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Germany Poultry Meat Market Size

The Germany Poultry Meat Market is projected to experience modest growth over the forecast period, with its market size expected to increase gradually. The market's expansion is influenced by various distribution channels, particularly the off-trade segment, which plays a significant role in consumer consumption patterns. Supermarkets and hypermarkets are key players in this segment, contributing substantially to the market share. Additionally, the rise of online grocery shopping is anticipated to further drive market growth, reflecting broader trends in consumer behavior and retail dynamics.

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Market Size of germany poultry meat Industry

Germany Poultry Meat Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 4.27 Billion
svg icon Market Size (2029) USD 4.36 Billion
svg icon Largest Share by Distribution Channel Off-Trade
svg icon CAGR (2024 - 2029) 0.44 %
svg icon Fastest Growing by Distribution Channel On-Trade
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Germany Poultry Meat Market Analysis

The Germany Poultry Meat Market size is estimated at 4.27 billion USD in 2024, and is expected to reach 4.36 billion USD by 2029, growing at a CAGR of 0.44% during the forecast period (2024-2029).

4.27 Billion

Market Size in 2024 (USD)

4.36 Billion

Market Size in 2029 (USD)

1.96 %

CAGR (2017-2023)

0.44 %

CAGR (2024-2029)

Largest Market by Distribution Channel

52.89 %

value share, Off-Trade, 2023

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The availability of a wide range of poultry products through supermarkets/hypermarkets and consumers' growing preference for online channels are driving the market.

Largest Market by Form

37 %

value share, Frozen, 2023

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The frozen form of poultry meat is manufactured with retained quality and is sealed as fresh meat with a longer shelf life, making it a preferred option among consumers.

Fastest-growing Market by Distribution Channel

0.51 %

Projected CAGR, On-Trade, 2024-2029

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The demand for various chicken parts from the on-trade channel increased due to a rise in the food catering businesses and the number of restaurants in the country.

Fastest-growing Market by Form

0.56 %

Projected CAGR, Processed, 2024-2029

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Various international cuisines influence German cuisine, and processed poultry products from different cultures have emerged on the German market in recent years.

Leading Market Player

15.84 %

market share, PHW Group, 2022

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PHW Group has a wide distribution network, and its extensive market allows its products to reach various retail outlets, restaurants, and foodservice providers across Germany.

The expansion of retail outlets is driving the market’s growth

  • In the United Kingdom, the off-trade distribution channel is the primary channel through which poultry meat products are consumed most. Of all the sub-types of the off-trade channel, supermarkets and hypermarkets are the major channels. Supermarkets held the largest market share of 64.2% by value in 2022. The growth of these retail formats, along with factors like business expansion and the increase in supermarkets and hypermarkets, positively impacted the poultry products market in the United Kingdom. With the popularity of the discounters, the grocery retail market was dominated by Tesco, Sainsbury's, Asda, and Morrisons supermarkets. In 2022, Tesco was the largest retailer in the United Kingdom, with a market share of 27.5%, followed by Sainsbury's with 15.2%.
  • Poultry meat dishes in UK restaurants, including chicken wings, nuggets, and lollipops, are popular in the country. Poultry meat consumption registered a sales growth of 16.85% by value from 2018 to 2022 through the on-trade channel, owing to the high meat consumption in the country. Special recipes and tastes of popular fast-food chains like McDonald's, KFC, and Subway are preferred by consumers, affecting sales positively. As of 2022, the United Kingdom had the highest number of Subway restaurants in Europe, with 2,209 locations.
  • In the off-trade channel, online channels are the fastest-growing segment of the market. It is projected to register a CAGR of 6.39% during the forecast period. Thus, an increasing number of online grocery shops in response to the rising number of internet users is anticipated to drive online sales of dairy products during the forecast period. As of 2022, only 13% of grocery shopping was done online in the United Kingdom.
Germany Poultry Meat Market

Germany Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.

  • In the United Kingdom, the off-trade distribution channel is the primary channel through which poultry meat products are consumed most. Of all the sub-types of the off-trade channel, supermarkets and hypermarkets are the major channels. Supermarkets held the largest market share of 64.2% by value in 2022. The growth of these retail formats, along with factors like business expansion and the increase in supermarkets and hypermarkets, positively impacted the poultry products market in the United Kingdom. With the popularity of the discounters, the grocery retail market was dominated by Tesco, Sainsbury's, Asda, and Morrisons supermarkets. In 2022, Tesco was the largest retailer in the United Kingdom, with a market share of 27.5%, followed by Sainsbury's with 15.2%.
  • Poultry meat dishes in UK restaurants, including chicken wings, nuggets, and lollipops, are popular in the country. Poultry meat consumption registered a sales growth of 16.85% by value from 2018 to 2022 through the on-trade channel, owing to the high meat consumption in the country. Special recipes and tastes of popular fast-food chains like McDonald's, KFC, and Subway are preferred by consumers, affecting sales positively. As of 2022, the United Kingdom had the highest number of Subway restaurants in Europe, with 2,209 locations.
  • In the off-trade channel, online channels are the fastest-growing segment of the market. It is projected to register a CAGR of 6.39% during the forecast period. Thus, an increasing number of online grocery shops in response to the rising number of internet users is anticipated to drive online sales of dairy products during the forecast period. As of 2022, only 13% of grocery shopping was done online in the United Kingdom.
Form
Canned
Fresh / Chilled
Frozen
Processed
By Processed Types
Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel
Off-Trade
Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
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Germany Poultry Meat Market Size Summary

The Germany poultry meat market is experiencing a gradual growth trajectory, driven by various factors including changes in consumer preferences and economic conditions. The market is characterized by a diverse range of poultry species, with broilers, turkeys, and ducks being the most prominent. Lower Saxony plays a crucial role in poultry farming, hosting a significant portion of the country's poultry population. The economic advantages of broiler production, such as better margins and land use efficiency, contribute to its dominance. However, the market faces challenges due to rising production costs, influenced by factors like increased feed and energy prices, which have led to higher retail prices for poultry meat. The German government's initiatives, such as the "GreenChicken" project, aim to address environmental concerns while enhancing the economic viability of poultry farming.

The market landscape is fragmented, with several key players like Lambert Dodard Chancereul (LDC) Group, PHW Group, Plukon Food Group, Sprehe Geflügel und Tiefkühlfeinkost Handels GmbH & Co. Kommanditgesellschaft, and Vion Group holding significant shares. These companies are actively expanding their operations and product offerings to meet evolving consumer demands. Despite the challenges posed by inflation and increased production costs, the market is poised for steady growth, supported by ongoing investments in processing facilities and breeding programs. The focus on organic and environmentally friendly poultry products is expected to drive further development in the coming years, ensuring a stable supply to meet domestic demand.

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Germany Poultry Meat Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Form

      1. 1.1.1 Canned

      2. 1.1.2 Fresh / Chilled

      3. 1.1.3 Frozen

      4. 1.1.4 Processed

        1. 1.1.4.1 By Processed Types

          1. 1.1.4.1.1 Deli Meats

          2. 1.1.4.1.2 Marinated/ Tenders

          3. 1.1.4.1.3 Meatballs

          4. 1.1.4.1.4 Nuggets

          5. 1.1.4.1.5 Sausages

          6. 1.1.4.1.6 Other Processed Poultry

    2. 1.2 Distribution Channel

      1. 1.2.1 Off-Trade

        1. 1.2.1.1 Convenience Stores

        2. 1.2.1.2 Online Channel

        3. 1.2.1.3 Supermarkets and Hypermarkets

        4. 1.2.1.4 Others

      2. 1.2.2 On-Trade

Germany Poultry Meat Market Size FAQs

The Germany Poultry Meat Market size is expected to reach USD 4.27 billion in 2024 and grow at a CAGR of 0.44% to reach USD 4.36 billion by 2029.

In 2024, the Germany Poultry Meat Market size is expected to reach USD 4.27 billion.

Germany Poultry Meat Market Report Snapshots

Germany Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029