Market Trends of Global Aloe Vera Industry
Aloe Vera Gel as a Skincare Ingredient is Gaining Traction
Aloe vera’s rising demand in the skincare industry is attributed to a confluence of factors that cater to the evolving preferences of skincare-savvy consumers. From the clean beauty movement to its natural origin, skin-soothing properties, and global appeal, aloe vera is reshaping the skincare industry landscape. Also, aloe vera has anti-inflammatory, antiviral, antimicrobial, and antioxidant properties and can soothe itchy, irritated, and bumpy skin caused by an allergic reaction.
Skin sensitivity is on the rise. Factors such as stress, pollution, environmental stress, and lifestyle changes lead to irritated, red, and reactive skin, thus leading to the rising demand for skincare products containing aloe vera gel. It is an effective option for soothing, calming, and hydrating the skin. The rising incidence of skin-related diseases such as psoriasis, sunburn, eczema, and atopic dermatitis supports the growth of aloe vera in skincare products. According to the Ministry of Health, the number of psoriasis cases registered in Spain rose from 990.8 in 2021 to 1,034.2 in 2022. As aloe vera gel helps reduce redness and scaling in patients with psoriasis, as well as keeps the skin moisturized, the demand for the same is gaining traction globally. Aloe vera is renowned for its hydrating properties, as its gel-like texture is full of moisture, making it an excellent hydrator for the skin. It is packed with essential vitamins like vitamins A, C, and E and minerals, which help promote healthy and glowing skin.
Furthermore, aloe vera’s capacity to stimulate collagen production and enhance skin elasticity positions it as a key ingredient in anti-aging skincare products. It is highly valued for its ability to reduce the appearance of wrinkles, fine lines, and sagging skin, which is boosting the demand for aloe vera gels globally.
Food and Beverage Applications Hold a Major Market Share
Aloe vera is believed to have various health benefits, including its potential to aid digestion, boost the immune system, and provide essential vitamins and minerals. As people become more health-conscious, they seek products with perceived health benefits. Owing to this, the use of aloe vera extracts in food and beverage products is increasing. Consumer demand for healthy and functional food and beverage products is increasing owing to rising health concerns like obesity and cholesterol. Aloe vera helps lose weight and regulates blood flow upon regular consumption. Owing to this, market players are launching different aloe vera juices with fortified nutrients to provide health benefits. For instance, Patanjali Ayurveda provides aloe vera juice extracted from pulp extract.
Marketing and advertising of aloe vera as a superfood is increasing worldwide due to its multifunctionality and health benefits. Owing to this, the use of aloe vera in functional food and beverages is increasing among food manufacturers. Different functional food and beverage manufacturers, like Aloe Fruit, Kapiva, Forever Living, and Axiom Ayurveda, are using aloe vera extracts in their products. Consumers are increasingly scrutinizing product labels and opting for products with natural, organic, and clean-label ingredients, which in turn creates opportunities for ingredients like aloe vera in the food and beverage industry. Aloe vera has received approval from the FDA as a natural flavoring agent in food products.
