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False Eyelashes Market Size (2024 - 2029)

The false eyelashes market is anticipated to experience significant growth, driven by increasing consumer interest in enhancing beauty through customizable and unique looks. The fashion industry's demand for innovative grooming products, coupled with the rising popularity of DIY eyelashes, is contributing to the expansion of this market. Social media influence and collaborations between brands and fashion celebrities are further propelling the market, as they introduce premium products that cater to evolving fashion trends. The ease of application and the availability of pre-styled strip false eyelashes for various occasions also enhance their appeal, supporting the market's growth trajectory.

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Market Size of False Eyelashes Industry

False Eyelashes Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 6.70 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Medium

Major Players

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*Disclaimer: Major Players sorted in no particular order

False Eyelashes Market Analysis

The False Eyelashes Market size is expected to grow from USD 1.34 billion in 2023 to USD 1.85 billion by 2028, at a CAGR of 6.70% during the forecast period (2023-2028).

  • The global demand for false eyelashes is being driven by the use of fake eyelashes by fashionistas to make lashes thicker and healthier. The growing fashion industry is looking for more customizable options, which places demand for more appealing and unique looks, influencing market demand. Consumers are greatly spending on grooming products, and the rising popularity of do-it-yourself (DIY) eyelashes among consumers worldwide to enhance beauty is accelerating product demand.
  • Furthermore, with evolving fashion trends, brands are collaborating with fashion celebrities to launch premium products in the market. Social media influence is one of the main factors that has led to the demand for false eyelashes globally. An added benefit that magnifies their popularity is their ease of application which does not require professional help from beauticians and makeup artists.
  • Furthermore, strip false eyelashes are pre-styled and are readily available in different designs for different occasions. Thus, all such factors are projected to support market demand for false eyelashes during the forecast period.

False Eyelashes Industry Segmentation

False eyelashes are a cosmetic enhancement attaching synthetic or natural fibers to the natural eyelashes to create a fuller, more dramatic look.

The global false eyelashes market is segmented by product type, raw material, distribution channel, and geography. By product type, the market is segmented into strip lashes, individual flare lashes, and individual single lashes. By raw material, the market is segmented into synthetic hair, human hair, and animal hair and fur. By distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.

The market sizing has been done in value terms in USD for all the abovementioned segments.

By Product Type
Strip Lashes
Individual Flare Lashes
Individual Single Lashes
By Raw Material
Synthetic Hair
Human Hair
Animal Hair & Fur
By Distribution Channel
Supermarkets/Hypermarkets
Speciality Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
China
South Korea
India
Japan
Australia
Rest of Asia Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
United Arab Emirates
South Africa
Rest of Middle East & Africa
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False Eyelashes Market Size Summary

The false eyelashes market is experiencing significant growth, driven by the increasing demand for beauty enhancement products among consumers globally. This demand is fueled by the fashion industry's push for more customizable and unique beauty solutions, as well as the rising trend of do-it-yourself beauty applications. The ease of application and the ability to achieve professional-looking results without the need for expert assistance have further contributed to the popularity of false eyelashes. The market is also benefiting from collaborations between brands and fashion celebrities, as well as the influence of social media, which has become a powerful platform for promoting beauty products. The availability of pre-styled strip eyelashes in various designs for different occasions also supports the market's expansion.

The Asia-Pacific region leads the global false eyelashes market, driven by increased consumer spending on beauty products and the presence of prominent brands offering innovative and affordable solutions. The influence of social media, particularly through fashion bloggers and influencers, plays a crucial role in shaping consumer preferences and driving sales. The market is highly competitive, with companies focusing on regional growth through celebrity endorsements and strategic marketing efforts. The introduction of products like magnetic lashes has further enhanced the appeal of false eyelashes. As the market continues to evolve, manufacturers are adapting to changing consumer needs, ensuring a steady demand for false eyelashes across different demographics.

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False Eyelashes Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Strip Lashes

      2. 2.1.2 Individual Flare Lashes

      3. 2.1.3 Individual Single Lashes

    2. 2.2 By Raw Material

      1. 2.2.1 Synthetic Hair

      2. 2.2.2 Human Hair

      3. 2.2.3 Animal Hair & Fur

    3. 2.3 By Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Speciality Stores

      3. 2.3.3 Online Retail Stores

      4. 2.3.4 Other Distribution Channels

    4. 2.4 By Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

        4. 2.4.1.4 Rest of North America

      2. 2.4.2 Europe

        1. 2.4.2.1 United Kingdom

        2. 2.4.2.2 Germany

        3. 2.4.2.3 Spain

        4. 2.4.2.4 France

        5. 2.4.2.5 Italy

        6. 2.4.2.6 Russia

        7. 2.4.2.7 Rest of Europe

      3. 2.4.3 Asia Pacific

        1. 2.4.3.1 China

        2. 2.4.3.2 South Korea

        3. 2.4.3.3 India

        4. 2.4.3.4 Japan

        5. 2.4.3.5 Australia

        6. 2.4.3.6 Rest of Asia Pacific

      4. 2.4.4 South America

        1. 2.4.4.1 Brazil

        2. 2.4.4.2 Argentina

        3. 2.4.4.3 Rest of South America

      5. 2.4.5 Middle East & Africa

        1. 2.4.5.1 United Arab Emirates

        2. 2.4.5.2 South Africa

        3. 2.4.5.3 Rest of Middle East & Africa

False Eyelashes Market Size FAQs

The False Eyelashes Market is projected to register a CAGR of 6.70% during the forecast period (2024-2029)

Ardell Professional, Esquido, Huda Beauty, Gianni Lashes and Royal Korindah are the major companies operating in the False Eyelashes Market.

False Eyelashes Market Report Snapshots

False Eyelashes Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)