Germany Pouch Packaging Market Size (2024 - 2029)

Germany Pouch Packaging Market Analysis

The Germany Pouch Packaging Market size is estimated at USD 2.25 billion in 2024, and is expected to reach USD 2.68 billion by 2029, growing at a CAGR of 3.52% during the forecast period (2024-2029). In terms of shipment volume, the market is expected to grow from 27.26 billion units in 2024 to 31.03 billion units by 2029, at a CAGR of 2.61% during the forecast period (2024-2029).

Germany is a leading European flexible packaging market propelled by its burgeoning food and pharmaceutical sectors.

• The flexible packaging market is witnessing robust growth with a rise in smaller households opting for single-serve options and consumers clamoring for diverse product ranges. The demand for enhanced packaging quality surged alongside the necessity for improved storage and transportation. This led to the introduction of flexible packaging, driven by innovations and technological progress.
• Moreover, the innovative packaging styles cater to the growing demand for convenience and a more comprehensive array of formats. Notably, the prevalent preference for flexible packaging is underscored by its resource efficiency, often outshining other packaging alternatives.
• Germany boasts one of Europe's largest and most diverse retail markets. Dominated by numerous small to medium-sized enterprises, the landscape also features a select group of major players. Foremost among them is the Aldi Group, comprising Aldi Nord and Aldi Süd. Specializing in budget-friendly offerings, their inventory spans groceries. Germany also hosts upscale supermarkets like Edeka, Rewe, and Metro, which propel the demand for flexible plastic packaging.
• However, consumers in the country are opting for flexible packaging, transforming the shopping experience, and prioritizing unparalleled convenience. Its lightweight structure simplifies transportation and storage and is a significant advantage for retailers and consumers. Moreover, its adaptable design allows for more creative and informative labeling, boosting brand visibility and consumer interaction.
• According to EPR Compliance in August 2023, Germany's packaging licensing, anchored in the Extended Producer Responsibility (EPR) principle, shifts waste management responsibility from municipalities to producers and distributors. The German Packaging Act (VerpackG) governs packaging licensing, emphasizing reducing packaging waste's environmental impact. Notably, plastic packaging typically incurs higher licensing costs than other materials, with variations based on factors like packaging type, sales, or transport. Companies must be well-versed in their obligations and ensure compliance to stay competitive.

Germany Pouch Packaging Industry Segmentation

Pouch packaging is a flexible product made from barrier films, paper, or foil, depending on the end-user’s requirement. The report analyzes the factors that impact geopolitical developments in the market based on the prevalent base scenarios, key themes, and end-user industries-related demand cycles. The analysis is based on the market insights captured through secondary research and the primaries. The market also covers the major factors impacting the growth of the pouch market in terms of drivers and restraints. The estimates exclude the weight and the cost of the content that is or is to be packed inside the pouch packaging solution. The scope of the study is limited to B2B demand.

The Germany Pouch Packaging Market is Segmented by Material Type ( Paper, Plastic and Aluminum), by Resin Type - Plastic ( Polyethylene, Polypropylene, PET, PVC, EVOH, Other Resins), by Product ( Flat ( Pillow and Side Seal), Stand Up), by End-User Industry (Food (Candy & Confectionery, Frozen Foods, Fresh Produce, Dairy Products, Dry Foods, Meat, Poultry, And Seafood, Pet Food, Other Food Products (Seasonings & Spices, Spreadables, Sauces, Condiments, etc.)), Beverage, Medical and Pharmaceutical, Personal Care and Household Care, and Other End-User Industries).The market sizes and forecasts are provided in terms of value (USD) and volume (Units) for all the above segments.