Market Share of Electronic Cigarette Industry
The electronic cigarette market is highly competitive due to the presence of several local, domestic, and international players. Therefore, the rivalry among the competitors is intense. Product innovation and development are the most adopted strategies by players operating in the market. With the increasing number of health-conscious consumers worldwide, major players are adopting several strategies to draw consumers' attention by introducing products with new technological advancements. Increasing firm concentration ratio and advertising expenses by companies are also strengthening the competition. Key players in the market include British American Tobacco PLC, JUUL Labs Inc., Imperial Brands PLC, Philip Morris International Inc., and Japan Tobacco Inc.
Electronic Cigarette Market Leaders
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Imperial Brands PLC
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JUUL Labs Inc.
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British American Tobacco Inc.
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Philip Morris International Inc.
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Japan Tobacco Inc.
*Disclaimer: Major Players sorted in no particular order
