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Gummy Supplements Market Size (2024 - 2029)

The gummy supplements market is experiencing significant growth, driven by a shift towards preventive health management and the demand for convenient health solutions amidst rising healthcare costs and lifestyle-related diseases. The market's expansion is further supported by the increasing popularity of personalized supplement options and innovative product formulations. The preference for chewable formats, particularly among children and adults, enhances opportunities for manufacturers to innovate in terms of color, taste, and size. Although the COVID-19 pandemic posed challenges with store closures and reduced hours, it also accelerated online sales as consumers sought alternatives to physical shopping.

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Market Size of Gummy Supplements Industry

Gummy Supplements Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 10.10 Billion
Market Size (2029) USD 14.73 Billion
CAGR (2024 - 2029) 7.83 %
Fastest Growing Market South America
Largest Market North America
Market Concentration Low

Major Players

Gummy Supplements Market Major Players

*Disclaimer: Major Players sorted in no particular order

Gummy Supplements Market Analysis

The Gummy Supplements Market size is estimated at USD 10.10 billion in 2024, and is expected to reach USD 14.73 billion by 2029, growing at a CAGR of 7.83% during the forecast period (2024-2029).

Several factors have fueled the popularity of gummy supplements among consumers. Their ease and convenience of consumption cater especially to those who struggle with traditional pills or capsules. Furthermore, the chewable and flavorful essence of gummy supplements enhances their appeal, making them enjoyable for users across all age groups. Gummy supplements are designed for specific health needs, including vitamins, minerals, probiotics, and herbal extracts. Moreover, several supplement brands are introducing new products to bolster immunity, notably immunity gummies tailored for children. These gummies predominantly feature ingredients like vitamins C, D, A, and others for their immune health benefits. For instance, in July 2023, Power Gummies launched Power Gummies Junior, a range of gummy vitamins designed for kids, ensuring their growth, wellness, and excitement for daily nutrition. Each gummy is packed with a carefully selected blend of essential vitamins and minerals, including vitamins A, B, C, D3, and K2, Calcium, and Phosphorus. 

Moreover, probiotic gummies are recognized for their capacity to enhance digestion and restore normal flora. These gummies address a variety of issues, including bowel disorders such as diarrhea and irritable bowel syndrome, skin conditions like eczema, infections such as vaginal yeast and urinary tract infections, and lactose intolerance. The National Library of Medicine reported in 2023 that, on average, 65% of the global population is lactose intolerant. With increasing global health concerns, many individuals are turning to probiotic gummies to improve their digestive health. This focused strategy attracts consumers seeking convenient ways to fulfill their nutritional needs.

Gummy Supplements Industry Segmentation

Gummy supplements are chewable nutritional supplements with a texture and taste similar to gummy candies. They come in various flavors, colors, and shapes and are one of the most popular sources of vitamins. The gummy supplements market is segmented by product type, end-user, distribution channel, and geography. Based on product type, the market is segmented into single vitamin, multivitamin, probiotic, omega-3, and other product types. Based on end user, the market is segmented into children and adults. Based on distribution channels, the market is segmented into hypermarkets/supermarkets, convenience stores, pharmacies/drug stores, online retail stores, and other distribution channels. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East And Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Single-vitamin
Multivitamin
Probiotic
Omega-3
Other Product Types
End User
Children
Adults
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies/Drug Stores
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Gummy Supplements Market Size Summary

The gummy supplements market is experiencing significant growth, driven by a shift towards preventive health management and the convenience of these products amid rising healthcare costs and lifestyle-related diseases. The demand for personalized supplement solutions and innovative product formulations is further propelling market expansion. The popularity of multivitamins in gummy form, particularly among children and adults, offers manufacturers opportunities to innovate in terms of flavor, color, and size. The COVID-19 pandemic initially disrupted the industry due to store closures and reduced hours, but it also led to a surge in online sales as consumers sought alternatives to physical shopping. The high cost of healthcare in regions like the United States has encouraged consumers to invest in health supplements, with a growing focus on preventive healthcare products. This trend is supported by the increasing popularity of vegan and all-natural products, which cater to a global consumer base interested in maintaining gut health.

North America currently leads the gummy supplements market, driven by a rising demand for vitamin C, D, and other health-focused gummies. The region's market growth is supported by a significant number of health-conscious consumers and a rising geriatric population. The market is characterized by a fragmented and competitive landscape, with major players like Nestle SA, Bayer AG, and Procter & Gamble actively engaging in research and development to introduce new products for both adults and children. Recent developments include the expansion of production facilities and the introduction of vegan and sugar-free gummy products, reflecting the industry's commitment to meeting diverse consumer needs. The market's growth is further fueled by the increasing incorporation of enhanced nutritional ingredients, such as probiotics and ginseng, to support digestive health and overall well-being.

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Gummy Supplements Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Investment in Preventive Healthcare Products

      2. 1.1.2 Demand for Easily Consumable and On-the-go Dietary Supplement Products

    2. 1.2 Market Restraints

      1. 1.2.1 Regulatory Issues, Coupled With Increasing Awareness Regarding Ingredients

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Single-vitamin

      2. 2.1.2 Multivitamin

      3. 2.1.3 Probiotic

      4. 2.1.4 Omega-3

      5. 2.1.5 Other Product Types

    2. 2.2 End User

      1. 2.2.1 Children

      2. 2.2.2 Adults

    3. 2.3 Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Convenience Stores

      3. 2.3.3 Pharmacies/Drug Stores

      4. 2.3.4 Online Retail Stores

      5. 2.3.5 Other Distribution Channels

    4. 2.4 Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

        4. 2.4.1.4 Rest of North America

      2. 2.4.2 Europe

        1. 2.4.2.1 United Kingdom

        2. 2.4.2.2 Germany

        3. 2.4.2.3 Spain

        4. 2.4.2.4 France

        5. 2.4.2.5 Italy

        6. 2.4.2.6 Russia

        7. 2.4.2.7 Rest of Europe

      3. 2.4.3 Asia-Pacific

        1. 2.4.3.1 China

        2. 2.4.3.2 India

        3. 2.4.3.3 Japan

        4. 2.4.3.4 Australia

        5. 2.4.3.5 Rest of Asia-Pacific

      4. 2.4.4 South America

        1. 2.4.4.1 Brazil

        2. 2.4.4.2 Argentina

        3. 2.4.4.3 Rest of South America

      5. 2.4.5 Middle-East and Africa

        1. 2.4.5.1 South Africa

        2. 2.4.5.2 Saudi Arabia

        3. 2.4.5.3 Rest of Middle-East and Africa

Gummy Supplements Market Size FAQs

The Gummy Supplements Market size is expected to reach USD 10.10 billion in 2024 and grow at a CAGR of 7.83% to reach USD 14.73 billion by 2029.

In 2024, the Gummy Supplements Market size is expected to reach USD 10.10 billion.

Gummy Supplements Market Report Snapshots

Gummy Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)