Market Trends of False Eyelashes Industry
Rising Popularity of False Eyelashes to Consumer Appeal Supporting Demand
- Over the years, the popularity of false eyelashes has increased and has gone from special-occasion adornments to everyday accessories. With such popularity, manufacturers operating in this segment have been able to adapt to consumer needs. Fashion choices among consumers have evolved globally, and eyelash extensions are no exception among women.
- Manufacturers in the market are developing products that are easily affordable and are designing a variety of products that enable consumers to assist in quick and easy applications. As most false eyelashes need the facility of gluing in, the arrival of magnetic lashes has further increased the product's popularity.
- Furthermore, celebrity endorsements and celebrity fashion choices are prominent factors leading to the greater popularity of false eyelashes. The presence of modern-day convenience stores has transformed them into comprehensive destinations, catering to a diverse range of categories. Hence, brands are more likely to penetrate the market through such channels, as they are more convenient for consumers and encourage impulse purchasing decisions.
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Asia-Pacific witnessing Higher Growth
- Asia-Pacific dominates the global market and is projected to witness higher growth due to rising consumer spending on beauty products. The presence of prominent brands and the development of new, innovative, and cheap products are adding to product consumption. False eyelashes are becoming popular among the young generation, which wants to keep up with the market trends.
- In addition, social media outreach influences consumers' buying decisions. Thus, the fashion industry has been more profitable through such bases. Across the fashion industry, social media platforms virtually act as designated places that enable consumers to interact with bloggers and build an online presence.
- Furthermore, the presence of influencers and fashion bloggers on different social media platforms has been profitable for brands to sell their products, as they regularly endorse these products and post tutorials that make it easy for consumers to try their hands on. Thus, all such factors support the demand for false eyelashes across the region.
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