Market Trends of Global Gluten Free Prepared Foods Industry
This section covers the major market trends shaping the Gluten Free Prepared Foods Market according to our research experts:
Rising Risk of Celiac Disease
The market for gluten-free food products has witnessed an increasing trend owing to the rising risk of celiac disease (CD). The prevalence of CD varies from 4.5% among first-degree relatives of CD-affected patients to 0.5%-1.0% in the general population and is increasing over time. A strict gluten-free diet is the only available treatment for CD as it relieves symptoms, achieves mucosal healing, and prevents disease complications. Therefore, the gluten-free foods are majorly driving the celiac diseased people. However, according to Mayo Clinic, 3.1 million Americans are shifting toward a gluten-free diet, where 72 % of them are classified as people without celiac disease avoiding gluten (PWAG). This group of people has been ditching gluten without a celiac diagnosis, owing to join the trend of gluten-free consumption.
North America to Dominate the Global Market
North America dominates the gluten-free market, primarily driven by the United States, as the consumers in the region are avoiding gluten in their dietary trends, with over 100 million Americans consuming gluten-free products, most of whom do not have celiac disease in the past decade. Consumers are taking gluten-free products, not only because to prevent adverse symptoms, such as gastrointestinal in nature (bloating, wind, and abdominal cramps) and fatigue/tiredness, but also because of a general perception of maintaining better health.
