Market Trends of Global Acerola Extracts Industry
This section covers the major market trends shaping the Acerola Extracts Market according to our research experts:
Rising Inclination Towards Organic Products
The organic meat market is being driven by consumer interest in health, animal welfare, the environment, and sustainability. Organic Acerola Extract is used all over the world to replace synthetic ascorbic acid and erythorbate sodium, as it aids in the mitigation of oxidation and the retention of organoleptic properties while raising the shelf-life of organic meat. Additionally, acerola extract is largely used as a natural antioxidant in processed foods. Furthermore, there is a current trend towards higher sustainability through the naturalness and the clean label tag in food packaging thus, in order to meet consumer requirements food producers are using natural ingredients as a substitute for synthetic additives. Due to the increase in demand for clean label ingredients, the manufacturers of food and beverage products are using natural fruit extract which in turn led the acerola ingredient manufacturer to bring organic acerola extract in the market. For instance, in August 2020, Z Natural Foods unveiled its new superfood powder, "Organic Freeze-Dried Super 8 Berry Blend" which is an acerola cherry powder that supports preserving phytochemicals and other vital nutrients in food. Hence, the above-mentioned factors are actively accelerating the growth of the market studied.
South America Holds the Largest Share
The acerola extract market in South America is experiencing rapid expansion due to various factors like increasing consumption of processed meat, poultry products, beverages, and bakery products. According to the Brazilian Ministry of Agriculture, commercial production of acerola accounts for more than 25% of the country's total production of acerola extract. This production is stretched out throughout all of its regions. Natural antioxidants are becoming increasingly popular in the South American food and beverage sector due to their beneficial effects on health and well-being. The demand for natural food antioxidants is increasing throughout the region. Such factors have propelled the demand for acerola extracts in the region over the review period.
To cater to the rising demand, the players in the market have been focused on innovating acerola extract products. For instance, one of the leading producers of aroma ingredients and solutions for the food and beverage sector, Duas Rodas, offers Fruction Botanicals, which includes streamlined acerola with natural vitamin C, aça with an elevated density of antioxidant properties, guaraná with natural caffeine, and mate Verde (green tea), a Brazilian herb with antioxidants to be used in the food, beverage, and supplement industries.
Hence, the above-mentioned factors have actively been accelerating the growth of the market studied over the review period and are expected to gain further momentum during the forecast period.
