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Germany Pet Food Market Size

The Germany pet food market is experiencing growth driven by a strong pet ownership culture, with a significant portion of households owning pets. This has led to an expanding market size to accommodate the needs of pet owners. The market's expansion is particularly notable in the cat segment, which holds a substantial share due to the high cat population and a shift from home-cooked to commercial pet food. Although the dog population is smaller, the dog segment also commands a significant market share, driven by the increasing interest in premium pet foods. The market is expected to continue its growth trajectory, fueled by the rising pet population and demand for high-quality products.

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Market Size of germany pet food Industry

Germany Pet Food Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 6.91 Billion
svg icon Market Size (2029) USD 8.40 Billion
svg icon Largest Share by Pets Cats
svg icon CAGR (2024 - 2029) 3.98 %
svg icon Fastest Growing by Pets Cats
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Germany Pet Food Market Analysis

The Germany Pet Food Market size is estimated at USD 6.91 billion in 2024, and is expected to reach USD 8.40 billion by 2029, growing at a CAGR of 3.98% during the forecast period (2024-2029).

6.91 Billion

Market Size in 2024 (USD)

8.40 Billion

Market Size in 2029 (USD)

4.83 %

CAGR (2017-2023)

3.98 %

CAGR (2024-2029)

Largest Market by Product

69.71 %

value share, Food, 2022

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The presence of a large pet population, the availability of diverse dry and wet food product ranges, and the nutritional benefits of pet foods are driving the segment in the country.

Largest Market by Animal

48.90 %

value share, Cats, 2022

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Cats are the dominant pets in German households. Cat owners frequently purchase premium-quality cat food containing specialized ingredients. These factors have increased their market share.

Fastest-growing Market by Product

4.79 %

Projected CAGR, Pet Treats, 2023-2029

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The growing demand for crunchy, dental, and freeze-dried treats is driving the market's growth as these treats support the well-being of cats.

Fastest-growing Market by Animal

4.36 %

Projected CAGR, Cats, 2023-2029

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The increasing cat adoptions and growing demand for premium cat foods, including wet cat foods and specialized diets, are driving the demand for the cat segment.

Leading Market Player

15.41 %

market share, Mars Incorporated, 2022

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It is the market leader because it focuses heavily on product innovations and partnerships. It launched super premium pet foods in the country for all pet segments.

Cats held the major share due to the significant transition from home-cooked food to commercial food, along with the higher population

  • Germany has a strong affinity for pets, with 46.0% of households owning at least one pet and 14% of households having two or more pets as of 2022. This substantial pet population has led to continuous growth in the German pet food market, as the market consistently expands to meet the needs and demands of pet owners.
  • The cats segment held a significant share of the German pet food market, accounting for a market value of USD 3.16 billion in 2022. The significant share can be attributed to the high population of cats in the country, accounting for 43.9%. The segment grew by 25.0% between 2017 and 2021, primarily driven by a significant number of pet owners transitioning from home-cooked food to commercial pet food in the country.
  • The dog population accounted for 26.8% of the pet population in the country in 2022. Despite pet dogs having a lower population compared to other pets, they still held the second-largest market share of 37.6% in 2022, mainly due to the higher consumption of commercial pet food compared to other pet animals. The pet dog population is steadily increasing, and pet owners are becoming more interested in premium pet foods. Such factors are anticipated to drive the dogs segment of the market at a CAGR of 3.5% during the forecast period.
  • Other pets accounted for 13.5% of the market in 2022. The limited market share of other pets can be attributed to these pets being typically small and, therefore, requiring relatively small amounts of food.
  • The increasing pet population and the rising demand for premium products are anticipated to drive the market during the forecast period.
Germany Pet Food Market

Germany Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

  • Germany has a strong affinity for pets, with 46.0% of households owning at least one pet and 14% of households having two or more pets as of 2022. This substantial pet population has led to continuous growth in the German pet food market, as the market consistently expands to meet the needs and demands of pet owners.
  • The cats segment held a significant share of the German pet food market, accounting for a market value of USD 3.16 billion in 2022. The significant share can be attributed to the high population of cats in the country, accounting for 43.9%. The segment grew by 25.0% between 2017 and 2021, primarily driven by a significant number of pet owners transitioning from home-cooked food to commercial pet food in the country.
  • The dog population accounted for 26.8% of the pet population in the country in 2022. Despite pet dogs having a lower population compared to other pets, they still held the second-largest market share of 37.6% in 2022, mainly due to the higher consumption of commercial pet food compared to other pet animals. The pet dog population is steadily increasing, and pet owners are becoming more interested in premium pet foods. Such factors are anticipated to drive the dogs segment of the market at a CAGR of 3.5% during the forecast period.
  • Other pets accounted for 13.5% of the market in 2022. The limited market share of other pets can be attributed to these pets being typically small and, therefore, requiring relatively small amounts of food.
  • The increasing pet population and the rising demand for premium products are anticipated to drive the market during the forecast period.
Pet Food Product
Food
By Sub Product
Dry Pet Food
By Sub Dry Pet Food
Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements
By Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats
By Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets
By Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Germany Pet Food Market Size Summary

The Germany pet food market is experiencing steady growth, driven by a strong pet ownership culture and an increasing demand for premium pet products. With a significant portion of households owning pets, the market is expanding to cater to the diverse needs of pet owners. The cat segment holds a substantial share of the market, attributed to the high population of cats in the country and the shift from home-cooked to commercial pet food. Despite a lower dog population, the dog food segment remains robust due to the higher consumption of commercial food and a growing interest in premium offerings. The market for other pets, while smaller, also contributes to the overall market dynamics. The trend of pet humanization and the rising expenditure on pets further fuel the demand for specialized and high-quality pet food products.

The market landscape is characterized by a fragmented structure, with major players like Colgate-Palmolive Company, Heristo aktiengesellschaft, Mars Incorporated, Nestle (Purina), and Schell & Kampeter Inc. holding significant shares. These companies are actively innovating and expanding their product lines to meet the evolving preferences of pet owners. The focus on premiumization, functional nutrition, and safety concerns is driving the average unit price of pet food, particularly in the premium and super-premium segments. The distribution of pet food is also evolving, with a notable portion of sales occurring through supermarkets, alongside specialty stores. This trend is expected to continue, supported by the growing awareness of the benefits of high-quality pet food and the increasing willingness of consumers to invest in premium products for their pets.

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Germany Pet Food Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Pet Food Product

      1. 1.1.1 Food

        1. 1.1.1.1 By Sub Product

          1. 1.1.1.1.1 Dry Pet Food

            1. 1.1.1.1.1.1 By Sub Dry Pet Food

              1. 1.1.1.1.1.1.1 Kibbles

              2. 1.1.1.1.1.1.2 Other Dry Pet Food

          2. 1.1.1.1.2 Wet Pet Food

      2. 1.1.2 Pet Nutraceuticals/Supplements

        1. 1.1.2.1 By Sub Product

          1. 1.1.2.1.1 Milk Bioactives

          2. 1.1.2.1.2 Omega-3 Fatty Acids

          3. 1.1.2.1.3 Probiotics

          4. 1.1.2.1.4 Proteins and Peptides

          5. 1.1.2.1.5 Vitamins and Minerals

          6. 1.1.2.1.6 Other Nutraceuticals

      3. 1.1.3 Pet Treats

        1. 1.1.3.1 By Sub Product

          1. 1.1.3.1.1 Crunchy Treats

          2. 1.1.3.1.2 Dental Treats

          3. 1.1.3.1.3 Freeze-dried and Jerky Treats

          4. 1.1.3.1.4 Soft & Chewy Treats

          5. 1.1.3.1.5 Other Treats

      4. 1.1.4 Pet Veterinary Diets

        1. 1.1.4.1 By Sub Product

          1. 1.1.4.1.1 Diabetes

          2. 1.1.4.1.2 Digestive Sensitivity

          3. 1.1.4.1.3 Oral Care Diets

          4. 1.1.4.1.4 Renal

          5. 1.1.4.1.5 Urinary tract disease

          6. 1.1.4.1.6 Other Veterinary Diets

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

Germany Pet Food Market Size FAQs

The Germany Pet Food Market size is expected to reach USD 6.91 billion in 2024 and grow at a CAGR of 3.98% to reach USD 8.40 billion by 2029.

In 2024, the Germany Pet Food Market size is expected to reach USD 6.91 billion.

Germany Pet Food Market Report Snapshots

Germany Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029