drinks Market.
