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Fried Potato Chips Market Size (2024 - 2029)

The fried potato chips market is experiencing growth driven by increased at-home snack consumption during the COVID-19 pandemic, which disrupted supply chains but also created opportunities for new entrants to meet rising demand. The shift towards digital shopping has further accelerated online sales, contributing to the market's expansion. Manufacturers are focusing on ethnic flavors to cater to diverse consumer preferences, particularly among millennials, and are introducing innovative flavors to attract a broader audience. These trends are expected to significantly influence the market size of fried potato chips in the coming years.

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Market Size of Fried Potato Chips Industry

Global Fried Potato Chips Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 6.76 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

Fried Potato Chips Market Analysis

The fried potato chips market is projected to register a CAGR of 6.76% during the forecast period 2022-2027.

Despite the disruptions in the potato supply chain, the lockdown caused by COVID-19 and extended work-from-home scenario actively supported at-home food and snack consumption, which boosted the demand for potato chips. The COVID-19 pandemic has created chances for many new private entrepreneurs to enter the market and meet the soaring demand for potato chips.

The pandemic has also hastened the transition to a more digital society and generated changes in online shopping habits that are likely to last. As a result, internet sales of potato chips are likely to increase rapidly.

Fried potato chips are majorly enjoyed by consumers in different demographics across the world, especially by the millennials. Thus, the manufacturers are focusing on ethnic flavors to expand their business in foreign countries and meet the demand from consumers with different taste pallets. The players in the market are experimenting and introducing new flavors to suit consumer demands. These innovations are expected to drive the fried potato chips market.

Fried Potato Chips Industry Segmentation

The fried potato chips market is segmented by flavor, distribution channel, and geography. By flavor, the market is segmented into plain and salted and flavored. By distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, online channels, and other distribution channels. The report also considers the market studied in established and emerging economies, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. The report offers market size and forecast in value (USD million) for the above segments.

By Flavor
Plain and Salted
Flavored
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Fried Potato Chips Market Size Summary

The fried potato chips market is experiencing significant growth, driven by evolving consumer preferences and lifestyle changes. The COVID-19 pandemic played a pivotal role in boosting demand, as lockdowns and remote work scenarios increased at-home snack consumption. This shift has encouraged new entrants into the market and accelerated the adoption of digital shopping habits, leading to a surge in online sales. Manufacturers are responding to diverse consumer tastes by introducing ethnic flavors and innovative products, catering particularly to millennials and other demographic groups. The convenience of fried potato chips aligns with the busy lifestyles of consumers, who are increasingly opting for on-the-go snack options, thereby enhancing per capita expenditure on savory snacks.

In the United States, the demand for fried potato chips is particularly high, with consumers seeking a variety of flavors and healthier options, such as reduced-fat chips. The market is characterized by a strong distribution network, including supermarkets, hypermarkets, and online retail stores, which facilitate easy access to a wide range of snack products. This accessibility, combined with the preference for larger pack sizes, is driving sales. The market is highly fragmented, with numerous organized and unorganized players, including major companies like Kettle Foods Inc., ITC Limited, and PepsiCo Inc. These companies are actively expanding their portfolios and geographic reach to meet the growing global demand for fried potato chips.

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Fried Potato Chips Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Flavor

      1. 2.1.1 Plain and Salted

      2. 2.1.2 Flavored

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Online Retail Stores

      4. 2.2.4 Other Distribution Channels

    3. 2.3 By Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 Spain

        2. 2.3.2.2 United Kingdom

        3. 2.3.2.3 Germany

        4. 2.3.2.4 France

        5. 2.3.2.5 Italy

        6. 2.3.2.6 Russia

        7. 2.3.2.7 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Australia

        5. 2.3.3.5 Rest of Asia-Pacific

      4. 2.3.4 South America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Argentina

        3. 2.3.4.3 Rest of South America

      5. 2.3.5 Middle-East and Africa

        1. 2.3.5.1 South Africa

        2. 2.3.5.2 Saudi Arabia

        3. 2.3.5.3 Rest of Middle-East and Africa

Fried Potato Chips Market Size FAQs

The Fried Potato Chips Market is projected to register a CAGR of 6.76% during the forecast period (2024-2029)

Kettle Foods Inc., PepsiCo Inc., Orkla ASA, Intersnack Foods and ITC Limited are the major companies operating in the Fried Potato Chips Market.

Fried Potato Chips Market Report Snapshots

Fried Potato Chips Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)