Gluten Free Pasta Market Size (2024 - 2029)

The gluten-free pasta market is experiencing significant growth, driven by a shift in consumer eating habits and increased awareness of food labels, leading to a higher demand for healthy and economical ingredients. The market's expansion is further supported by the rising popularity of gluten-free and vegan options, particularly among millennials and Gen-Zs, and the introduction of innovative, nutritious products by key players. Opportunities for market growth are notable in regions like Asia-Pacific, South America, and Africa, due to changing consumer lifestyles. In developed countries, such as the United States, the market is benefiting from decreased leisure time and heightened health awareness, which are encouraging producers to expand distribution channels and diversify product offerings.

Market Size of Gluten Free Pasta Industry

Gluten Free Pasta Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 9.78 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Gluten Free Pasta Market Major Players

*Disclaimer: Major Players sorted in no particular order

Gluten-Free Pasta Market Analysis

The gluten-free pasta market is projected to register a CAGR of 9.78% over the forecast period.

  • There has been a substantial shift in consumer eating habits. With an increasing number of people substituting a gluten-free diet for their regular diet, demand for gluten-free pasta is expected to surge. Subsequently, the working population has become more aware of food product labels. Hence, this has led to manufacturers incorporating ingredients that are healthy and, at the same time, economical.
  • Although celiac diseases among consumers are common, most cases are due to gluten allergy. Thus the demand for healthy pasta, such as gluten-free and vegan pasta, has significantly increased. Consumption of packaged food among millennials and Gen-Zs is one of the key factors facilitating the growth in the gluten-free pasta market. Further, processed food is gaining immense traction as key players introduce innovative and nutritious products.
  • The gluten-free pasta market has widespread opportunities to expand into some new but potential markets, like Asia-Pacific, South America, and Africa, owing to the changing lifestyles of consumers. The United States is one of the most developed markets for gluten-free products, including pasta. Owing to the decreasing leisure time among consumers, the market for gluten-free pasta is growing in developed countries like the United States.
  • Another factor promoting growth is rising health awareness and a balanced diet with enough protein. Gluten-free products' increasing popularity encourages producers to expand their distribution channels and reinvent their product lines. This is resulting in a surge in gluten-free pasta sales.

Gluten-Free Pasta Industry Segmentation

Gluten-free pasta is regular pasta made without wheat or other gluten-containing ingredients, replacing them with corn, rice, or potato flour. 

The gluten-free pasta market is segmented by ingredients, product type, distribution channel, and geography. Based on ingredient type, the market is segmented into rice, corn, millet, and other types. Based on the product type, the market is segmented into dried, chilled/fresh, and canned/preserved. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. 

The report offers market size and forecasts in value (USD million) for the above segments.

Ingredients
Rice
Corn
Millet
Other Ingredients
Product Type
Dried
Chilled/Fresh
Canned/Preserved
Distribution Channel
Supermarket/Hypermarket
Convenience Stores
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa
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Gluten Free Pasta Market Size Summary

The gluten-free pasta market is experiencing significant growth, driven by a shift in consumer dietary preferences and increased awareness of gluten-related health issues. As more individuals adopt gluten-free diets, either due to celiac disease or gluten sensitivity, the demand for gluten-free pasta is on the rise. This trend is particularly evident among millennials and Gen-Z consumers, who are increasingly consuming packaged and processed foods. The market is further bolstered by the growing health consciousness and the desire for balanced diets rich in protein. Manufacturers are responding by innovating and expanding their product lines to include healthier and more nutritious options, thereby enhancing their distribution channels and reaching new markets, particularly in regions like Asia-Pacific, South America, and Africa.

In developed countries such as the United States and Canada, the gluten-free pasta market is thriving due to fast-paced lifestyles and the need for convenient, ready-to-eat meals. The popularity of gluten-free and allergen-free products is encouraging manufacturers to adopt clean labeling practices to differentiate their offerings from conventional products. The market is highly competitive, with major players like Barilla, Jovial Foods, Ebro Foods, The Hain Celestial Group, and The Kraft Heinz Company focusing on product innovation and strategic mergers and acquisitions to maintain their market positions. Recent product launches, such as Barilla's chickpea and red lentil pasta and Jovial's gluten-free mac and cheese line, highlight the ongoing efforts to cater to health-conscious consumers seeking guilt-free and nutritious food options.

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Gluten Free Pasta Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Ingredients

      1. 2.1.1 Rice

      2. 2.1.2 Corn

      3. 2.1.3 Millet

      4. 2.1.4 Other Ingredients

    2. 2.2 Product Type

      1. 2.2.1 Dried

      2. 2.2.2 Chilled/Fresh

      3. 2.2.3 Canned/Preserved

    3. 2.3 Distribution Channel

      1. 2.3.1 Supermarket/Hypermarket

      2. 2.3.2 Convenience Stores

      3. 2.3.3 Online Retail Stores

      4. 2.3.4 Other Distribution Channels

    4. 2.4 Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

        4. 2.4.1.4 Rest of North America

      2. 2.4.2 Europe

        1. 2.4.2.1 United Kingdom

        2. 2.4.2.2 Germany

        3. 2.4.2.3 France

        4. 2.4.2.4 Russia

        5. 2.4.2.5 Italy

        6. 2.4.2.6 Spain

        7. 2.4.2.7 Rest of Europe

      3. 2.4.3 Asia-Pacific

        1. 2.4.3.1 India

        2. 2.4.3.2 China

        3. 2.4.3.3 Japan

        4. 2.4.3.4 Australia

        5. 2.4.3.5 Rest of Asia-Pacific

      4. 2.4.4 South America

        1. 2.4.4.1 Brazil

        2. 2.4.4.2 Argentina

        3. 2.4.4.3 Rest of South America

      5. 2.4.5 Middle East & Africa

        1. 2.4.5.1 South Africa

        2. 2.4.5.2 Saudi Arabia

        3. 2.4.5.3 Rest of Middle East & Africa

Gluten Free Pasta Market Size FAQs

The Gluten Free Pasta Market is projected to register a CAGR of 9.78% during the forecast period (2024-2029)

Barilla G. e R. Fratelli S.p.A , Jovial Foods, Inc., Ebro Foods, S.A., The Hain Celestial Group, Inc. and The Kraft Heinz Company are the major companies operating in the Gluten Free Pasta Market.

Gluten-Free Pasta Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)