Market Trends of gums Industry
Oral health benefits associated with chewing gum, along with the wide availability of flavors, resulted in the market's positive growth
- Asia-Pacific and North America are the prominent gum-consuming regions, followed by Europe. In Asia-Pacific, consumers in formal settings, such as students and working professionals, prefer chewing gum for brain stimulation as it enhances focus and concentration. China, India, and Japan are leading gum-consuming countries in the region.
- Chewing gum is a widely consumed gum variant across leading markets, including North America and Asia-Pacific. The flavor is one of the most significant attributes when it comes to buying chewing gum. Some popular chewing gum flavors include peppermint, spearmint, watermelon, cinnamon, original bubblegum, and tropical.
- Globally, North America experienced the highest consumption of gums in terms of value in 2023. In the region, as of 2023, on average, the cost of a simple package of sugar-free gum that contains 12 to 60 pieces at the local grocery store ranged from USD 1 to USD 2 per individual pack.
- Globally, the consumer preference for chewing gums is attributed to their associated health benefits, such as keeping teeth clean and freshening breath. Also, chewing gum and bubble gum are perceived to have a stress-relieving effect by providing a repetitive and rhythmic action.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The usage of low-calorie plant-based sweeteners stevia and xylitol, is boosting the demand for sugar-free gums in the market
