Digital Signage Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 25.52 Billion |
| Market Size (2029) | USD 38.20 Billion |
| CAGR (2024 - 2029) | 8.40 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Digital Signage Market Analysis
The Digital Signage Market size is estimated at USD 25.52 billion in 2024, and is expected to reach USD 38.20 billion by 2029, growing at a CAGR of 8.40% during the forecast period (2024-2029).
The impact of COVID-19 was different across the various regions. Rising customer demand for clear and comprehensive product information drives the adoption of digitized signs. Moreover, the market is expected to grow due to the increasing usage of advanced technologies, such as single or multi-touch and gesture-based displays. These gadgets necessitate supervision and computerized information management, which can be accessed via signage from a remote place.
- The growth in transport networks, public infrastructure, and new commercial buildings, particularly in developing economies, creates more opportunities in this market. Digital signage is being used in and on all modes of public transportation to attract the attention of on-the-go viewers, providing real-time location and context awareness related to traveler information and advertising. Moreover, it is fast becoming a standard in many educational facilities, with schools and corporate campuses facilitating digital signage systems.
- For instance, in April 2022, Visix Inc. expanded its portfolio of higher education projects by announcing that Wichita State University had chosen an AxisTV Signage Suite digital signage system for its Metroplex convention center. The entire solution included a cloud-hosted CMS, three nano digital signage players, and ten Electronic Paper Room (E-Paper) Signs, which dynamically display events and meetings as they happen.
- Digital signage systems eliminate frequent compatibility and interoperability issues between media players and displays. Furthermore, digital signage boards are being extensively used as arrival and departure boards in airports, known as Flight Information Display Systems (FIDS). For instance, in October 2022, Mvix, a significant enterprise digital signage solutions provider, added a new passenger information signage solution for airport displays to its Flight Information Displays (FIDS) Module. The new suite displays flight data for airline counters, gate displays, terminal screens, baggage claim directories, and carousel displays for airports and local hotel properties, powered by real-time flight data services.
- Furthermore, rising customer demand for clear and comprehensive product information drives the adoption of digitized signs. There is also a rise in demand for digitized technology in education. In March 2022, ViewSonic Corp., a global visual solutions provider, showcased its myViewBoard Sens, an educational technology, at the BETT show. This technology is embedded with AI technology that increases student engagement and facilitates wellness in the classroom.
- Along with all these factors, enhancing brand awareness and perception among global leaders is expected to drive the market's growth. However, digital signage boards require high electricity, indirectly affecting maintenance costs. This could hinder the development of the market.
- Furthermore, the fall in export shipments and slow domestic demand for digital signage and display products compared to pre-COVID-19 levels has negatively impacted and slightly stagnated the need for digital signage in the short term. However, in places like hospitals and restaurants, digital signage is used for digital ordering, drive-ins, digital payments, and digital screens displaying social guidelines.
Digital Signage Market Trends
This section covers the major market trends shaping the Digital Signage Market according to our research experts:
OLED Display is Expected to Experience Healthy Growth
- OLED is the only technology that overcomes the limitations of conventional displays, as it offers enhanced reality combined with a dynamic form. OLED provides superior light and color expression based on self-emitting light sources. Its flexibility and transparency are the results of developing innovative OLED materials.
- For instance, in April 2022, LG Business Solutions launched and installed a video "Wave Wall" with multiple curved OLED displays to form a high-definition surface at the AVI-SPL office in Dallas. The video wall features a 65-inch LG interactive digital signage board that provides wayfinding information.
- As OLED displays lack the backlight, they function exceptionally well in contrast (essentially offering an 'infinite' contrast ratio). OLED displays feature an accurate black background, something LCDs can not match. The application of OLED in digital signage for indoor branding and experiential media is increasing rapidly, driven by energy-efficient, lightweight, and superior media presentation. Furthermore, LG Business Solutions recently launched 55EW5TF, a vivid, transparent OLED display with cutting-edge touchscreen technology. This display uses projected capacitive (P-Cap) film technology for a highly responsive, accurate touch experience that simultaneously supports up to 10 touch points. Further, the OLED technology enables the display to achieve transparency of 33% even with the P-Cap touch film. It has a slimmer structure without needing a backlight unit or liquid crystal layer.
- For instance, in April 2022, Motorola Moto G52 was launched in India as the company's latest smartphone. The Motorola Moto G52 has an OLED display that supports a 90Hz refresh rate. Furthermore, in August 2022, LG intends to launch a 20-inch OLED panel at the end of this year, which would be its shortest OLED screen yet. Such developments may further drive market growth.
- Furthermore, transparent OLED (T-OLED) is a self-lighting OLED technology that creates four times more transparent screens. It maintains the infinite contrast and perfect colors of OLED technology for a stunning image overlay. T-OLED offers 38% transparency, whereas the highest clarity that has been achieved with LCD is 10%. When viewed head-on, objects behind the screen integrate with the content, and the front-facing UV protection makes the display ideal for store windows that catch the attention of passers-by.
Asia Pacific is Expected to Hold the Largest Market Share
- North America dominates the global signage market over the forecasted duration, owing to the existence of significant vendors in the US region and also due to early adoption and advancement in technology. Furthermore, the advances in display technology are also likely to drive the market.
- Further, digital signage is taking over printed signage owing to security and cost profits. It allows visualization of safety procedures, a vital component in developing smart hotels and related industries, and it is anticipated to augment market demand during the forecast period. For instance, in Mar 2022, Xpodigital, Orlando, United States, the full-service convention internet and display technology partner for hospitality and events professionals, moved vital management positions to Las Vegas as the first step in becoming the city's first choice for fully-managed conference internet and digital signage solutions.
- Further, digital signage in hotels makes the delivery of the messaging much more interactive with the help of visually appealing ads that modernizes hotel lobbies, restaurants, and hallways and contributes to an upscale ambiance. Furthermore, the interactive wayfinding maps feature of digital signage help to enhance the guest experience by providing a self-service source of information. In March 2022, PPDS, a supplier of Philips TVs and digital signage products, announced that it is bringing the Apple TV app to its Philips MediaSuiteHospitality TVs in hotels.
- Large stadiums are often rented out for other events during the off-season, such as concerts, conferences, or promotional events, sponsored by big businesses. A stadium with engaging digital video displays supports these functions and makes the venue more valuable to sponsors, which may further drive market growth.
- Moreover, in March 2022. Quantela Inc. and leading boutique outdoor advertising company Liquid Outdoor jointly announced a new partnership to create a complete digital signage solution to expand Liquid's lifestyle network. Quantela will supply total program management and the technology platform to monitor and manage data captured across the US lifestyle portfolio. Through outcomes and with support from crucial investor Digital Alpha, Quantela will additionally provide the initial USD 15 million capital required for the project and further expansion opportunities.
- Furthermore, the software providers are also engaged in providing a standard for customized solutions compatible with multiple operating systems to new entrants in the industry. There is an increased focus on cloud-based design solutions owing to the increasing demand for customized solutions. In February 2022, Samsung unveiled the Infinity Screen, a brand new, center-hung video board at Sofi Stadium in Los Angeles, California. This is the giant video board ever created for sports. The infinity board incorporates a display on dual sides with a one-of-a-kind design. Each LED panel can be uniquely or congruently programmed with statistics and live and animated content.
Digital Signage Industry Overview
The Digital Signage Market is relatively fragmented, with major global players, like NEC Display Solutions Ltd, Samsung Electronics Co. Ltd, Panasonic Corporation, and Sony Corporation, covering the hardware end of the spectrum. At the same time, there happen to be several medium and smaller players who provide software for digital signage. Moreover, many players are entering the market, offering unique product applications as niche players in the industry.
In March 2022, Planar launched two new LED video wall display families designed to serve the needs of fast-paced events and high-ambient light environments; the Planar Luminate Pro Series and Planar Venue Pro Series. The new families feature mechanical elements that accelerate set-up and takedown for temporary and mobile events but also feature complete front installation and serviceability, opening the door to more permanent wall-mounted applications.
In February 2022, NanoLumens, an American private corporation that designs and manufactures LED displays, released a transparent LED mesh product series called CLRVU. This display was installed for TK Elevators' headquarters and test facility at The Battery Atlanta. This display can be used indoors or outdoors to blend into the architecture of the building seamlessly, and it enables the user to customize the display's resolution, power consumption, and transparency.
Digital Signage Market Leaders
Samsung Electronics Co. Ltd
Panasonic Corporation
Sony Corporation
NEC Corporation
LG Electronics Inc.
*Disclaimer: Major Players sorted in no particular order
Digital Signage Market News
- April 2022: Daktronics, a producer of LED video displays, partnered with AV integrator Control Point Technology to outfit nine current and soon-to-be-installed Barstool Sportsbook branded locations with LED video displays and ticker displays.
- April 2022: Samsung launched displays for business applications at Integrated Systems Europe (ISE), 2022, in Barcelona. The new products include The Wall, UHD 4K Signage, and Flip Pro.
- February 2022: BurgerFi International Inc., owner of one of the nation's fastest-growing premium fast-casual and casual dining concepts, BurgerFi, and the high quality, casual dining brand Anthony's Coal Fired Pizza & Wings, had chosen Hughes Network Systems LLC (HUGHES), a US-based company, an innovator in multi-transport technologies and networks to upgrade, optimize, and manage the network infrastructure and digital signage. The move will support BurgerFi's aim to provide the finest restaurant guest experience possible while allowing the company to continue its ambitious expansion up the Eastern Seaboard.
- January 2022, Mvix, a digital signage solution supplier, released Mvix CMS, a cloud-based program focusing on device health monitoring and system security. The CMS interface enables a more efficient workflow and fewer stages in creating and scheduling content. The software is hosted on the Amazon AWS cloud for scalability and reliability. The latest edition required 14,000 development hours and a four-month beta test phase. It provides scheduling and device control, over 1,000 professional design templates, and 150 content app themes.
Digital Signage Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Threat of New Entrants
4.2.2 Bargaining Power of Buyers
4.2.3 Bargaining Power of Suppliers
4.2.4 Threat of Substitutes
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
4.4 Assessment of Impact of COVID-19 on the Industry
4.5 Market Drivers
4.5.1 Convergence of Digital Signage with Cross-platform Media Tool
4.5.2 Evolution of Turnkey Solutions
4.5.3 Diminishing Cost of Infrastructure Leading to Higher Penetration
4.6 Market Restraints
4.6.1 Poor Integration with Complex Business Requirements
5. MARKET SEGMENTATION
5.1 Type
5.1.1 Video Wall
5.1.2 Video Screen
5.1.3 Kiosk
5.1.4 Transparent LCD Screen
5.1.5 Digital Poster
5.1.6 Other Types
5.2 Component
5.2.1 Hardware
5.2.1.1 LCD/LED Display
5.2.1.2 OLED Display
5.2.1.3 Media Players
5.2.1.4 Projector/Projection Screens
5.2.1.5 Other Hardware
5.2.2 Software
5.2.3 Services
5.3 Size
5.3.1 Below 32'
5.3.2 32' - 52'
5.3.3 Above 52'
5.4 Location
5.4.1 In-store
5.4.2 Outdoor
5.5 Application
5.5.1 Retail
5.5.2 Transportation
5.5.3 Hospitality
5.5.4 Corporate
5.5.5 Education
5.5.6 Government
5.5.7 Other Applications
5.6 Geography
5.6.1 North America
5.6.2 Asia Pacific
5.6.3 Europe
5.6.4 Latin America
5.6.5 Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles*
6.1.1 NEC Display Solutions Ltd.
6.1.2 LG Display Co. Ltd.
6.1.3 Samsung Electronics Co. Ltd.
6.1.4 Panasonic Corporation
6.1.5 Sony Corporation
6.1.6 Stratacache
6.1.7 Planar Systems Inc.
6.1.8 Hitachi Ltd.
6.1.9 Barco NV
6.1.10 Goodview
6.1.11 Cisco Systems Inc.
7. INVESTMENT ANALYSIS
8. FUTURE OF THE MARKET
Digital Signage Industry Segmentation
Digital signage happens to be a sub-segment of signage. Technologies like LCD, LED, and projection are used in digital signage to display digital content such as images, video, streaming media, and information. Digital billboards are used in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, corporate buildings, etc., for wayfinding, exhibitions, marketing, and outdoor advertising.
The Digital Signage Market is Segmented by Type, such as Video Wall, Video Screen, Kiosk, Transparent LCD Screen, Digital Poster with different Components such as Hardware (LCD/LED Display, OLED Display, Media Players, Projector/Projection Screens), Software and Services including Size such as Below 32', 32' to 52', Above 52' in In-store and Outdoor Locations. The report's scope also includes various applications such as Retail, Transportation, Hospitality, Corporate, Education, and Government, among multiple geographies. The market sizes and forecasts are provided in terms of value (USD million) for all the above segments. The impact of COVID-19 on the market and impacted segments are also covered under the scope of the study. Further, the disruption of the factors affecting the market's expansion in the near future has been covered in the study regarding drivers and restraints.
| Type | |
| Video Wall | |
| Video Screen | |
| Kiosk | |
| Transparent LCD Screen | |
| Digital Poster | |
| Other Types |
| Component | |||||||
| |||||||
| Software | |||||||
| Services |
| Size | |
| Below 32' | |
| 32' - 52' | |
| Above 52' |
| Location | |
| In-store | |
| Outdoor |
| Application | |
| Retail | |
| Transportation | |
| Hospitality | |
| Corporate | |
| Education | |
| Government | |
| Other Applications |
| Geography | |
| North America | |
| Asia Pacific | |
| Europe | |
| Latin America | |
| Middle East and Africa |
Digital Signage Market Research FAQs
How big is the Digital Signage Market?
The Digital Signage Market size is expected to reach USD 25.52 billion in 2024 and grow at a CAGR of 8.40% to reach USD 38.20 billion by 2029.
What is the current Digital Signage Market size?
In 2024, the Digital Signage Market size is expected to reach USD 25.52 billion.
Who are the key players in Digital Signage Market?
Samsung Electronics Co. Ltd, Panasonic Corporation, Sony Corporation, NEC Corporation and LG Electronics Inc. are the major companies operating in the Digital Signage Market.
Which is the fastest growing region in Digital Signage Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Digital Signage Market?
In 2024, the North America accounts for the largest market share in Digital Signage Market.
What years does this Digital Signage Market cover, and what was the market size in 2023?
In 2023, the Digital Signage Market size was estimated at USD 23.54 billion. The report covers the Digital Signage Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Digital Signage Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the emerging technologies impacting the Digital Signage Industry?
The emerging technologies impacting the Digital Signage Industry are a) Interactive displays b) Integration with AI and facial recognition c) Potential for personalized advertising
Digital Signage Industry Report
The digital signage market is witnessing remarkable growth, fueled by the escalating demand for digitized advertising of products and services. This surge in digital signage market size is propelled by the necessity for captivating promotional methods and the advancements in display technologies, including 4K and 8K resolutions. Innovations such as OLED and interactive solutions are enhancing customer engagement across sectors like retail and hospitality, further driving the digital signage market growth. The integration of personalized and real-time content management systems is transforming advertisement displays and information dissemination, ensuring the market's expansion. According to Mordor Intelligenceā¢ Industry Reports, the digital signage market's growth rate and revenue are on an upward trajectory, supported by a comprehensive market forecast outlook and historical analysis. For a deeper insight into this booming market, a free report PDF download is available, offering a sample of the industry analysis and highlighting the market's potential for sustained growth in the years to come.
