Market Trends of Meat Substitutes Industry
This section covers the major market trends shaping the Meat Substitutes Market according to our research experts:
Increased demand for soyfoods & beverage
Consumer preference for healthier foods has led to the demand for vegetarian and vegan foods such as soyfoods which includes tofu & tofu ingredients, tempeh, textured vegetable protein (TVP), seitan and quorn. The soy segment is estimated to growing significantly in the recent years owing to the growing awareness among consumers regarding its health benefits such as reduction of obesity and blood sugar levels and its wide application in various food products such as baked goods and snacks. Also, innovations in this sector have further fueled the market growth. For instance, ADM expanded its non-GMO soybean processing capabilities in Germany to meet the growing demand for non-GMO and high-protein soybean meal across Europe in 2017. The company also acquired Harvest Innovations (US), an industry leader in minimally processed, expeller-pressed soy proteins, oils, and gluten-free ingredients to increase its product portfolio. According to the United Soybean Board, the shares of consumers that consume soyfoods in United States from 2010 to 2019 have been showing a constant increasing trend.
North America to the drive the market
According to a survey done by the Barclays, a British multinational investment bank and financial services company, US has been estimated to have the highest meat substitute consuming country,followed by United Kingdom, and Germany. They have also stated that Impossible Foods and Beyond Meat partnered with burger chains White Castle and Red Robin has been offering meat-free burger patties as both Impossible Foods and Beyond Meat are pioneers in meat substitutes at the molecular level using plant-based proteins and nutrients. Also, competitors in the market such as Tyson Foods and Nestle are introducing their own plant-based meat alternatives. These innovations in the country are fueling the country’s meat substitute market.
