Market Trends of 4K Display Resolution Industry
This section covers the major market trends shaping the 4K Display Resolution Market according to our research experts:
Entertainment and Media Segment to Hold Major Share
Owing to various factors, such as growing demand for a better gaming experience, enriched entertainment, and the increasing availability of 4K content, the entertainment and media industry is expected to remain one of the primary applications of 4K technology.
Modern consumers are inclined toward TVs with 4K resolution due to the accurate color and color gamut support for graphics designing, photo editing, and examining the fine details of high-resolution images.
Major console manufacturers, like Microsoft and Sony, have released 4K-enabled consoles to offer a more immersive and advanced gaming experience. Hence, the sales of 4K TVs and monitors are expected to increase.
According to Sony, the company has expanded to smartphones, tablets, and HD televisions; as of September 2022, the network had approximately 103 million monthly active users.
Sony stated that the company sold a total of 3.9 million PS5 gaming consoles in the third quarter of the fiscal year 2021. Before that, the company sold around 7.8 million PS5 units in 2020. The sales of PS consoles generally tend to peak in the company's third fiscal quarter, which is the fourth calendar quarter, as people begin to prepare for the holiday season.
Asia-Pacific to Retain Leading Market Share Position
- Japan, South Korea, and Taiwan represent a significant 4K TV market share, with the presence of players such as Samsung, LG, and Sony. Moreover, the increasing sales of consumer electronics in the region drive the demand for high-quality digital advertisements.
- The drop in ASP of 4K TVs due to decreasing manufacturing costs pushes the market to its extent in terms of technology. Key players are now adopting strategies to launch new products in partnerships with other tech giants to gain market share.
- The growing retail sector, rising advertising expenditures, improving public and private infrastructure, and the associated benefits offered by 4K digital signage systems are boosting its market in the region.
