Beauty and Personal Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Beauty and Personal Care Products Market is segmented by Product Type (Personal Care Products and Cosmetics/Make-up Products), Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Other Distribution Channel), Category (Mass Products and Premium Products), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Market Snapshot

Global Beauty And Personal Care Products Market Industry Overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 4.35 %
Global Beauty And Personal Care Products Market Industry Major Players

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Market Overview

The beauty and personal care products market was valued at USD 434.85 billion in 2020, and it is projected to register a CAGR of 4.35% during the forecast period, 2021-2026.​

A major issue faced by the manufacturers during the COVID-19 situation was the disrupted supply chains, especially for cosmetics, for during the lockdown, countries closed their borders or raised trade barriers. As a result, manufacturers and exporters were facing high competition to export their goods. Furthermore, the on-premise sales through supermarkets and convenience stores witnessed a decline due to the subsequent lockdowns and the closure of retail stores, as individuals have been practicing social distancing measures and avoiding gatherings and outings. However, the sales through online retail channels majorly supported the market penetration.

The improving quality of life, the positive effects of beauty and personal care on self-esteem and social interaction, and the gradual consumer shift toward premium and luxury cosmetic brands are a few factors that are likely to propel the market growth during the forecast period.

The increasing dental problems among children and adults due to poor eating habits and the rise in the popularity of herbal oral care products drive the oral care products market globally. Moreover, the rising premiumization and the consumers’ need for more targeted solutions are accelerating the market's growth. The rise in oral health-consciousness helped vendors introduce oral hygiene product categories, such as teeth-whitening products.

With the growing demand for organic ingredients, consumers across the world are inclined toward organic personal care products, which is expected to drive market growth during the study period. Furthermore, the rising awareness about the harmful effects of chemicals and synthetic products is another factor augmenting the growth of the market. Most of the consumers tend to buy products with natural or organic labeling, which is driving the market growth.

Scope of the Report

Beauty and personal care is an art field that addresses the looks and health of someone's hair, nails, and skin. The market studied is segmented by type, category, and distribution channel. By type, the market studied is segmented into personal care products and cosmetic and make-up products. The personal care products segment is further segmented into hair care products, skincare products, bath and shower products, oral care products, men's grooming products, and deodorants and antiperspirants. The cosmetics/make-up products​ segment is further segmented into facial cosmetic, eye cosmetic products, and lip and nail make-up products​. By category, the market studied is segmented into premium and mass products. By distribution channel, the market studied is segmented into specialist retailers, hypermarkets/supermarkets, online retail channels, convenience stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).

By Product Type
Personal Care Products
Hair Care Products
Shampoo
Conditioners
Hair Oil
Hair Styling and Coloring Products
Other Hair Care Products
Skin Care Products
Facial Care Products
Body Care Products
Lip Care Products
Bath and Shower
Shower Gels
Soaps
Bath Salts
Other Bath and Shower Products
Oral Care
Toothbrushes and Replacements
Toothpaste
Mouthwashes and Rinses
Other Oral Care Products
Men's Grooming Products
Deodorants and Antiperspirants
Cosmetics/Make-up Products
Facial Cosmetics
Eye Cosmetic Products
Lip and Nail Make-up Products
By Distribution Channel
Specialist Retail Stores
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels
Other Distribution Channels
By Category
Mass
Premium
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa

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Key Market Trends

Deterring Oral Health Among the Population Globally

The rapidly changing lifestyles and improper diets, including sugar-rich diets and the increased consumption of alcohol and tobacco, have made oral health one of the major public health problems in almost every part of the world. According to the World Health Organization, oral diseases pose a major issue for many countries and affect people throughout their lifetime, causing pain, discomfort, disfigurement, and even death. The Global Burden of Disease Study 2017 estimated that oral diseases affect close to 3.5 billion people worldwide, with caries of permanent teeth being the most common condition. Moreover, with the increased expenditure on oral healthcare, consumers across the world started taking preventive measures, which increased the demand for effective oral care products. For instance, according to the US National Library of Medicine’s National Institutes of Health, the spending for dental care increased from approximately USD 2 billion in 1960 to USD 117.5 billion in 2015. Thus, consumers across the world pay immense attention to maintaining their oral health, which led to an increase in the demand for oral care products worldwide. Some of the factors that influence the choice from the customers’ point of view are the perceived performance, brand awareness, product attributes, the credibility of the company, and availability of product information.

Global Beauty And Personal Care Products Market Industry Key Trends

Asia-Pacific Emerges as the Fastest Growing Region

In the Asia-Pacific region, countries, like China, India, and Vietnam present considerable growth opportunities for the market players, primarily due to the growing millennial population. Amid the growing prevalence of hair thinning, loss of volume, dryness, and several other hair-related concerns among consumers, hair care products are emerging as the most affluent and cost-effective way. Unilever retained its market leadership in India, aided by the strong performance of its flagship brands, such as Dove and Sunsilk, while Patanjali Ayurved recorded the fastest growth rate in terms of sales in 2019.

Furthermore, high awareness regarding cosmetics products, such as facial makeup and hairstyling and coloring products, is expected to drive the market’s growth in the near future. The demand for multifunctional products drives innovation, as price-conscious consumers opt for products that provide hydration and skin protection. Companies are constantly advertising cosmetics that provide medicinal benefits, especially on social networking sites, such as Facebook, Twitter, YouTube, and Instagram, where beauty bloggers are very popular. Some of the major key players in the beauty and personal care products market in Asia- Pacific are Avon Products, Inc., Beiersdorf AG, L'Oreal Group, Procter & Gamble, The Estée Lauder Companies Inc., and Unilever, among others.

Global Beauty And Personal Care Products Market Industry Growth Rate

Competitive Landscape

The global beauty and personal care market is highly competitive, with a strong presence of regional and global players in the market, where demand is mostly driven by more adaptation toward skincare routines and consumer awareness about brand know-hows. The most active companies in the market include key players, like Procter & Gamble, Unilever, L'Oréal SA, Beiersdorf AG, and The Estée Lauder Inc. L'Oréal SA is one of the most active companies, with numerous brand offerings and a broad range of beauty and skincare products across the region.

The company has spent considerably on improving quality and product innovation in terms of ingredients, functionality, and packaging. The key players are embarking on merger and acquisition and product innovation as their key strategies to achieve consolidation and optimize offerings. Moreover, these players merge with local players to gain dominance in the local markets. The acquisition is expected to give Unilever a leading position in oral care within the French pharmacy channel and strong positions in Spain.

Recent Developments

  • In May 2020, with stores closed, M·A·C Cosmetics expanded AR (Augmented Reality) try-on for its e-commerce website. Its AR try-on tool comes at a time when shopping habits and the retail environment continue to change post-COVID-19 shutdowns. The company is hoping that its AR-play will be used as an omnichannel tool moving forward. The tool is available for lip and eye products, and the company is expanding the feature to its other range of products.
  • In July 2019, Procter & Gamble Co. launched a new line of hair care products under the brand “My Black Beautiful” in Europe. The products include its hydrating sulfate-free shampoo, fortifying conditioner, and Tangle Slayer conditioning creams (two variants).
  • In April 2019, Unilever acquired the Fluocaril and Parogencyl oral care brands from Procter & Gamble. Fluocaril and Parogencyl are well-known therapeutics brands sold in pharmacies, primarily in France and Spain.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Personal Care Products

        1. 5.1.1.1 Hair Care Products

          1. 5.1.1.1.1 Shampoo

          2. 5.1.1.1.2 Conditioners

          3. 5.1.1.1.3 Hair Oil

          4. 5.1.1.1.4 Hair Styling and Coloring Products

          5. 5.1.1.1.5 Other Hair Care Products

        2. 5.1.1.2 Skin Care Products

          1. 5.1.1.2.1 Facial Care Products

          2. 5.1.1.2.2 Body Care Products

          3. 5.1.1.2.3 Lip Care Products

        3. 5.1.1.3 Bath and Shower

          1. 5.1.1.3.1 Shower Gels

          2. 5.1.1.3.2 Soaps

          3. 5.1.1.3.3 Bath Salts

          4. 5.1.1.3.4 Other Bath and Shower Products

        4. 5.1.1.4 Oral Care

          1. 5.1.1.4.1 Toothbrushes and Replacements

          2. 5.1.1.4.2 Toothpaste

          3. 5.1.1.4.3 Mouthwashes and Rinses

          4. 5.1.1.4.4 Other Oral Care Products

        5. 5.1.1.5 Men's Grooming Products

        6. 5.1.1.6 Deodorants and Antiperspirants

      2. 5.1.2 Cosmetics/Make-up Products

        1. 5.1.2.1 Facial Cosmetics

        2. 5.1.2.2 Eye Cosmetic Products

        3. 5.1.2.3 Lip and Nail Make-up Products

    2. 5.2 By Distribution Channel

      1. 5.2.1 Specialist Retail Stores

      2. 5.2.2 Supermarkets/Hypermarkets

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Pharmacies/Drug Stores

      5. 5.2.5 Online Retail Channels

      6. 5.2.6 Other Distribution Channels

    3. 5.3 By Category

      1. 5.3.1 Mass

      2. 5.3.2 Premium

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 United Kingdom

        2. 5.4.2.2 Germany

        3. 5.4.2.3 France

        4. 5.4.2.4 Russia

        5. 5.4.2.5 Italy

        6. 5.4.2.6 Spain

        7. 5.4.2.7 Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. 5.4.3.1 India

        2. 5.4.3.2 China

        3. 5.4.3.3 Japan

        4. 5.4.3.4 Australia

        5. 5.4.3.5 Rest of Asia-Pacific

      4. 5.4.4 South America

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Argentina

        3. 5.4.4.3 Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. 5.4.5.1 South Africa

        2. 5.4.5.2 United Arab Emirates

        3. 5.4.5.3 Rest of Middle-East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oreal SA

      2. 6.4.2 Procter & Gamble Co.

      3. 6.4.3 Unilever PLC

      4. 6.4.4 Colgate-Palmolive Company

      5. 6.4.5 The Estee Lauder Inc.

      6. 6.4.6 Natura & Co.

      7. 6.4.7 Johnson & Johnson Inc.

      8. 6.4.8 Beiersdorf AG

      9. 6.4.9 Shiseido Company Limited

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Beauty and Personal Care Products Market market is studied from 2016 - 2026.

The Beauty and Personal Care Products Market is growing at a CAGR of 4.35% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

The Estée Lauder Companies Inc., The Procter & Gamble Company, L'Oreal SA, Unilever, Colgate-Palmolive Company are the major companies operating in Beauty and Personal Care Products Market.

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