Market Trends of Electronic Medical Records Industry
This section covers the major market trends shaping the Electronic Medical Records Market according to our research experts:
The Cloud Based Segment is Expected to Witness Significant Growth Over the Forecast Period
The cloud-based segment is expected to witness significant growth over the forecast period due to the lower installation cost, easy maintenance, and accessibility. The increasing adoption of these platforms by pharmacies, hospitals, and other healthcare facilities is also driving the growth of this segment. Moreover, cloud-based software offers easy remote access to data, real-time data tracking guarantees proper disaster recovery, and business continuity solutions support quality patient care. Thus, the segment is expected to witness significant growth.
The cloud-based delivery model makes the software highly flexible in terms of scalability (pay-as-you-go storage usage). It simplifies and consolidates storage resources to reduce costs and improve workflow by eliminating the separation of clinical information. The onset of the pandemic has increased the usage of cloud-based medical records. For instance, in March 2022, Tata Elxsi launched Tengage, a cloud-based digital health platform, enabling hospitals and healthcare providers to offer a unified patient experience across all channels and deliver healthcare anytime, anywhere. Thus, increasing the adoption of this software is contributing to segmental growth.
Furthermore, the recent product launches and other strategies, such as mergers and acquisitions adopted by key market players, are also contributing to the growth of this segment. For instance, in March 2022, Salesforce expanded its offering for health and life sciences companies with innovations within Salesforce's Customer 360 for Health. This innovation included patient care coordination, virtual patient care, unified patient health assessment, a patient data platform, and a patient commerce portal.
Moreover, the R&D expenditure increase in healthcare information technology is leading to the development of EMR systems with a better mode of delivery, thereby contributing to the growth of this segment. For instance, NIH, 2022 reported that R&D expenditure in healthcare information increased by 1.2% in the year 2021, as compared to 2020. So, increasing R&D expenditure is driving the growth of this segment.
Thus, due to the advantages associated with the cloud-based mode of delivery, such as the lower installation cost, easy maintenance, accessibility, and increasing R&D expenditure, this segment is expected to witness significant growth over the forecast period.
North America is Expected to Witness Significant Growth Over the Forecast Period
The North American region comprises three countries, the United States, Canada, and Mexico. The major factors fueling the market growth in the country are:
- The growing usage of electronic medical records (EMRs) in healthcare settings.
- The increasing number of product launches.
- Rising technological advancements in the region.
The healthcare IT industry in North American countries is versatile and well-equipped due to the advanced adoption of information technology. For instance, in May 2022, the Orléans Health Hub brought together three hospitals and six community-based service providers to enhance care and service coordination in a highly accessible, bilingual system reflective of the local region. For a smooth, connected patient experience, the Hub consolidates various specialized and community healthcare services under one roof. Such collaborative approaches taken by Canadian organizations may contribute to the increasing number of people accessing health information online, propelling the growth of the market studied in the country.
Furthermore, several companies are implementing various strategies like collaborations, new product launches, mergers, and acquisitions to maintain and increase their market share. For instance, in November 2022, EvidenceCare partnered with Williamson Medical Center (WMC). The partnership with EvidenceCare will ensure that the doctors have easy access to the best clinical insight within the EHR. Thus, such alliances are fueling the growth of the studied market in the region.
Similarly, in October 2021, the University of New Mexico Health System developed the MyHealthUNM patient portal and a new personal health record application called mCharts, presenting patient information in an interactive and easy-to-use format. This development is allowing patients in the University of New Mexico Health System to access their medical information online, and they are responding well to these tools. Thus, such developments in the North American countries are driving the growth of the studied market over the forecast period.
Thus, due to the growing usage of electronic medical records (EMRs) in healthcare settings, the increasing number of product launches, and rising technological advancements, the studied market is expected to witness significant growth in the region over the forecast period.
