Market Share of Flatbread Industry
The global flatbread market facilitates its operation in a highly modest market owing to various global and regional players dominating the market. Some prominent players in the market include Wilmar International Limited, General Mills Inc., Gruma SAB DE CV, Tyson Foods Inc., and Grupo Bimbo, S.A.B. de CV. The major players are focusing on partnerships, product launches, and expansions to expand their product offerings and market position. For instance, in April 2023, iD Fresh Foods expanded its offline distribution network and developed a hybrid business model. The strategic move was in response to the high sales of the company’s products via online retail stores. Similarly, in June 2022, Paulig Group partnered with Lantmännen, a northern European agricultural cooperative. The organization contracted the farmers to supply 17,000 tons of wheat flour to produce 400 million Santa Maria’s tortillas.
Flatbread Market Leaders
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Wilmar International Limited
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General Mills Inc.
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Gruma SAB DE CV
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Grupo Bimbo, S.A.B. de C.V.
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Tyson Foods Inc.
*Disclaimer: Major Players sorted in no particular order
