Market Share of Cosmetic Products Industry
The cosmetics products market studied is highly competitive, with many regional small- to medium-scale players and key global players such as L'oreal SA, Estée Lauder Inc., LVMH Moët Hennessy Louis Vuitton, etc. Key players differentiate their offerings and compete on different factors, including product offerings, ingredients, packaging, price, functionality, and marketing activities, to gain a competitive advantage. Companies are increasing their investments in R&D and marketing, and they are expanding their distribution channels to maintain their position in the market. Moreover, companies are following strategies that include providing products through e-commerce (own website and third parties) websites to facilitate a larger targeted audience.
Cosmetic Products Market Leaders
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The Estée Lauder Companies Inc.
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L'Oréal S.A.
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Shiseido Company, Limited
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LVMH Moët Hennessy Louis Vuitton
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Revlon, Inc.
*Disclaimer: Major Players sorted in no particular order
