Efficacy Testing Market Size (2024 - 2029)

The efficacy testing market is projected to experience growth due to increased demand driven by the pharmaceutical sector's focus on product safety and effectiveness, particularly in the wake of the COVID-19 pandemic. The market's expansion is supported by the outsourcing of research and development activities to contract research organizations, which helps pharmaceutical companies reduce costs and financial risks. Additionally, the adoption of the quality by design approach enhances the efficacy testing process, contributing to market growth. Despite these positive trends, the high time investment required for testing procedures may pose a challenge to the market's expansion.

Market Size of Efficacy Testing Industry

Efficacy Testing Market Summary
Study Period 2021 - 2029
Market Size (2024) USD 308.39 Million
Market Size (2029) USD 410.36 Million
CAGR (2024 - 2029) 5.88 %
Fastest Growing Market Asia-Pacific
Largest Market North America

Major Players

Efficacy Testing Market Major Players

*Disclaimer: Major Players sorted in no particular order

Efficacy Testing Market Analysis

The Efficacy Testing Market size is estimated at USD 308.39 million in 2024, and is expected to reach USD 410.36 million by 2029, growing at a CAGR of 5.88% during the forecast period (2024-2029).

The onset of the COVID-19 pandemic garnered efficacy testing for pharmaceutical products such as vaccines, drugs, and other medical products. A large customer base has fueled the sales of disinfecting products to prevent the spread of COVID-19 in their households. Thus, several laboratories and companies conducted efficacy testing of products. According to an October 2022 ARIC article, alcohol-based hand sanitizers (ABHS) were considered the gold standard for hand disinfection, but the required pH, viscosity, and hydrogen peroxide content of ABHS are a few parameters that are related to the products' functionality and acceptability by the users. Therefore, paying attention to and exercising control over the product's efficacy and safety is necessary. This increased the efficacy of testing during the pandemic. Additionally, in current times, the production of pharmaceutical products has increased, with an increase in research and development (R&D) of COVID-19 vaccines and drugs. This creates demand for efficacy testing of pharmaceutical products, ultimately fueling the market growth.

The studied market growth can largely be attributed to the factors such as an increase in outsourcing of research and development by the pharmaceutical sector and increasing adoption of the quality by design (QbD) approach.

Outsourcing assists organizations in the pharmaceutical sector to reduce both their operational and manufacturing costs and thereby minimize financial risk. Thus, pharmaceutical companies are increasingly outsourcing R&D activities to private contract research organizations (CROs) as a strategy for conducting research and development activities. For instance, in September 2022, Emyria Limited, a clinical-stage biotechnology company collaborated with PsychoGenics, a neuroscience preclinical drug discovery and contract research organization (CRO). Under this collaboration, Emyria uses PsychoGenic's drug discovery platform, SmartCube, which is a next-generation automated testing platform. Such instances are expected to increase the demand for efficacy testing products, and hence, it is anticipated to contribute to market growth over the forecast period.

Additionally, the QbD approach is adopted because it improves the functionality of efficacy testing by allowing for a systematic approach to drug development intended to enhance the quality by using analytical and risk management. Thus, the implementation of the QbD approach during efficacy testing enhances the development capability, speed, and formulation design. In addition, according to an article published in December 2021 in the AAPS open-access journal, the QbD strategy is known to have various benefits for the development of pharmaceutical products, including improved product and process expertise, reliable manufacturing processes, and regulatory flexibility regarding adjustments throughout the commercial phase with a significant focus on safety and efficacy testing. Thus, the demand for efficacy testing is increasing.

Moreover, according to the IFPMA's 2021 report, the annual R&D spending by the biopharmaceutical industry is 7.3 times higher than that of the aerospace and defense industries, 6.5 times more than the chemicals industry, and 1.5 times more than the software and computer services industry. The same source above also mentioned that the biopharmaceutical industry spent USD 196,000 million in 2021 and it is expected to increase to USD 213,000 million by 2024 over research and development activities. With increasing R&D in the biopharmaceutical industry for pharmaceutical product development, the adoption of the QbD approach is increasing among market players. This is expected to garner market growth. However, the high investment of time in testing procedures is likely to be an obstacle to growth.

Efficacy Testing Industry Segmentation

Efficacy testing is a set of procedures in product research and development conducted to test the product's intended purpose and to support the claims displayed in the packaging. Efficacy studies allow us to objectively check or confirm the performance of a given product with specific products and scientific techniques. The Efficacy Testing Market is segmented by Service Type (Antimicrobial Efficacy Testing and Disinfectant Efficacy Testing) and Application (Pharmaceutical Products, Cosmetics and Personal Care Products, and Others) and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions, globally. The report offers the value (in USD million) for the above segments.

By Service Type
Antimicrobial Efficacy Testing
Disinfectant Efficacy Testing
By Application
Pharmaceutical Products
Cosmetics and Personal Care Products
Other Applications (Consumer Products &Medical Devices)
Geography
North America
United States
Canada
Mexico
Europe
Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle East and Africa
GCC
South Africa
Rest of Middle East and Africa
South America
Brazil
Argentina
Rest of South America
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Efficacy Testing Market Size Summary

The efficacy testing market is poised for significant growth, driven by the increased demand for testing pharmaceutical products, including vaccines and drugs, particularly in the wake of the COVID-19 pandemic. The surge in the production of pharmaceutical products and the rise in research and development activities have further fueled this demand. The market is also benefiting from the outsourcing of research and development by the pharmaceutical sector, as companies seek to reduce operational costs and financial risks by partnering with contract research organizations. The adoption of the Quality by Design (QbD) approach is enhancing the efficacy testing process, improving drug development capabilities, and ensuring regulatory compliance, which is expected to contribute to market expansion.

The cosmetics and personal care segment is anticipated to experience substantial growth, driven by the increasing consumer demand for efficacy testing to verify product claims and ensure safety. Regulatory standards, such as those implemented in China, are mandating efficacy evaluations, further propelling market growth. North America is expected to dominate the market, supported by high research and development expenditure, a robust pharmaceutical industry, and significant investments in contract development and manufacturing organizations. The presence of major service providers and the trend of outsourcing analytical testing in the region are key factors driving market growth. The market is moderately competitive, with major players expanding their portfolios through strategic alliances and technological acquisitions to maintain their market positions.

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Efficacy Testing Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 R&D Outsourcing by Pharmaceutical Companies

      2. 1.2.2 Increasing Adoption of QbD Approach

    3. 1.3 Market Restraints

      1. 1.3.1 High Investment of Time and Capital in the Testing Procedures

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Bargaining Power of Suppliers

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Threat of New Entrants

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size by Value - USD million)

    1. 2.1 By Service Type

      1. 2.1.1 Antimicrobial Efficacy Testing

      2. 2.1.2 Disinfectant Efficacy Testing

    2. 2.2 By Application

      1. 2.2.1 Pharmaceutical Products

      2. 2.2.2 Cosmetics and Personal Care Products

      3. 2.2.3 Other Applications (Consumer Products &Medical Devices)

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

      2. 2.3.2 Europe

        1. 2.3.2.1 Germany

        2. 2.3.2.2 United Kingdom

        3. 2.3.2.3 France

        4. 2.3.2.4 Italy

        5. 2.3.2.5 Spain

        6. 2.3.2.6 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Australia

        5. 2.3.3.5 South Korea

        6. 2.3.3.6 Rest of Asia-Pacific

      4. 2.3.4 Middle East and Africa

        1. 2.3.4.1 GCC

        2. 2.3.4.2 South Africa

        3. 2.3.4.3 Rest of Middle East and Africa

      5. 2.3.5 South America

        1. 2.3.5.1 Brazil

        2. 2.3.5.2 Argentina

        3. 2.3.5.3 Rest of South America

Efficacy Testing Market Size FAQs

The Efficacy Testing Market size is expected to reach USD 308.39 million in 2024 and grow at a CAGR of 5.88% to reach USD 410.36 million by 2029.

In 2024, the Efficacy Testing Market size is expected to reach USD 308.39 million.

Efficacy Testing Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)