Market Trends of Ghana Fruits and Vegetables Industry
This section covers the major market trends shaping the Ghana Fruits & Vegetables Market according to our research experts:
High Regional Trade and Establishment of Fruit Processing Units
The demand for fresh fruits, such as pineapples, is very high, mostly for exports, traditional domestic markets, supermarkets, and fruit processing. There is also a growing demand for fresh fruits for use in processed products, juices, etc., for local consumption and export. In order to boost the regional fruit trade, many companies such as Blue Skies, HPW Fresh & Dry, Peelco, and Pinora have established their own fruit processing units in Ghana. Further, these establishments have helped tackle the problem of post-harvest losses due to poor storage facilities in the region. The European Union continues to be the major importer of Ghanaian fruits, notably in France, Belgium, Morocco, Lebanon, Switzerland, and Germany. Many items available on German supermarket shelves come from Ghana in fresh or dried form. With the domestic fruit processing growth and regional exports, the demand for fruits is expected to grow during the forecast period. Additionally, new markets and contact with exporters, as well as certification to organic standards, have made the country's agricultural products more competitive both nationally and internationally.
Vegetable Sector Dominating the Market
The production of fresh vegetables takes place all over the country and is strongly related to weather conditions and market windows. Furthermore, irrigated agriculture is on the rise, leading to new production areas around the Volta River and Lake Volta, along with specific irrigated areas in and around the capital of the country. The major vegetables produced in the country include chilies, onions, tomatoes, okra, eggplant, beans, etc. Tomatoes held the largest share among the vegetable segment of the market studied in 2018. Based on data from FAOSTAT, the total vegetable production in Ghana in 2017 was 786,457 ton, which increased to 788,396 ton in 2020.
Many programs are also being started in the country in the agriculture sector in the country. For instance, the GhanaVeg program is being implemented by the Centre for Development Innovation (CDI). The program's mission is to establish a sustainable and internationally competitive vegetable sector with new ways of doing business. The rise in initiatives by the program may lead to a surge in the production of vegetables in the country.
