Genetic Testing Market Analysis by Mordor Intelligence
The genetic testing market is valued at USD 21.79 billion in 2025 and is projected to reach USD 36.40 billion by 2030, advancing at a robust 10.81% CAGR. Recent breakthroughs—AI-powered interpretation that compresses reporting cycles to 7-9 hours and sub-USD 100 whole-genome sequencing—are redefining clinical cost paradigms and accelerating global uptake. National health systems are embedding genomic services into routine care, as shown by the United Kingdom’s GBP 650 million newborn DNA-testing program announced in June 2025 [1]Source: Editorial Staff, “DNA test all newborns—Inside the GBP 650 million Genomics England plan,” NHS, nhs.uk . Regulatory alignment, especially new FDA companion-diagnostic mandates for oncology, further normalizes test ordering across specialties[2]Source: Author Not Stated, “FDA clears Illumina TruSight Oncology Comprehensive,” U.S. Food and Drug Administration, fda.gov . The genetic testing market now benefits from record venture funding, a wave of platform acquisitions, and widening employer health-plan coverage that jointly expand test accessibility while driving price compression.
Key Report Takeaways
- By technology, Next-Generation Sequencing captured 50.57% genetic testing market share in 2024, while Polymerase Chain Reaction is forecast to compound at 11.23% CAGR through 2030.
- By application, cancer diagnosis accounted for a 35.25% share of the genetic testing market size in 2024; neurological disorder diagnosis is projected to accelerate at a 12.67% CAGR to 2030.
- By end user, hospitals and clinics led with 37.35% revenue share in 2024, whereas direct-to-consumer providers are expanding at a 13.23% CAGR to 2030.
- By geography, Asia-Pacific is anticipated to post the fastest regional CAGR, driven by multi-nation population genomics projects and aggressive national funding commitments.
Global Genetic Testing Market Trends and Insights
Driver Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Integration of genomic sequencing into standard prenatal care | +2.1% | Global, with early adoption in North America & Europe | Medium term (2-4 years) |
| AI-powered variant interpretation reducing turnaround time | +1.8% | Global, concentrated in developed markets | Short term (≤ 2 years) |
| Falling costs of whole-genome sequencing below USD 100 | +2.3% | Global, with greatest impact in emerging markets | Medium term (2-4 years) |
| Oncology companion-diagnostic mandates by regulators | +1.4% | North America & Europe, expanding to APAC | Long term (≥ 4 years) |
| Employer-sponsored genetic-benefit plans in the U.S. | +0.9% | North America, limited spillover to other regions | Medium term (2-4 years) |
| Bio-bank driven population genomic projects in Asia | +1.2% | APAC core, with research collaboration globally | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Integration of Genomic Sequencing into Standard Prenatal Care
Healthcare agencies are moving prenatal testing from a specialized referral service to routine screening. The June 2025 UK initiative allocates GBP 650 million to sequence every newborn, aiming to detect more than 200 rare disorders at birth nhs.uk. Pilot studies show that non-invasive prenatal testing plus ultrasound reaches 88.24% sensitivity for complex chromosomal anomalies, far surpassing conventional protocols. By flagging actionable findings earlier, health systems expect lifetime treatment savings and improved developmental outcomes. The approach simultaneously amasses population databanks that enrich reference genomes and fuel downstream research collaborations. As national insurers codify reimbursement pathways, prenatal genomic panels will likely become default obstetric practice in developed economies.
AI-Powered Variant Interpretation Reducing Turnaround Time
Machine-learning algorithms now triage millions of variants and annotate clinically significant findings within hours. Oxford Nanopore’s rapid sequencing pipeline delivers same-day results—transformative for neonatal intensive-care and infectious-disease settings. GeneDx’s 2025 purchase of Fabric Genomics integrates deep-learning decision support that trims manual curation costs and lifts diagnostic yields in rare-disease exome testing. These productivity gains permit laboratories to scale volumes without proportional staffing increases, easing backlogs created by the global shortage of certified genetic counselors. AI also unlocks long-tail applications—such as forensic analysis of degraded DNA—by improving amplification success rates in challenging samples.
Falling Costs of Whole-Genome Sequencing Below USD 100
Complete Genomics crossed the sub-USD 100 threshold in late 2024, slashing prices from USD 600 in 2024 and USD 2.7 billion in 2001. The economic shift unlocks nationwide screening programs: India’s Genome Project, which has already compiled 8 petabytes of data across 10,000 genomes, is now preparing to scale ten-fold. Cost declines spill into point-of-care PCR as aluminium microfluidic chips cut consumable expenses by 85%, enabling mobile clinics to deploy comprehensive diagnostics in resource-limited regions. Together these trends edge the genetic testing market toward ubiquity, recasting sequencing as a first-line diagnostic rather than a speciality referral.
Oncology Companion-Diagnostic Mandates by Regulators
Regulators increasingly link targeted therapies to compulsory genomic assays. The 2024 FDA authorization of Illumina’s TruSight Oncology Comprehensive—covering 500 genes across all solid tumors—anchors precision oncology pathways. Japan’s PMDA followed with Guardant360 CDx approval for EGFR exon 20 insertions, signalling synchronized global policy momentum. Mandatory testing embeds reimbursement certainty, drives laboratory accreditation, and standardizes data formats critical for outcomes tracking. Over time, oncology’s regulatory blueprint is expected to spill into neurology and cardiology as biomarker-driven therapies enter late-stage pipelines.
Restraint Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Data-privacy legislation proliferation (GDPR, CCPA, India DPDP) | -1.6% | Global, with strictest enforcement in Europe | Short term (≤ 2 years) |
| Reimbursement gaps for multigene panels outside oncology | -1.2% | North America & Europe, emerging in APAC | Medium term (2-4 years) |
| Shortage of certified genetic counsellors | -0.8% | Global, most acute in rural and underserved areas | Long term (≥ 4 years) |
| Persistent scepticism over DTC health-risk tests' clinical utility | -0.7% | Global, particularly in regulated healthcare systems | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Data-Privacy Legislation Proliferation (GDPR, CCPA, India DPDP)
A growing mosaic of privacy statutes complicates cross-border data flows essential for large-scale genomic research. Since 2023, more than 30 class actions have alleged improper DNA data handling under state genetic-privacy laws in the United States, exposing offenders to penalties up to USD 15,000 per deliberate breach. The European Union’s GDPR obliges explicit consent and mandates data-minimization, curbing secondary analytics revenue for direct-to-consumer firms. India’s 2025 Digital Personal Data Protection Act imposes local-storage requirements that raise infrastructure costs for multinational labs. Compliance spending diverts capital from R&D and slows multi-regional clinical-trial enrollment, tempering the genetic testing market’s immediate growth trajectory.
Reimbursement Gaps for Multigene Panels Outside Oncology
While oncology assays enjoy broad coverage, payers lag in authorizing neurological and cardiometabolic panels. A 2025 employer survey shows 44% of U.S. companies cover family-history-based tests, yet far fewer reimburse multi-gene screens for non-cancer indications. Medicare still restricts genetic counseling reimbursement, limiting rural patient access to tele-genetics services. The payment vacuum forces self-pay models, depressing uptake even when clinical guidelines endorse testing. Until outcomes evidence persuades payers, panel adoption outside oncology will advance unevenly across jurisdictions.
Segment Analysis
By Technology: NGS Consolidates Leadership Yet PCR Accelerates
Next-Generation Sequencing currently accounts for 50.57% of genetic testing market revenue, underscoring its central role in high-throughput clinical workflows. The segment benefits from multiplexed panels such as Illumina’s 500-gene TruSight Oncology Comprehensive kit, which condenses tumor profiling into a single run. In contrast, PCR systems, led by innovations like Seegene’s dual-priming oligonucleotides, are projected to grow at 11.23% through 2030 as hospitals adopt rapid respiratory-pathogen panels that report within 80 minutes. Although microarrays and Sanger sequencing retain niche utility—validation and small gene targets respectively—laboratories increasingly deploy hybrid workstreams that pair NGS discovery with PCR confirmation. Falling reagent prices and integrated analytics platforms help smaller clinics launch in-house genomics, pushing the genetic testing market size for PCR-based tools wider even where capital budgets are constrained.
Sanger sequencing’s accuracy keeps it relevant in confirmatory testing for hereditary cancer variants that require single-nucleotide discrimination. Fluorescence in situ hybridization remains indispensable for detecting oncogenic translocations in hematological malignancies. Yet the long-term trajectory clearly favors NGS and AI-optimized PCR as health systems prioritize comprehensive coverage, faster turnaround, and cost per megabase advantages. Vendor roadmaps also reveal converging technology stacks, such as ONT flowcell chemistries compatible with upstream PCR enrichment, pointing to an integrated future where sequencing modality choices become workflow agnostic.
Note: Segment shares of all individual segments available upon report purchase
By Application: Oncology Holds Ground While Neurology Surges
Cancer testing commanded 35.25% genetic testing market share in 2024 built on mature therapy-companion reimbursement. However, neurological panels are forecast to record a 12.67% CAGR, propelled by expanded evidence for APOE, LRRK2, and GBA mutations in dementias and movement disorders. Aligned blood-biomarker assays—neurofilament light chain and phosphorylated tau—synergize with genetics to refine early-stage Alzheimer’s diagnosis, nudging payers toward coverage parity. Cardiovascular risk panels tap polygenic scores to guide statin initiation and inform pharmacogenomic titration of antithrombotics. Consumer ancestry and lifestyle tests still attract discretionary spend but face tightening regulatory guidance on clinical claims.
Rare-disease diagnostics, long hindered by sample scarcity, now benefit from global data-sharing alliances that improve variant classification accuracy. Pharmaceutical sponsors increasingly bundle companion diagnostics into trial designs for ultra-orphan conditions, broadening the genetic testing market size for highly specialized panels. The common thread is a pivot from reactive treatment toward predictive risk management, where early genetic insights steer clinical monitoring, lifestyle modification, and therapeutic selection.
By End User: Clinical Settings Dominate Yet DTC Channels Scale
Hospitals and clinics deliver 37.35% of 2024 revenue, leveraging embedded EHR systems and on-staff specialists to integrate reports into care pathways. Academic medical centers report that 79% of investigators already use or plan to use NGS, signaling entrenched institutional demand. Still, direct-to-consumer operators are expanding at a 13.23% CAGR, aided by subscription wellness models and smartphone apps that provide polygenic risk snapshots for common diseases. The tension lies in post-result care: many consumers struggle to access follow-up clinical interpretation, prompting calls for hybrid models where DTC platforms partner with tele-genetics counselors.
Diagnostic reference laboratories secure volumes by white-labeling specialized assays to regional hospitals lacking in-house genomic units. Pharmaceutical and biotech firms represent a niche but growing cohort, commissioning custom panels for biomarker-stratified trials. As payers adopt value-based contracts that reward outcome improvements, end-user segments will converge around integrated service bundles that marry raw sequencing with actionable treatment guidance.
Note: Segment shares of all individual segments available upon report purchase
Geography Analysis
North America anchors the genetic testing market through well-funded healthcare systems, sophisticated payer frameworks, and an active M&A environment. Employer-sponsored genetic benefits now cover 44% of U.S. firms for family-history testing, with oncology panels seeing the strongest utilization uptick. Canada advances universal reimbursement pilots, while Mexico’s private insurers slowly broaden coverage for hereditary cancer screens. Workforce shortages, however, remain acute: just 6% of rural residents live within a 30-minute drive of a certified genetic counselor, a distribution gap that limits equitable expansion.
Europe combines strong public-sector funding with rigorous data-protection oversight. The United Kingdom’s GBP 650 million newborn sequencing investment not only funds clinical roll-out but also augments the UK Biobank resource—already the world’s largest linked phenome-genome dataset nhs.uk. Germany and France integrate multigene oncology panels into statutory insurance, whereas Italy channels PNRR recovery funds into regional genomic labs. GDPR’s consent mandates pose compliance hurdles, yet they also create a high-trust environment that encourages citizen participation in longitudinal research.
Asia-Pacific is the fastest-growing territory for the genetic testing market, driven by population genomics programs across China, India, Singapore, and Australia. China’s hospital networks routinely deploy combined germline and somatic assays, exemplified by a 768-patient hearing-loss study that achieved a 65.2% diagnostic yield with whole-exome sequencing. India’s 10,000-genome dataset supplies ancestry-aligned references that significantly improve variant pathogenicity calls. Singapore’s mid-2025 nationwide screen for familial hypercholesterolemia demonstrates how compact nations can integrate genomics into preventive cardiology workflows. Japan and South Korea supplement regional capacity with advanced assay development, while Australia grapples with clinician education gaps that slow comprehensive uptake outside tertiary centers.
Competitive Landscape
Market rivalry intensifies as incumbents consolidate platforms and datasets. Regeneron’s USD 256 million bid for bankrupt and Anne Wojcicki’s subsequent USD 305 million counter-offer highlight the strategic value of 15 million-profile consumer databases. Tempus accelerated vertical integration by acquiring Ambry Genetics for USD 600 million, combining hereditary cancer expertise with AI-driven real-world evidence. Labcorp’s purchase of select Invitae assets shores up its oncology and rare-disease menu while preserving continuity for existing clinical clients.
Technology differentiation centers on interpretation speed and cost. Illumina’s partnership with Tempus AI extends sequencing beyond oncology into metabolic and autoimmune domains via machine-learning triage. Oxford Nanopore, Thermo Fisher, and QIAGEN refine long-read chemistries, sample prep, and multiplex PCR respectively, competing on ease of lab adoption. Meanwhile, smaller specialists such as Centogene leverage ethnically diverse biobanks to carve out rare-disease niches, supplying pharma partners with stratified trial cohorts.
Patent activity remains strong in informatics; landscape analysis shows over 1,200 new filings since 2024 covering AI-aided variant calling and federated data-sharing architectures. Competitive barriers therefore shift from hardware to combined data-algorithm ecosystems. Vendors able to furnish clinicians with integrated ordering portals, real-time guideline updates, and automated insurance-preauthorization stand to gain sustainable share in the genetic testing market.
Genetic Testing Industry Leaders
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Abbott Laboratories
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Danaher Corporation (Cepheid Inc.)
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Illumina Inc.
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BioRad Laboratories Inc.
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F Hoffmann-La Roche AG
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- June 2025: Anne Wojcicki’s TTAM Research Institute outbid Regeneron with a USD 305 million proposal for 23andMe’s assets, keeping consumer genomic databases under founder control
- April 2025: GeneDx agreed to acquire Fabric Genomics for up to USD 51 million, integrating AI-powered interpretation into decentralized testing
- April 2025: Illumina partnered with Tempus AI to expand genomics into non-oncology diseases using deep-learning analytics.
Research Methodology Framework and Report Scope
Market Definitions and Key Coverage
Our study defines the genetic testing market as all clinical and direct-to-consumer tests that analyze human DNA or chromosomes to detect, confirm, or predict disease-associated variants, delivered through kits, instruments, and interpretation services across healthcare settings and at-home channels.
Scope exclusion: animal genetics, toxicology assays, and pure research-only sequencing reagents are not covered.
Segmentation Overview
- By Technology (Value)
- Next-Generation Sequencing (NGS)
- Polymerase Chain Reaction (PCR)
- Microarray
- Fluorescence In Situ Hybridization (FISH)
- Sanger Sequencing
- Other Technologies
- By Application (Value)
- Cancer Diagnosis & Prognosis
- Cardiovascular Disease Diagnosis
- Neurological Disorder Diagnosis
- Ancestry & Wellness
- Other Applications
- By End User (Value)
- Hospitals & Clinics
- Diagnostic Laboratories
- Academic & Research Institutes
- Direct-to-Consumer Companies
- Other End Users
- By Geography (Value)
- North America
- United States
- Canada
- Mexico
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East and Africa
- GCC
- South Africa
- Rest of Middle East and Africa
- North America
Detailed Research Methodology and Data Validation
Primary Research
Mordor analysts interviewed laboratory directors, genetic counselors, payor policy specialists, and test kit distributors across North America, Europe, and Asia Pacific. These discussions clarified real-world average selling prices, sample-throughput constraints, and the timing of guideline updates, enabling us to true up assumptions drawn from secondary material.
Desk Research
We started with public datasets from bodies such as the WHO Human Genomics Program, the U.S. National Human Genome Research Institute, Eurostat's health statistics, and Japan's MHLW test reimbursement files, which outline procedure volumes and national fee schedules. Trade association portals, such as the American Clinical Laboratory Association and Asia Pacific Society of Human Genetics, helped us map lab capacity and regulatory milestones. Company 10-Ks, investor decks, and peer-reviewed journals provided pricing shifts and technology adoption cues. Select proprietary feeds from D&B Hoovers and Dow Jones Factiva supplied revenue splits and M&A trails. The sources cited illustrate our desk work and are not exhaustive; many additional references aided data checks and context building.
Market-Sizing & Forecasting
A top-down model reconstructs global spend from national test reimbursement outlays, private pay volumes, and average consumer kit prices, which are then cross-checked with selective bottom-up estimates drawn from major supplier revenues and sampled hospital purchase data. Key variables include newborn screening rates, oncology companion-diagnostic penetration, declining whole-genome sequencing cost curves, direct-to-consumer kit shipments, and country-specific payer coverage rules. Multivariate regression links these indicators to spending trajectories, after which scenario analysis adjusts for regulatory or pricing shocks. Data gaps in supplier roll-ups are bridged using weighted regional proxies vetted through expert calls.
Data Validation & Update Cycle
Outputs pass a three-layer analyst review: variance checks against independent health-expenditure series, anomaly flags routed back to interviewees, and supervisory sign-off. Reports refresh each year, and material events, such as abrupt reimbursement cuts, trigger interim model updates before client delivery.
Why Mordor's Genetic Testing Baseline Earns Trust
Published estimates often diverge because firms pick different inclusion rules, pricing bases, and refresh cadences. Decision-makers therefore meet a wide spread of numbers when comparing reports.
Key gap drivers for this market include whether non-clinical ancestry kits are counted, how oncology panel ASP erosion is modeled, and if currency conversions lock at prior-year averages. Mordor applies a consistent DNA-based test scope, updates exchange rates at every refresh, and folds real-time ASP feedback from labs, yielding a balanced baseline.
Benchmark comparison
| Market Size | Anonymized source | Primary gap driver |
|---|---|---|
| USD 21.79 B | Mordor Intelligence | - |
| USD 37.32 B | Global Consultancy A | Includes veterinary genetics and assumes flat ASPs |
| USD 17.21 B | Industry Publication B | Excludes direct-to-consumer kits; uses 2023 exchange rates |
| USD 14.25 B | Regional Consultancy C | Models test uptake solely from oncology demand; omits newborn screening |
The comparison shows how wider or narrower scopes, legacy currency locks, and single-segment focus inflate or deflate totals. By grounding estimates in clearly stated definitions, live pricing inputs, and annually refreshed variables, Mordor Intelligence offers a dependable starting point for strategic planning.
Key Questions Answered in the Report
What is the current size of the genetic testing market?
The genetic testing market stands at USD 21.79 billion in 2025 and is expected to grow to USD 36.40 billion by 2030 at a 10.81% CAGR.
Which technology leads the genetic testing market?
Next-Generation Sequencing leads with 50.57% revenue share in 2024, owing to high throughput and falling cost per genome.
What segments are growing fastest?
Polymerase Chain Reaction technology is forecast to grow at 11.23% CAGR, while neurological disorder panels are expanding at a 12.67% CAGR.
Why is Asia-Pacific the fastest-growing region?
Large-scale population genomics initiatives, government funding, and lower sequencing costs are propelling rapid adoption across China, India, Singapore, and Australia.
How are privacy regulations affecting the market?
New data-privacy laws, including GDPR and several U.S. state statutes, increase compliance costs and complicate cross-border data sharing, trimming global CAGR potential by an estimated 1.6%.
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