Hass Avocado Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 19.20 Billion |
| Market Size (2029) | USD 33.40 Billion |
| CAGR (2024 - 2029) | 5.30 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Europe |
Hass Avocado Market Analysis
The Global Hass Avocado Market size is estimated at USD 19.20 billion in 2024, and is expected to reach USD 33.40 billion by 2029, growing at a CAGR of 5.30% during the forecast period (2024-2029).
Hass avocado is the most popular variety of avocado in the world, native to Mexico and Central America, and is now grown in many countries globally. Mexico, Peru, Chile, California, and Colombia are the major avocado-producing countries in the world.
Mexico is the leading producer and exporter of Hass avocado. Driven primarily by export demand, Mexico’s avocado production is forecast to increase five percent year on year in 2024 to 2.77 million metric tons. Data from Mexico’s Agri-Food and Fisheries Information System (SIAP) indicate production reached 2.65 million metric tons in 2023, up four percent compared to the previous year. Production has grown steadily during the past ten years, mostly due to increasing demand from the United States and other export markets, as well as rising domestic consumption. Mexico produces three avocado types, with Hass accounting for 97% of the total output. Michoacán is Mexico's most productive state, accounting for 75% of the national output and 81% of the overall production value. Colombia and the Dominican Republic are also big Hass avocado producers. SIAP data put avocado planted area (i.e. area with mature, productive trees) at an estimated 257,571 hectares (ha) in 2023, up 2% from 2022 planted area of 252,133 hectares (ha).
While avocados are grown throughout the country, three states account for 90% of Mexico’s avocado production – Michoacan with 73% of production, Jalisco with 12%, and the State of Mexico with 5 percent. Historically, Michoacan has been the leading avocado producing state, and until 2022 it was the only state eligible to export avocados to the United States. With the addition of Jalisco in July of 2022, there are now two states eligible for export of avocados to the United States. Per the Association of Avocado Exporting Producers and Packers of Mexico (APEAM), as of February of 2024, there are 58 avocado packing facilities in Michoacan approved for export to the United States, and 11 such facilities in Jalisco.
Hass Avocado Market Trends
Increasing Awareness Regarding the Health Benefits
Avocados are a nutrient-dense food that provides relatively many health benefits that include abundant nutrients (vitamins C, B5, B6, E, and K), potassium, folate, protein, and healthy fats. Seven of the nine grams of carbohydrates in a 100-gram serving are fiber, qualifying avocados as a low-carb food. The daily consumption of Hass avocado as part of a hypocaloric diet supports weight loss and helps to increase gut bacteria. An increased interest in plant-based and low-carbohydrate clean eating diets, such as the keto diet and paleo diet, also contributed to the increased demand for Hass avocados.
According to the Hass Avocado Board, the retail sales of fresh Hass accounted for USD 2.7 billion in 2022 which is higher than USD 1.96 billion in 2021. The Hass Avocado Board's (HAB) published retail recap indicated sales volume during Easter, Cinco De Mayo, and Memorial Day accounted for a combined 133 million units and nearly USD 160 million in retail sales. Avocado has become a favorite ingredient in many dishes (guacamole dip, salads, and sandwiches) and is now on the menu of several restaurants across the United States. The Avocado toast, a humble breakfast that was earlier eaten mainly in California and Australia, is now a trendy menu item in many restaurants around the world.
As per the Hass Avocado Board, every country of origin, with the exception of Mexico had higher volumes in 2022 vs 2021, California was up almost 6%, Chile was up almost 80% from the previous short year, Peru was up 46% for its highest shipment total to the U.S ever at 276 million pounds. And the newest player Colombia showed the largest percentage increase at over a 450% increase from 6.6 million to 36.8 million pounds in 2022.
Europe Dominates the Market
Within the avocado trade, the Hass variety is slowly taking over in the European market. The European market has the potential for expansion for the Hass variety. Avocados have a high market demand due to their nutritious nature and many applications. In the supermarket channel, the popular one is Class I Hass avocados. This main segment mostly concerns the Hass variety with standard retail requirements with certification and low pesticide residues.
Europe is dominated by Peruvian producers with an abundant supply of Hass avocados during summer. In the European winter, in Spain, Chile, Mexico, and Israel, Hass avocado dominates the market. Hass avocados are most in-demand in Europe due to their excellent ripening characteristics.
Hass avocados grown organically are especially popular in Germany. Avocados that are ready to eat are particularly popular in end markets that have a strong demand for convenience foods, such as northern Europe. The major Hass avocado end markets are France and the United Kingdom, with the Netherlands and Scandinavian nations having the greatest per capita consumption.
Hass Avocado Market News
July 2023: The US government expanded its avocado export market under a USD160 million (Sh22.6 billion) initiative in Kenya. The USAid, through the Kenya Crops and Dairy Market Systems (KCDMS) project seeks to supply over 100,000 avocado seedlings to farmers in western Kenya to increase agricultural production by spurring competitive, inclusive, and resilient market systems in the horticulture and dairy sectors.
March 2022: The Myanmar Avocado Producers and Exporters Association has expanded the high-quality Hass avocado plantation in the next season, with which avocado growers have been engaged to an avocado service company in PyinOoLwin to expand their avocado cultivation, estimated 500 acres of the avocado plantation will be extended in next monsoon June and July in PyinOoLwin.
Hass Avocado Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain Analysis
5. MARKET SEGMENTATION
5.1 Geography (Production Analysis by Volume, Consumption Analysis by Volume and Value, Import Analysis by Volume and Value, Export Analysis by Volume and Value, and Price Trend Analysis)
5.1.1 North America
5.1.1.1 United States
5.1.1.2 Canada
5.1.1.3 Mexico
5.1.1.4 Dominican Republic
5.1.1.5 Rest of North America
5.1.2 Europe
5.1.2.1 Spain
5.1.2.2 France
5.1.2.3 United Kingdom
5.1.2.4 Germany
5.1.2.5 Netherlands
5.1.2.6 Rest of Europe
5.1.3 Asia-Pacific
5.1.3.1 China
5.1.3.2 Australia
5.1.3.3 Rest of Asia-Pacific
5.1.4 South America
5.1.4.1 Peru
5.1.4.2 Colombia
5.1.4.3 Chile
5.1.4.4 Rest of South America
5.1.5 Middle-East and Africa
5.1.5.1 South Africa
5.1.5.2 Israel
5.1.5.3 Rest of Middle East and Africa
6. MARKET OPPORTUNITIES AND FUTURE TRENDS
Hass Avocado Industry Segmentation
The Hass avocado is one of the most delectable avocado varieties available, with a thick creamy body and unique taste. It provides relatively many health benefits that include abundant nutrients (vitamins C, B5, B6, E, and K), potassium, folate, protein, and healthy fats.The Hass Avocado Market is segmented by Geography into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. The report offers detailed Production into Volume, Consumption into Volume and Value, Export into Volume and Value, Import into Volume and Value, and Price Trend analysis of the market. The report offers estimation and forecast in value (USD) and volume (Metric Tons) for the above-mentioned segments.
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Hass Avocado Market Research FAQs
How big is the Global Hass Avocado Market?
The Global Hass Avocado Market size is expected to reach USD 19.20 billion in 2024 and grow at a CAGR of 5.30% to reach USD 33.40 billion by 2029.
What is the current Global Hass Avocado Market size?
In 2024, the Global Hass Avocado Market size is expected to reach USD 19.20 billion.
Which is the fastest growing region in Global Hass Avocado Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Global Hass Avocado Market?
In 2024, the Europe accounts for the largest market share in Global Hass Avocado Market.
What years does this Global Hass Avocado Market cover, and what was the market size in 2023?
In 2023, the Global Hass Avocado Market size was estimated at USD 18.18 billion. The report covers the Global Hass Avocado Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Global Hass Avocado Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Hass Avocado Industry Report
The Global Hass Avocado Market Report provides a comprehensive industry overview, detailing the production, consumption, export, import, and price trends in various regions including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This industry report offers an in-depth industry analysis with a focus on market segmentation and market value. The market forecast and market predictions are based on detailed market data and industry statistics, providing valuable insights into the market growth and market trends.
The report covers the market outlook and market review, highlighting the market leaders and their influence on the market growth. It also includes industry information on market size and industry sales, offering a clear picture of the market's current state and future potential. The industry research and industry reports provide a thorough understanding of the market dynamics and the factors driving the market growth.
Additionally, the report includes a free report PDF download, offering a sample of this industry analysis. This report example is an essential tool for research companies and stakeholders looking to gain a deeper understanding of the global market. The industry outlook and market overview provided in the report are crucial for making informed business decisions and staying ahead of industry trends.
