Market Size of Dairy Whiteners Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 5.50 % |
| Fastest Growing Market | Europe |
| Largest Market | Asia Pacific |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Dairy Whiteners Market Analysis
The global dairy whiteners market is expected to register a CAGR of 5.5% during the forecast period, 2022-27.
The COVID-19 impact remained favorable for the market. Lack of access, distorted supply chain, and demand for shelf-stabilized food products led consumers to opt for value-added substitutes to traditional foods. As a result, dairy whiteners surfaced as a practical alternative to milk further cornering a significant share of traditional consumers while leveraging convenience. The demand for dairy surged eventually in the post-pandemic era as the consumption of beverages like tea and coffee increased. Moreover, the pandemic also gave the manufacturers to convert surplus milk into value-added products like milk powder, cheese, butter, etc.
The market is mainly driven by the increasing consumption of dairy ingredients, which have excellent whitening ability and come with an added certain quantity of sugar to be readily used for tea or coffee. Besides whitening, dairy whiteners also add mouthfeel and flavor to the beverage they are added to, thereby improving the overall taste of the product.
Dairy whiteners are widely used as a substitute for fluid milk, milk powder, or cream in beverages such as coffee, tea, cocoa, etc. Also, dairy whiteners offer various benefits over regular milk, such as convenience, portability, and others, which in turn, boost the market growth.
Dairy Whiteners Industry Segmentation
The global dairy whitener is segmented by distribution channel into supermarket/hypermarkets, convenience stores, online retail stores, and other distribution channels. Also, the study provides an analysis of the dairy whitener market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The report offers market size and forecasts in value (USD million) for the above segments.
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| Convenience Stores | |
| Online Retail Stores | |
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Dairy Whiteners Market Size Summary
The dairy whiteners market is experiencing robust growth, driven by the increasing demand for convenient and value-added substitutes for traditional dairy products. The COVID-19 pandemic played a significant role in this growth, as consumers sought shelf-stabilized food products due to disrupted supply chains and limited access to fresh goods. This shift led to a surge in the consumption of dairy whiteners, which offer practical alternatives to fluid milk, milk powder, or cream, particularly in beverages like coffee and tea. The ability of dairy whiteners to enhance the flavor and mouthfeel of these beverages, combined with their convenience and long shelf life, has made them a popular choice among consumers, especially in the post-pandemic era.
Regionally, the Asia-Pacific holds the largest share of the global dairy whiteners market, with countries like China, India, and Japan leading due to high milk consumption and rapid urbanization. Favorable government initiatives further bolster market growth in this region. Meanwhile, Europe and North America are also expected to capture significant market shares, supported by the presence of major market players and rising consumption of tea and coffee. The market is characterized by consolidation, with a few large players dominating and focusing on strategic mergers, acquisitions, and new product developments to enhance their market presence. Key players include Gujarat Cooperative Milk Marketing Federation Ltd, Nestlé SA, Britannia Industries Ltd, and Mother Dairy Fruit & Vegetable Private Limited, all of which are actively expanding their operations and product offerings to meet the growing demand.
Dairy Whiteners Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Distribution Channel
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2.1.1 Supermarket/Hypermarket
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2.1.2 Convenience Stores
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2.1.3 Online Retail Stores
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2.1.4 Other Distribution Channels
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2.2 Geography
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2.2.1 North America
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2.2.1.1 United States
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2.2.1.2 Canada
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2.2.1.3 Mexico
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2.2.1.4 Rest of North America
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2.2.2 Europe
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2.2.2.1 United Kingdom
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2.2.2.2 Germany
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2.2.2.3 France
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2.2.2.4 Russia
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2.2.2.5 Italy
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2.2.2.6 Spain
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2.2.2.7 Rest of Europe
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2.2.3 Asia-Pacific
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2.2.3.1 India
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2.2.3.2 China
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2.2.3.3 Japan
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2.2.3.4 Australia
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2.2.3.5 Rest of Asia-Pacific
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2.2.4 South America
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2.2.4.1 Brazil
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2.2.4.2 Argentina
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2.2.4.3 Rest of South America
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2.2.5 Middle-East and Africa
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2.2.5.1 South Africa
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2.2.5.2 Saudi Arabia
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2.2.5.3 Rest of Middle-East and Africa
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Dairy Whiteners Market Size FAQs
What is the current Dairy Whiteners Market size?
The Dairy Whiteners Market is projected to register a CAGR of 5.5% during the forecast period (2024-2029)
Who are the key players in Dairy Whiteners Market?
Gujarat Cooperative Milk Marketing Federation Ltd., Nestlé SA, Britannia Industries Ltd., Mother Dairy Fruit & Vegetable Private Limited and Nutshell (Poldermill) are the major companies operating in the Dairy Whiteners Market.
