Market Trends of Germany Mattress Industry
This section covers the major market trends shaping the Germany Mattress Market according to our research experts:
Memory Foam Mattress is Taking the Large Market Share in Germany
Germans generally prefer no-frills foam mattresses right on top of a wooden, slatted bed frame called lattermost. One of these kind of Spartan mattresses is popular in the market as they are very comfortable and are also gel-infused. Box Spring mattresses are also projected to grow in the coming years, while latex mattresses hold a small share in the mattresses market. However, Latex mattresses of cooling gels and fabrics are witnessing people's interests, as they enhance comfort and possess minimal fire risks.
Online Channel for Mattress Market is Projected to Grow Faster
Online retailing of mattresses in the German market shows a sign of success for many retailers operating in the market. Online retailers offer different mattresses while giving customers the option to choose the degree of firmness and option to choose. The new companies are entering the market by selling universal mattresses to the customers in their market. With smart ideas and technological innovation, these companies make online buying of mattresses fascinating by giving different names to them.
However, 80% of the Germans still want to test a mattress before buying them. Although, some online companies such as Casper are giving tough competition to the retailers as the online stores offer much more convenience to buyers than traditional channels. Many start-ups are also expanding their product ranges to meet the varying needs of customers in the market. These start-ups are giving tough competition to the retailers and driving the margin down for them.
