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Global B2B E-commerce Market Size (2024 - 2029)

The B2B e-commerce market is experiencing significant growth, driven by technological advancements and the increasing need for digitalization due to changing customer expectations and order complexities. The market's expansion is supported by the adoption of omnichannel approaches and enhanced digital capabilities, which facilitate personalized customer interactions and improve business performance. However, the market faces challenges such as cybersecurity threats and supply chain disruptions, exacerbated by the pandemic. Despite these challenges, the market's size continues to grow as companies innovate to maintain competitiveness and meet evolving customer demands.

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Market Size of Global B2B E-commerce Industry

Global B2B E-commerce Market (2024 - 2029)
Study Period 2019 - 2029
Market Size (2024) USD 24.89 Trillion
Market Size (2029) USD 52.16 Trillion
CAGR (2024 - 2029) 15.95 %
Fastest Growing Market North America
Largest Market Asia-Pacific
Market Concentration High

Major Players

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*Disclaimer: Major Players sorted in no particular order

B2B E-Commerce Market Analysis

The Global B2B E-commerce Market size in terms of gross merchandise value is expected to grow from USD 24.89 trillion in 2024 to USD 52.16 trillion by 2029, at a CAGR of 15.95% during the forecast period (2024-2029).

B2B e-commerce marketplaces offer various benefits, including scalability, accuracy in analytics, digital capabilities, and a customer-centric approach.

  • Technological advancements such as artificial intelligence and cloud technologies enabled B2B e-commerce companies to deliver improved customer experience. The changing customer expectations and increasing order complexity have necessitated the digitalization of B2B e-commerce.
  • With the increased adoption of e-commerce for B2B applications, recognizing and making personalized product recommendations to the customer has increased to analyze the company's performance and further adapt to the changes based on customer behavior.
  • Recently, customers are connecting with the brands they trust to perform business. Also, the increase in technology adoption, such as various smart devices, makes it easy for the customers to compare the products and offerings across multiple channels. With such challenges, B2B e-commerce companies are adopting an omnichannel approach for performing business.
  • However, with the increasing adoption of B2B E-commerce, there has been a growing concern about cyber security and data protection. Companies are innovating with technology to stay competitive in the market, increasing cybersecurity threats as cyber attackers are constantly honing for vulnerabilities to exploit.
  • With the onset of the pandemic, B2B E-commerce has had a massive shift towards digitalization as buyers and sellers have preferred digital self-serve and remote human engagement. Further, due to various lockdowns imposed worldwide, B2B e-commerce has faced severe supply chain disruptions leading to delayed order times and loss of business.

B2B E-Commerce Industry Segmentation

B2B E-commerce refers to selling goods and services between businesses over the internet. Companies that provide direct sales and marketplace sales are included in this industry.

The Global B2B E-commerce Market is segmented by Channel (Direct Sales, Marketplace Sales), and By Geography.

By Channel
Direct Sales
Marketplace Sales
By Geography***
North America
Europe
Asia
Australia and New Zealand
Latin America
Middle East and Africa
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Global B2B E-commerce Market Size Summary

The B2B e-commerce market is experiencing significant growth, driven by technological advancements and the increasing need for digitalization in business transactions. Companies are leveraging technologies such as artificial intelligence and cloud computing to enhance customer experiences and streamline operations. The shift towards digital platforms has been accelerated by the pandemic, which highlighted the importance of digital self-service and remote engagement. As businesses adopt an omnichannel approach, they are also focusing on cybersecurity to protect against increasing threats. The integration of systems like CMS, ERP, and CRM is enabling better data exchange and order fulfillment, which is crucial for meeting customer expectations and optimizing supply chains.

North America is a leading region in the B2B e-commerce market, with the United States being a significant contributor due to its financial status and investment in advanced technologies. The region's businesses are increasingly shifting to e-commerce to expand their reach and enhance marketing efforts. Key players like Amazon and Alibaba are dominating the market, employing strategies such as product launches and partnerships to maintain their competitive edge. The market is characterized by intense competition, with numerous firms entering the space and investing heavily in technology and innovation to capture market share.

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Global B2B E-commerce Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Size for the Forecast Period

    3. 1.3 Industry Attractiveness - Porter's Five Force Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

    4. 1.4 Assessment of COVID-19 Impact on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Channel

      1. 2.1.1 Direct Sales

      2. 2.1.2 Marketplace Sales

    2. 2.2 By Geography***

      1. 2.2.1 North America

      2. 2.2.2 Europe

      3. 2.2.3 Asia

      4. 2.2.4 Australia and New Zealand

      5. 2.2.5 Latin America

      6. 2.2.6 Middle East and Africa

Global B2B E-commerce Market Size FAQs

The Global B2B E-commerce Market size is expected to reach USD 24.89 trillion in 2024 and grow at a CAGR of 15.95% to reach USD 52.16 trillion by 2029.

In 2024, the Global B2B E-commerce Market size is expected to reach USD 24.89 trillion.

Global B2B E-commerce Market Report Snapshots

B2B E-Commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)