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Ghana Fruits and Vegetables Market Size (2024 - 2029)

The market size for vegetables in Ghana is experiencing growth, driven by an increasing middle-income population that is becoming more aware of the health benefits of consuming vegetables. Despite challenges posed by the COVID-19 pandemic, which disrupted export markets and affected incomes, the sector is rebounding. The demand for fresh produce, particularly tomatoes, is rising, supported by opportunities for imports and the expansion of fruit processing units. Ghana's vegetable exports are also recovering, with key international markets showing renewed interest.

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Market Size of Ghana Fruits and Vegetables Industry

Ghana Fruits and Vegetables Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Market Size (2024) USD 0.95 Billion
Market Size (2029) USD 1.27 Billion
CAGR (2024 - 2029) 5.90 %

Ghana Fruits and Vegetables Market Analysis

The Ghana Fruits and Vegetables Market size is estimated at USD 0.95 billion in 2024, and is expected to reach USD 1.27 billion by 2029, growing at a CAGR of 5.90% during the forecast period (2024-2029).

Due to the COVID-19 pandemic, the horticulture sector in Ghana was highly affected by the measures taken to prevent the spread of the coronavirus. Incomes fell as export stopped, and farmers lost their money as the pandemic disrupted the key export markets. The country lacked adequate finance to invest in the upcoming seasons. According to the Ministry of Food and Agriculture (MoFA), Ghanaian vegetable and fruit exporters were unable to send consignments to their buyers in Europe and other international markets due to the lack of demand caused by the COVID-19 pandemic.

The growing middle-income population with a heightened awareness of the health benefits of consuming vegetables, increasing opportunities for imports, coupled with the rise in fruit processing units, is fueling the market growth for fruits and vegetables.

Tomatoes, okra, onions, and eggplant are the major vegetables produced in the country. Most of these vegetables find a ready market not only in cities but also in rural areas. The major consumers of fresh fruits and vegetables in the country are the middle-income population. As the middle-income population is rising, the demand for fresh produce is projected to skyrocket in the near future. Tomatoes held the largest share among the vegetable segment of the market studied.

The United Kingdom, the United States, the Netherlands, and the United Arab Emirates are some of the major importers of fruits and vegetables from Ghana. Export started to rise as the EU lifted bans on produce from Ghana. The ban was lifted in 2017 on five Ghanaian plants (chili pepper, bottle gourds, luffa gourds, bitter gourds, and eggplants), and exports were resumed in 2018 with duty-free and quota-free access to the EU market like any other product from Ghana.

Ghana Fruits and Vegetables Industry Segmentation

The Ghanaian fruits and vegetables market is segmented by type (fruits and vegetables). The report includes the production analysis (volume), consumption analysis (value and volume), export analysis (value and volume), import analysis (value and volume), and price trend analysis. The report offers market size and forecast in value (USD million) and volume (ton).

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Ghana Fruits and Vegetables Market Size Summary

The vegetables market in Ghana is poised for significant growth, driven by an increasing middle-income population that is becoming more health-conscious. This demographic shift is boosting the demand for fresh produce, particularly vegetables like tomatoes, okra, onions, and eggplant, which are widely consumed in both urban and rural areas. The market is also benefiting from the rise in fruit processing units and opportunities for imports, which are enhancing the availability and variety of vegetables. Despite the challenges posed by the COVID-19 pandemic, which disrupted export markets and affected farmers' incomes, the sector is recovering and expanding. The lifting of export bans by the European Union has further facilitated the growth of the market, allowing Ghanaian produce to reach international markets more effectively.

Ghana's vegetable production is geographically diverse, with irrigated agriculture expanding around the Volta River and Lake Volta, as well as in areas near the capital. This expansion is supported by initiatives like the GhanaVeg program, which aims to enhance the competitiveness of the vegetable sector. The country's strategic position as a supplier to major importers such as the United Kingdom, United States, and the Netherlands underscores its growing importance in the global market. The establishment of fruit processing units by companies like Blue Skies and HPW Fresh & Dry is also helping to reduce post-harvest losses and meet the rising demand for both local consumption and export. As these trends continue, the Ghanaian vegetable market is expected to experience robust growth over the forecast period.

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Ghana Fruits and Vegetables Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

  2. 2. MARKET SEGMENTATION (Production Analysis, Consumption Analysis by Value and Volume, Import Analysis by Value and Volume, and Export Analysis by Value and Volume)

    1. 2.1 Vegetables

    2. 2.2 Fruits

Ghana Fruits and Vegetables Market Size FAQs

The Ghana Fruits and Vegetables Market size is expected to reach USD 0.95 billion in 2024 and grow at a CAGR of 5.90% to reach USD 1.27 billion by 2029.

In 2024, the Ghana Fruits and Vegetables Market size is expected to reach USD 0.95 billion.

Ghana Fruits and Vegetables Market Report Snapshots

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