Market Trends of Global Dessert Mixes Industry
This section covers the major market trends shaping the Dessert Mixes Market according to our research experts:
Inclination Towards Free-from Dessert Mixes
Consumers have been urged to embrace a clean lifestyle and healthy dietary habits as a result there is a higher prominence of food products with the label "free from." Since many individuals believe that wheat and gluten are unhealthy for them, this factor is driving sales of gluten-free cake mix in the world. Nowadays, "free from" desserts, have also become a lifestyle choice among youngsters as many people who are concerned about their health but do not have celiac disease, gluten sensitivity, or gluten intolerance are making a conscious effort to limit their intake of foods that contain gluten. Additionally, the market is further driven by the factors, such as increased customer health awareness and the stringent regulations set by food regulatory bodies, resulting in increased consumption of healthy food products. For instance, the Food Safety and Standards Authority of India (FSSAI) issued new labeling standards for gluten-free claims on products in June 2019. Thus, when a gluten-free product is produced the manufacturer has to disclose on the label as "Processed in a facility that also produces gluten-containing products". Furthermore, favorable regulations from food safety authorities are anticipated to create more opportunities for industry leaders to boost productivity. For instance, in August 2021, The company GoodSam Foods announced the release of a line of gluten-free baking mixes made with organic cocoa powder imported from Colombia, allulose, and almond flour. The products include Fudgy Brownie Baking Mix, Chocolate Cake Baking Mix, and Cacao Pancake Mix. Hence, the market will experience tremendous sales growth during the projected period as a result of the demand for gluten-free dessert mixes that will result from the adoption of this food standard.
Asia-Pacific Holds Largest Share in the Dessert Mix Market
The dessert mixes market in Asia-Pacific is experiencing rapid expansion due to various factors like convenience food preference, organic dessert mixes, and high demand for flavored cake mixes among desserts. Further, the availability of numerous flavored ice cream mixes, which consumers are ready to pay a premium price for, is another important development that is boosting sales of dessert mixes. Additionally, consumers are looking for goods that directly address their needs, wants, preferred tastes, and combo preferences. Customers can create their own ice cream experiences by ordering certain flavors of ready-to-prepare ice cream mixes from e-commerce stores, then adding things to them, rather than visiting to the grocery store, cafes, or ice cream parlors. However, various companies are focusing on introducing flavored ice cream mixes, which cater to the further needs of the consumers. For instance, in April 2021, An Indian food company called Chozen Foods has introduced five different flavours which includes Vanilla, chocolate, strawberry, butterscotch, and mango flavored cold water ice cream mixtures that can be made in just five minutes.
