Fried Potato Chips Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 6.76 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Fried Potato Chips Market Analysis
The fried potato chips market is projected to register a CAGR of 6.76% during the forecast period 2022-2027.
Despite the disruptions in the potato supply chain, the lockdown caused by COVID-19 and extended work-from-home scenario actively supported at-home food and snack consumption, which boosted the demand for potato chips. The COVID-19 pandemic has created chances for many new private entrepreneurs to enter the market and meet the soaring demand for potato chips.
The pandemic has also hastened the transition to a more digital society and generated changes in online shopping habits that are likely to last. As a result, internet sales of potato chips are likely to increase rapidly.
Fried potato chips are majorly enjoyed by consumers in different demographics across the world, especially by the millennials. Thus, the manufacturers are focusing on ethnic flavors to expand their business in foreign countries and meet the demand from consumers with different taste pallets. The players in the market are experimenting and introducing new flavors to suit consumer demands. These innovations are expected to drive the fried potato chips market.
Fried Potato Chips Market Trends
This section covers the major market trends shaping the Fried Potato Chips Market according to our research experts:
Increased Expenditure on Savory Snacks
Due to changing lifestyles, consumers are opting for convenient food options for on-the-go consumption, which is influencing per capita expenditure on savory snack products, especially potato chips. Busier lifestyles and longer working hours have propelled consumers to shift from elaborate luncheons and meals to desk snacks and packaged foods, thereby driving the sales of potato chips. Moreover, the easy availability of a variety of savory snack products and an increasingly strong distribution network of key players worldwide are encouraging consumers to purchase savory snack products. The modern distribution channels, such as supermarkets, hypermarkets, and online retail stores, encourage consumers to buy larger pack sizes to decrease their trips to the stores and achieve more value for their money. Thus, such factors also propel the demand for fried potato snacks.
North America Holds the Largest Market Share
The United States is considered the highest consuming nation for fried potato chips in the world. The rising number of flavors and surging demand for quick snacks are projected to contribute to the market during the forecast period. To meet the varying tastes and preferences of American consumers, potato chip manufacturers are responding to consumer demand for flavored choices, offering a wide variety of options such as cheddar and sour cream, barbeque, sweet and spicy, ketchup, and cheese. In addition, fried potato chips with reduced fats are increasing in demand. Moreover, the high snack consumption in the region, coupled with the increasing demand for on-the-go snack options, is majorly driving the market in the country.
Fried Potato Chips Industry Overview
The fried potato chips market is highly fragmented, with many organized and unorganized players in the market. With the rising demand for potato chips and dynamic shifts in the consumption pattern of global consumers, companies are trying to innovate their portfolios by launching newer flavors and expanding themselves across the world. Some of the major players in the fried potato chips market are Kettle Foods Inc., ITC Limited, PepsiCo Inc., Herr's Foods Inc., and Burts Potato Chips Ltd.
Fried Potato Chips Market Leaders
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Kettle Foods Inc.
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PepsiCo Inc.
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Orkla ASA
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Intersnack Foods
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ITC Limited
*Disclaimer: Major Players sorted in no particular order
Fried Potato Chips Market News
In 2021, Lay's India introduced a new flat-cut chip and its thinnest range of potato chips ever, Lay's Wafer Style.
In 2021, Burts Snacks boosted its offering in Costa Coffee. It launched the limited-edition Maple Glazed Pigs in Blankets Potato Chips.
In 2020, Orkla entered an agreement to acquire 67.8% of the shares in Eastern Condiments Private Limited ('Eastern').
Fried Potato Chips Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Flavor
5.1.1 Plain and Salted
5.1.2 Flavored
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channels
5.3 By Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Kettle Foods Inc.
6.4.2 Intersnack Foods
6.4.3 ITC Limited
6.4.4 Great Lakes Potato Chips Co.
6.4.5 PepsiCo Inc.
6.4.6 Orkla ASA
6.4.7 Burts Potato Chips Ltd
6.4.8 Calbee Inc.
6.4.9 UTZ Quality Foods Inc.
6.4.10 The Kellogg Company
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
Fried Potato Chips Industry Segmentation
The fried potato chips market is segmented by flavor, distribution channel, and geography. By flavor, the market is segmented into plain and salted and flavored. By distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, online channels, and other distribution channels. The report also considers the market studied in established and emerging economies, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. The report offers market size and forecast in value (USD million) for the above segments.
| By Flavor | |
| Plain and Salted | |
| Flavored |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Geography | |||||||||
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Fried Potato Chips Market Research FAQs
What is the current Fried Potato Chips Market size?
The Fried Potato Chips Market is projected to register a CAGR of 6.76% during the forecast period (2024-2029)
Who are the key players in Fried Potato Chips Market?
Kettle Foods Inc., PepsiCo Inc., Orkla ASA, Intersnack Foods and ITC Limited are the major companies operating in the Fried Potato Chips Market.
Which is the fastest growing region in Fried Potato Chips Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Fried Potato Chips Market?
In 2024, the North America accounts for the largest market share in Fried Potato Chips Market.
What years does this Fried Potato Chips Market cover?
The report covers the Fried Potato Chips Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Fried Potato Chips Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Fried Potato Chips Industry Report
Statistics for the 2024 Fried Potato Chips market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Fried Potato Chips analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
