Gluten-Free Pasta Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 9.78 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Gluten-Free Pasta Market Analysis
The gluten-free pasta market is projected to register a CAGR of 9.78% over the forecast period.
- There has been a substantial shift in consumer eating habits. With an increasing number of people substituting a gluten-free diet for their regular diet, demand for gluten-free pasta is expected to surge. Subsequently, the working population has become more aware of food product labels. Hence, this has led to manufacturers incorporating ingredients that are healthy and, at the same time, economical.
- Although celiac diseases among consumers are common, most cases are due to gluten allergy. Thus the demand for healthy pasta, such as gluten-free and vegan pasta, has significantly increased. Consumption of packaged food among millennials and Gen-Zs is one of the key factors facilitating the growth in the gluten-free pasta market. Further, processed food is gaining immense traction as key players introduce innovative and nutritious products.
- The gluten-free pasta market has widespread opportunities to expand into some new but potential markets, like Asia-Pacific, South America, and Africa, owing to the changing lifestyles of consumers. The United States is one of the most developed markets for gluten-free products, including pasta. Owing to the decreasing leisure time among consumers, the market for gluten-free pasta is growing in developed countries like the United States.
- Another factor promoting growth is rising health awareness and a balanced diet with enough protein. Gluten-free products' increasing popularity encourages producers to expand their distribution channels and reinvent their product lines. This is resulting in a surge in gluten-free pasta sales.
Gluten-Free Pasta Market Trends
Growing Intolerance Toward Gluten and the Prevalence of Celiac Disease
- The demand for gluten-free pasta is constantly rising due to the increased cases of gluten intolerance among customers. The excess consumption of gluten food, such as wheat, rice, and other cereals, commonly consumed in the Asia Pacific regions, is usually considered a staple food. Although celiac diseases among consumers in the region are common, most cases are due to gluten allergy.
- According to a survey by Celiac Disease Foundation, in 2022, over 3 million Americans had celiac disease. This condition is prevalent among many consumers, leading to reduce consumption of gluten intake. This eventually led to a shift in demand for gluten-free products in the market.
- Changing lifestyles and rapid urbanization have led to increasing consumption of ready-to-use or pre-cooked food products. Ready-to-go products are in high demand, especially among the working group. Thus the demand for pasta in the household or retail market is higher than for dried pasta. The demand for gluten-free pasta is also driven by consumers inclined toward fitness and a healthy diet.
- As gluten products are commonly filled with carbohydrates and other fats, the consumers in the market are choosing gluten-free products and options. Owing to this, many companies in the area offer a wide range of pasta that can be consumed guilt-free, add nutritional value to the foods, and help maintain good health. The reasons mentioned above were a few significant factors that propelled the consumption of gluten-free pasta in the market.
North America Holds a Prominent Share in The Market
- Owing to fast-paced lifestyles and the need for a quick meal among adults, there has been a growing demand for healthy and convenient food that can be consumed instantly. The region's market for free-from foods is anticipated to be boosted by the trend of label claims that combine gluten-free and allergen-free status.
- Manufacturers in the market are adopting clean labeling of the products offered to differentiate their products from regular and conventional products available in the market. Moreover, there has been a significant increase in the number of people in the United States and Canada suffering from gluten sensitivities and illnesses like celiac disease over time, contributing significantly to the market growth.
- According to Agriculture and Agri-Food Canada, in 2021, retail sales of free-from food and beverages products reached around USD 14 billion in the United States. Additionally, the sub-continent is anticipated to consume more gluten-free cuisine. Consumers inclined towards fitness, sports, and other health-related enthusiasts prefer gluten-free pasta over conventional pasta. Healthy ready-to-go products are in high demand, especially among the working group, which propelled the growth of gluten-free pasta in the region.
Gluten-Free Pasta Industry Overview
The gluten-free pasta market is highly competitive due to the presence of domestic and international players in this sector. The major players in the industry are Barilla G. e R. Fratelli S.p.A, Jovial Foods, Inc., Ebro Foods, S.A., The Hain Celestial Group, Inc., and The Kraft Heinz Company. Key players focus on product development and innovation to meet the consumer's needs by offering a variety of tastes and product quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy. The strategy to follow mergers and acquisitions by these top players is to sustain and secure a leading position in the industry. This enables the companies to maintain dominance over other players, and the companies can remain in intense competition with other players in the market.
Gluten-Free Pasta Market Leaders
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Barilla G. e R. Fratelli S.p.A
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Jovial Foods, Inc.
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Ebro Foods, S.A.
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The Hain Celestial Group, Inc.
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The Kraft Heinz Company
*Disclaimer: Major Players sorted in no particular order
Gluten-Free Pasta Market News
- April 2023: Barilla launched chickpea or Barilla red lentil pasta. The chickpea pasta has 21 grams of plant protein per 3.5 oz serving, while the red lentil pasta has 25 grams per 3.5 oz serving. All varieties are made with either 100% chickpea or 100% red lentil flour. They are also certified gluten-free and vegan and contain no additives such as xanthan gum.
- March 2023: Jovial launched a gluten-free mac and cheese pasta line. This new product line is made with white cheddar and with dairy-free cheese. Jovial's unique, organic, gluten-free mac and cheese line is available on its website.
- January 2023: Jovial Foods launched a new shape to its gluten-free pasta portfolio: stelline pasta. Jovial's unique pasta shape will be available direct-to-consumer in May and will roll out at Whole Foods markets in June. According to the company, stelline pasta will be available at other retailers nationwide in the United States by January 2024.
Gluten-Free Pasta Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Ingredients
5.1.1 Rice
5.1.2 Corn
5.1.3 Millet
5.1.4 Other Ingredients
5.2 Product Type
5.2.1 Dried
5.2.2 Chilled/Fresh
5.2.3 Canned/Preserved
5.3 Distribution Channel
5.3.1 Supermarket/Hypermarket
5.3.2 Convenience Stores
5.3.3 Online Retail Stores
5.3.4 Other Distribution Channels
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 United Kingdom
5.4.2.2 Germany
5.4.2.3 France
5.4.2.4 Russia
5.4.2.5 Italy
5.4.2.6 Spain
5.4.2.7 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 India
5.4.3.2 China
5.4.3.3 Japan
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle East & Africa
5.4.5.1 South Africa
5.4.5.2 Saudi Arabia
5.4.5.3 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Dr. Schar AG
6.3.2 Barilla G. e R. F.lli S.p.A. P.I
6.3.3 Bionaturae, LLC
6.3.4 The Hain Celestial Group, Inc
6.3.5 Quinoa Corporation
6.3.6 RP's Pasta Company
6.3.7 Pastificio Lucio Garofalo S.p.A
6.3.8 Ebro Foods, S.A.
6.3.9 Jovial Foods, Inc.
6.3.10 The Kraft Heinz Company
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Gluten-Free Pasta Industry Segmentation
Gluten-free pasta is regular pasta made without wheat or other gluten-containing ingredients, replacing them with corn, rice, or potato flour.
The gluten-free pasta market is segmented by ingredients, product type, distribution channel, and geography. Based on ingredient type, the market is segmented into rice, corn, millet, and other types. Based on the product type, the market is segmented into dried, chilled/fresh, and canned/preserved. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.
The report offers market size and forecasts in value (USD million) for the above segments.
| Ingredients | |
| Rice | |
| Corn | |
| Millet | |
| Other Ingredients |
| Product Type | |
| Dried | |
| Chilled/Fresh | |
| Canned/Preserved |
| Distribution Channel | |
| Supermarket/Hypermarket | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Gluten-Free Pasta Market Research FAQs
What is the current Gluten Free Pasta Market size?
The Gluten Free Pasta Market is projected to register a CAGR of 9.78% during the forecast period (2024-2029)
Who are the key players in Gluten Free Pasta Market?
Barilla G. e R. Fratelli S.p.A , Jovial Foods, Inc., Ebro Foods, S.A., The Hain Celestial Group, Inc. and The Kraft Heinz Company are the major companies operating in the Gluten Free Pasta Market.
Which is the fastest growing region in Gluten Free Pasta Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Gluten Free Pasta Market?
In 2024, the North America accounts for the largest market share in Gluten Free Pasta Market.
What years does this Gluten Free Pasta Market cover?
The report covers the Gluten Free Pasta Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Gluten Free Pasta Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Gluten Free Pasta Industry Report
Statistics for the 2024 Gluten Free Pasta market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Gluten Free Pasta analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
