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FRUIT AND VEGETABLE JUICE MARKET - GROWTH, TRENDS, AND FORECAST (2019 - 2024)

The Fruit and Vegetable Juice Market is segmented by Product Type (Fruit Juice, Vegetable Juice, and Nectar), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, and Other Distribution Channels), and Geography.

Market Snapshot

Snapshot
Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

Middle East and Africa

Largest Market:

Europe

CAGR%(2019-2024):

3.17%

Key Players:

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Market Overview

The fruit and vegetable juice market is projected to reach USD 173 billion by 2024, registering a CAGR of 3.17% during the forecast period. 

  • Growth in fruit and vegetable juice market is driven by increasing demand for healthy food from an increasingly health-conscious consumer base. 
  • The growing popularity of cold-pressed juices is one of the key factors influencing the growth of the juice market across the world. Cold-pressed juices preserve the vitamins, minerals, and enzymes that are lost during the heating and oxidizing phases of the traditional processes for making juices.
  • Very few consumers are aware of the benefits of fruit and vegetable mixed juices, especially in the developing countries. This forced vendors of mixed juices in such markets to come up with marketing and advertising activities to increase consumer awareness about the benefits of mixed juice products.

Scope of the Report

The fruit and vegetable juice market is segmented by product type (fruit juice, vegetable juice, and nectar), distribution channel (supermarkets/hypermarkets, specialty stores, convenience stores, and other distribution channels), and geography.

By Product Type
Fruit Juice
Vegetable Juices
Nectar
By Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Convenience Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
France
Germany
Italy
Russia
Spain
Rest of Europe
Asia-Pacific
China
Japan
Australia
India
Rest of Asia-Pacific
South America
Brazil
Colombia
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Key Market Trends

Increasing Demand for Fortified Juices

Fruit juices fortified with functional ingredients offer new product opportunities to companies that can develop and market functional fruit juice products by understanding consumer preferences, so as to meet consumer expectations. Omega-3, fiber, bioactive compounds, vitamins, and probiotic bacteria are some of the functional ingredients that offer immense product opportunities for the juice industry. Vitamins are added to fruit juices to increase the nutritional profile of fruit juice products. Vitamin D, vitamin E, vitamin A, and vitamin C are some of the popular vitamin types added to fruit juices. Various government initiatives are being undertaken across the world to increase the consumption of fortified food and beverages, especially in the developing countries, like China and India. 

Driver

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Middle East & Africa is the Fastest Growing Region in the Fruit And Vegetable Juice Market

The current average per capita consumption of fruit and vegetable juices in the Middle East & Africa region is comparatively lower than that of the developed regions, but is increasing at a quick pace. Education levels play an important role in determining the health status of consumers in this region. A shift toward healthier fruit and vegetable juices instead of carbonated energy drinks is surfacing in the region. One of the potential reasons for the growth of this market in South Africa is the government’s awareness campaign that is focused on orienting consumers toward healthier food consumption habits. The fruit and vegetable juice market in Saudi Arabia has benefited from excise taxes imposed on carbonated and energy drinks in 2017. People above the age of 45 prefer juices with no added sugar, 100% juice content, and with vitamins and minerals.

Trend2

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Competitive Landscape

The fruit and vegetable juice market is highly fragmented, with numerous small and medium regional players holding the majority share. Major players in the market are trying to gain competitive advantage over the regional players through product innovations involving seasonal/local fruits. The key players in the market studied include PepsiCo Inc., Coca-Cola, CSC Brand LP, Eckes-Granini Group, and Kraft Heinz.

Major Players

  1. Pepsico
  2. Kraft Heinz
  3. Keurig Dr Pepper
  4. Coco-Cola
  5. CSC Brands LP

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Research Phases

    2. 1.2 Study Deliverables

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Degree of Competition

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Fruit Juice

      2. 5.1.2 Vegetable Juices

      3. 5.1.3 Nectar

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 United Kingdom

        2. 5.3.2.2 France

        3. 5.3.2.3 Germany

        4. 5.3.2.4 Italy

        5. 5.3.2.5 Russia

        6. 5.3.2.6 Spain

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 Australia

        4. 5.3.3.4 India

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Colombia

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 Saudi Arabia

        2. 5.3.5.2 South Africa

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Strategies Adopted by Key Players

    2. 6.2 Most Active Companies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Kraft Heinz Company

      2. 6.4.2 PepsiCo Inc.

      3. 6.4.3 The Coca-Cola Company

      4. 6.4.4 Keurig Dr Pepper Inc.

      5. 6.4.5 Del Monte Fresh

      6. 6.4.6 CSC Brands LP

      7. 6.4.7 Ocean Spray

      8. 6.4.8 Citrus World Inc.

      9. 6.4.9 Eckes Granini Group

      10. 6.4.10 Welch's

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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