| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 12.50 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
Major Players*Disclaimer: Major Players sorted in no particular order |
Halitosis Market Analysis
The Global Halitosis Market is expected to register a CAGR of 12.5% during the forecast period.
As with other circulating pandemics, halitosis has been greatly challenged by the outbreak of the coronavirus disease (COVID-19), and a few confirmed cases have been reported to be present with halitosis while being actively infected. For instance, the article titled "Oral manifestations in mild-to-moderate cases of COVID-19 viral infection in the adult population" published in the National Library of Medicine in March 2021 stated that halitosis was prevalent in 10.5% of the patients that were included in the survey. A total of 573 COVID-19 individuals were included in the survey, which intended to highlight the oral manifestations that could be seen in mild-to-moderate cases of the disease. The study found that oral symptoms are related to mild-to-moderate cases of COVID-19 infection, and individuals with infectious diseases should have regular dental examinations. Such studies have highlighted the diagnosis and treatment of halitosis amid the pandemic phase, which is in turn expected to boost the market's growth over the coming years.
Furthermore, the factors propelling the growth of the market are the rising prevalence of periodontal diseases; increasing consumption of alcohol and tobacco; medical conditions such as tonsils; and inflammation of the nose, throat, or sinuses. As per the study titled "The Prevalence and Determinant Factors of Oral Halitosis in Northwest Ethiopia: A Cross-Sectional Study" published by Dovepress in 2021, halitosis is reported to be the third most common reason for visiting a dentist, trailing only dental caries and periodontal disease. The prevalence of halitosis among adults worldwide ranged from 22% to 50%. Moreover, as per another article titled "Say Ahhh: Experience and Views on Halitosis Management in the General Public in Victoria, Australia" published in August 2021 by the International Dental Journal, up to 90% of cases of halitosis are caused by intraoral sources, such as tongue coating or periodontitis, while 8% to 10% are due to extraoral factors. When a patient is devoid of intraoral causes of halitosis, it may be a sign of systemic, metabolic, or hereditary illnesses. Thus, the increasing prevalence of halitosis globally is a major factor that is expected to drive the diagnosis and treatment of halitosis in the near future.
Furthermore, persistent bad breath or a bad taste in the mouth may be a warning sign of gum (periodontal) disease, which is closely associated with halitosis. As per an article titled "Periodontal Disease Prevalence, Extent, and Risk Associations in Untreated Individuals" published in January 2022 by the American Academy of Periodontology (AAP) and the European Federation of Periodontology (EFP), the prevalence of total periodontitis and stage III/IV periodontitis was 85.4% and 48.5%, respectively. The prevalence of CDC/AAP moderate-severe and severe periodontitis was 78.4% and 31.1%, respectively. Therefore, the increasing prevalence of periodontal diseases is expected to drive market growth over the analysis period.
However, a lack of awareness about halitosis and its treatment and the availability of alternative treatments are expected to hamper the market's growth during the forecast period.
Halitosis Market Trends
Liver Disorders Segment is Expected to Hold a Major Market Share in the Halitosis Market
The liver disorders segment, by indication, is expected to register significant growth over the analysis period.
Numerous cirrhotic individuals have higher levels of trimethylamine, which contributes to foul breath. "Breath of the dead" is one of the strange signs of fatty liver disease. The breath of the dead, sometimes referred to as Fetor hepaticus, is a persistent odor in the breath that is distinct from regular breath. Fetor hepaticus is directly correlated with hepatitis and liver failure. Since bad breath is commonly associated with liver disorders, the surge in liver diseases is expected to boost the segment's growth over the forecast period.
For instance, according to the Centers for Disease Control and Prevention (CDC) and National Center for Health Statistics data updated in January 2022, about 4.5 million adults are diagnosed with liver disease, which is approximately 1.8% in the United States alone. As per an article titled "Epidemiology of Liver Diseases in India" published in March 2022, non-alcoholic fatty liver disease (NAFLD) prevalence in the general population varies from 8% to 20% in India. Likewise, cirrhosis prevalence has increased in recent years in the United States. For instance, as per an article titled "Chronic liver diseases must be reduced worldwide: it is time to act" published in April 2022, there were an estimated 1.5 billion cases of chronic liver disease worldwide in 2020, including 10.6 million cases of decompensated cirrhosis and 112 million cases of compensated cirrhosis.
Thus, with the increase in liver disease cases, there is an increase in the number of people suffering from bad breath; hence, the halitosis market for the liver disease segment is expected to increase in the forecast period.
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North America is Expected to Dominate the Market Over the Forecast Period
The North American market is one of the major contributors to the studied market owing to rising awareness among the population regarding the disease, availability of its treatment in the region, increasing prevalence of halitosis, and a surge in periodontal diseases.
As per the data published by the National Institute of Dental and Craniofacial Research in August 2021, the prevalence of periodontal disease continues to be an important public health problem in the United States as 2 in 5 adults are affected by some form of this disease. Moreover, increasing consumption of tobacco and alcohol is the major factor causing halitosis. For instance, as per the article titled "Influence of tobacco smoking on the development of halitosis" published in the National Library of Medicine in March 2022, after dental caries and periodontal disease, halitosis is ranked as the third most common cause of dental visits in the United States.
Furthermore, companies contribute to the growth of the market by launching new products within the market space. For instance, in 2021, Colgate's Hello Products launched new, sustainable, and natural oral care products such as a reusable toothbrush, infused peppermint oil+coconut oil floss, fresh breath tablets, and mouthwashes in the United States. Additionally, in November 2021, Church & Dwight Co., Inc. signed a definitive agreement to acquire the TheraBreath brand. In the United States, TheraBreath is the second best-selling brand of alcohol-free mouthwash. Thus, such developments are likely to boost the market's growth in the North American region.
Therefore, owing to these factors, North America is believed to have a significant share in the market studied over the forecast period.
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Halitosis Industry Overview
The Halitosis market is competitive and consists of several major players. In terms of market share, a few of the major players are currently dominating the market. Some of the companies which are currently dominating the market are Dabur India, Colgate Palmolive, Johnson & Johnson, P&G, Oracare, Dentsply Sirona, Dentaid SL, Church & Dwight, Cipla, Rowpar Pharmaceuticals, and others.
Halitosis Market Leaders
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Dabur India
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Colgate Palmolive
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Johnson & Johnson
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P&G
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Oracare
- *Disclaimer: Major Players sorted in no particular order
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Halitosis Market News
- In May 2022, SmartMouth introduced its latest advancement in oral health, SmartMouth Mouth Sore Oral Rinse. The new SmartMouth product still prevents bad breath for 24 hours with just two rinses a day, and it is formulated to effectively soothe oral pain as well.
- In March 2022, Taiho Pharmaceutical Launched PITAS Cool Troche S, a remedy for bad breath that can be used anytime, anywhere.
Halitosis Industry Segmentation
As per the scope of this report, halitosis is an oral health problem where the main symptom is bad-smelling breath. In most cases, finding the cause of the bad breath is the first step toward treating this preventable condition. The Halitosis Market is segmented by Types (Pathological and Non-pathological), By Treatment (Antacids, Antiseptics, Antiplaque, and Others), By Diagnostic Test (Halimeter, Gas chromatography, BANA test, β-galactosidase activity assay, Other Tests), By Indication (Respiratory Disorders, Liver Disorders, Gastrointestinal Disorders, Kidney Disorders, and Others) and Geography (North America, Europe, Asia-Pacific, Middle East & Africa, and South America). The report offers the value (in USD million) for the above segments. The market report also covers the estimated market sizes and trends for 17 different countries across major regions, globally.
| By Type | Pathological | ||
| Non-pathological | |||
| By Treatment | Antacids | ||
| Antiseptics | |||
| Antiplaque | |||
| Others | |||
| By Diagnostic Test | Halimeter | ||
| Gas chromatography | |||
| BANA test | |||
| β-galactosidase activity assay | |||
| Other Tests | |||
| By Indication | Respiratory Disorders | ||
| Liver Disorders | |||
| Gestrointestinal Disorders | |||
| Kidney Disorders | |||
| Others | |||
| By Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Europe | Germany | ||
| United Kingdom | |||
| France | |||
| Italy | |||
| Spain | |||
| Rest of Europe | |||
| Asia-Pacific | China | ||
| Japan | |||
| India | |||
| Australia | |||
| South Korea | |||
| Rest of Asia-Pacific | |||
| Middle-East and Africa | GCC | ||
| South Africa | |||
| Rest of Middle-East and Africa | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
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Halitosis Market Research FAQs
What is the current Global Halitosis Market size?
The Global Halitosis Market is projected to register a CAGR of 12.5% during the forecast period (2025-2030)
Who are the key players in Global Halitosis Market?
Dabur India, Colgate Palmolive, Johnson & Johnson, P&G and Oracare are the major companies operating in the Global Halitosis Market.
Which is the fastest growing region in Global Halitosis Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Global Halitosis Market?
In 2025, the North America accounts for the largest market share in Global Halitosis Market.
What years does this Global Halitosis Market cover?
The report covers the Global Halitosis Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Global Halitosis Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Halitosis Industry Report
Statistics for the 2025 Global Halitosis market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Global Halitosis analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
