Market Size of Beauty Drinks Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 11.92 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Beauty Drinks Market Analysis
The global beauty drinks market is projected to register a CAGR of 11.92% during the upcoming five years.
The beauty drinks market was less impacted by the COVID-19 pandemic as more consumers stayed home, paying more attention to their health, including their beauty health. Staying at home also led consumers to shift their focus from makeup routines to nutricosmetics or toward low-maintenance and natural looks, which boosted the demand for beauty drinks during the COVID-19 pandemic. In addition, beauty drinks that were trending well before the pandemic have suddenly become more popular as more consumers seek out the latest information on what products can help in their beauty routine.
Among all the ingestible and topical combination products within the industry, beauty drinks are proving to be a highly palatable option in line with consumers growing preference for these products as well. The major reasons for the increased demand for beauty drinks include the increasing prevalence of lifestyle-related diseases and people consciously taking preventive healthcare measures. In addition, the market for beauty drinks is predominantly driven by consumers shifting toward preventive skincare as the aging population increases in developed countries. For instance, According to Cera Ve, 63 percent of millennial consumers in the United States took their skin care routine seriously, a slightly higher number compared to the 57 percent of Generation Z who claimed the same thing.
Beauty drinks have been witnessing robust demand, particularly from women, in order to eliminate the appearance of wrinkles and enhance beauty. Moreover, celebrities have been promoting the consumption of these drinks and their benefits, which is expected to drive market growth.
Beauty Drinks Industry Segmentation
Beauty drinks are a new concept among a growing trend of 'nutri-cosmetics,' which include foods, drinks, and supplements that provide beauty benefits from within.
The beauty drinks market is segmented by type (vitamins and minerals, collagen, carotenoids, and other types), distribution channel (grocery retailers, beauty specialty stores, drug stores and pharmacies, and other distribution channels), and geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.
| By Type | |
| Vitamins and Minerals | |
| Collagen | |
| Carotenoids | |
| Other Types |
| By Distribution Channel | |
| Grocery Retailers | |
| Beauty Specialty Stores | |
| Drug Stores and Pharmacies | |
| Other Distribution Channels |
| Geography | |||||||||
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Beauty Drinks Market Size Summary
The beauty drinks market is experiencing significant growth, driven by a shift in consumer preferences towards nutricosmetics and preventive skincare solutions. This trend has been further accelerated by the COVID-19 pandemic, which led consumers to focus more on health and beauty from home, reducing reliance on traditional makeup products. The increasing awareness of lifestyle-related diseases and the aging population in developed countries are key factors propelling the demand for beauty drinks. These products, particularly those infused with collagen peptides and tripeptides, are gaining popularity for their potential anti-aging benefits and ability to enhance skin, hair, and nail health. The market is predominantly driven by female consumers seeking solutions for wrinkles, acne, and other skin concerns, with celebrity endorsements further boosting their appeal.
In North America, the beauty drinks market is poised for substantial growth due to rising incidences of skin issues and the influence of the fashion industry. Companies are expanding their product portfolios and focusing on innovation to capture the growing demand for nutricosmetic solutions. Global players like SAPPE Public Company Limited, Shiseido Co. Ltd, and Nestle SA are adopting strategies such as new product launches and market expansions to strengthen their presence in the market. The introduction of innovative products, such as less sweet variants and eco-friendly packaging, highlights the industry's commitment to meeting evolving consumer preferences. As health trends continue to evolve, beauty drinks are becoming an integral part of consumers' wellness routines, blurring the lines between traditional beauty products and nutritional supplements.
Beauty Drinks Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Vitamins and Minerals
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2.1.2 Collagen
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2.1.3 Carotenoids
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2.1.4 Other Types
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2.2 By Distribution Channel
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2.2.1 Grocery Retailers
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2.2.2 Beauty Specialty Stores
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2.2.3 Drug Stores and Pharmacies
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2.2.4 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Germany
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2.3.2.2 United Kingdom
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2.3.2.3 France
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2.3.2.4 Russia
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2.3.2.5 Italy
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2.3.2.6 Spain
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 Australia
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2.3.3.2 China
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2.3.3.3 Japan
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2.3.3.4 South Korea
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East and Africa
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2.3.5.1 South Africa
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2.3.5.2 United Arab Emirates
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2.3.5.3 Rest of Middle East and Africa
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Beauty Drinks Market Size FAQs
What is the current Beauty Drinks Market size?
The Beauty Drinks Market is projected to register a CAGR of 11.92% during the forecast period (2024-2029)
Who are the key players in Beauty Drinks Market?
Shiseido Co. Ltd, Kinohimitsu, Sappe Public Company Limited, Nestle SA and Lacka Foods Limited are the major companies operating in the Beauty Drinks Market.
