Market Trends of Beauty Drinks Industry
Growing Female Population and Increasing Consumer Awareness of Collagen-infused Nutri-cosmetics
With the growing female population globally, there is a significant increase in awareness of beauty drinks, which help in anti-aging, making the skin more radiant, and minimizing the appearance of acne, scars, and pigmentation. Acne is the most common problem, especially in women. For instance, according to NHS, about 95% of people aged 11- 30 are affected by acne to some extent. Acne is most common in girls from the ages of 14 to 17. Owing to increasing awareness of beauty drinks that deliver healthy aging benefits with an emphasis on skin, hair, and nail beauty, there has been a growing demand for beauty drinks such as collagen-based drinks. This trend is due to the increased consumer awareness of the benefits of collagen peptides and tripeptides infused in human nutrition, which has gained traction in the nutrition and cosmetic markets and is contributing to the growth of nutri-cosmetic solutions across the world. With consumers' growing desire to prevent premature aging and a growing preference for natural, safe, and effective beauty solutions, protein- and amino acid-derived nutri-cosmetics such as collagen drinks held a significant share in the nutri-cosmetics market. This trend has led key players in the nutraceutical market to expand their product portfolios to place themselves strongly in the beauty drinks market.
Constantly changing health trends and large amounts of easily available information on health and nutrition are blurring the lines of what products consumers use to maintain their health. For example, consumers who previously relied on traditional beauty products to maintain their appearance now look at vitamins and supplements to enhance their overall well-being.
North America May Become the Largest Market
Health is taking a backseat among the US population due to increasingly hectic work-life schedules. According to the American Academy of Dermatologists Association,84.5 million Americans - one in four - were impacted by skin disease. Skin disease costs the US healthcare system USD 75 billion in medical, preventative, and prescription and non-prescription drug costs. Acne is the most common skin condition in the United States, affecting up to 50 million Americans annually, leading to a need for nutri-cosmetic products, like beauty drinks. The major companies in the region are more focused on targeting consumers who appear to be more concerned regarding health and aging. The sales of beauty drinks in North America, especially the United States, are expected to increase tremendously due to increasing incidences of skin problems, hair fall issues, and the fashion industry's influence. To capture this opportunity, the beauty drink companies dominating the region are working toward growing their number of brands and increasing assortments. The rising trend of beauty shots aimed to improve the external appearance of consumers is leading to increased demand for beauty shots.
