Market Size of Germany Haying & Forage Machinery Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Market Size (2024) | USD 1.60 Billion |
Market Size (2029) | USD 1.7 Billion |
CAGR (2024 - 2029) | 3.50 % |
Market Concentration | High |
Major Players*Disclaimer: Major Players sorted in no particular order |
Germany Haying & Forage Machinery Market Analysis
The Germany Haying & Forage Machinery Market size is estimated at USD 1.60 billion in 2024, and is expected to reach USD 1.7 billion by 2029, at a CAGR of 3.5% during the forecast period (2024-2029).
Germany represents one of Europe's largest markets for haying and forage agricultural machinery and implements. The country is a major global exporter of agricultural machinery and one of Europe's primary manufacturers and consumers of agricultural equipment. This equipment enhances crop productivity and farm mechanization, driving the growth of the haying and forage machinery market. German agricultural machinery is recognized globally for its precision engineering and is widely used in domestic farmland operations. According to ITC Trademap data, the export value of self-propelled forage harvesters increased from USD 690,308 thousand in 2022 to USD 714,630 thousand in 2023. Grass hay is gaining prominence as a fodder crop among German farmers. Irrigation of grass increases nitrogen content, which enhances biomass production. Ryegrass, Aleman grass, and fescues have emerged as promising varieties due to their high palatability for ruminants. These grass varieties are widely adopted in German dairy farms to improve milk production. The growing interest in forage grass cultivation is expected to increase the demand for forage harvesters, particularly among large-scale farmers in the country.
Germany's agricultural landscape varies by soil fertility. In highly fertile regions, wheat, barley, corn, and sugar beets are the main crops. The North German Plain and Central German Uplands, with less fertile soils, primarily produce rye, oats, potatoes, and fodder beets. Cereal cultivation and permanent pasture dominate agricultural land use, providing essential animal feed for milk and meat production. According to the Federal Statistical Office of Germany, in 2023, agricultural holdings stored 2.1 million tons of cereals, accounting for 4.8% of the 2022 grain harvest. This storage capacity supports domestic animal feed requirements, driving demand for haying and forage machinery.
According to the German Association of Agricultural Employers (GLFA), the number of seasonal immigrant laborers during peak harvest times in Germany decreased significantly. According to the World Map data, the employment percentage of agriculture reduced from 1.25 in 2021 to 1.24 in 2022. This led to a pilot project requiring German farmers to hire workers from Western Balkan countries. The labor shortage during main cropping seasons has prompted farmers to adopt mechanization for various agricultural operations, including haying and forage machinery. The growing demand for quality forage and hay crops from the livestock industry, combined with technological advancements in autonomous farm machinery, is projected to drive market growth during the forecast period.
Germany Haying & Forage Machinery Industry Segmentation
Haying and forage machinery is used by the forage crop cultivators and the animal feed industries. These equipment are used to harvest and process crops that are primarily used as animal feed, such as hay, silage, and straw. The Germany haying and forage machinery market is segmented by Type (Mowers, Balers, and Forage Harvesters). The report offers market estimation and forecasts in value (USD) for all the above segments.
Type | |
Mowers | |
Balers | |
Forage Harvesters | |
Others |
Germany Haying & Forage Machinery Market Size Summary
The Germany haying and forage machinery market is experiencing growth driven by the increased demand for silage and forage within the livestock industry, alongside a notable labor shortage. The industrial and green revolutions have significantly contributed to the market's expansion, enhancing capacity and optimizing input utilization. The rising demand for forage feed, particularly from the dairy cattle, beef cattle, and swine sectors, is propelling the cultivation of fodder crops like corn silage and fodder beet. This trend is further bolstered by the growing animal production industry in Germany, which has seen substantial revenue generation. However, the high cost of machinery remains a significant challenge for market participants.
The labor shortage in Germany, particularly the decline in seasonal workers from Eastern Europe, is prompting farmers to increasingly rely on machinery for harvesting and baling fodder crops. This shift is fueling the demand for forage machinery, as large-scale harvesting requires substantial labor resources. The market is characterized by a high level of consolidation, with major players such as Deere and Company, AGCO Corp., CNH Industrial N.V, Kubota, Buhler Industries, Krone, and KUHN Group leading the industry. These companies focus on enhancing product features, competitive pricing, quality improvement, scaling operations, and technological innovation to strengthen their market position.
Germany Haying & Forage Machinery Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Overview
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1.2 Market Drivers
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1.2.1 Farm Labor Shortage in the Agricultural Sector
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1.2.2 Rising Demand for Forage Feed from Animal Production Sector
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1.2.3 Government Support to Enhance Farm Mechanization
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1.3 Market Restraints
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1.3.1 Fragmentation in Land Holdings
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1.3.2 Volatility in Commodity Prices
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1.4 Porter's Five Force Analysis
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1.4.1 Bargaining Power of Buyers
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1.4.2 Bargaining Power of Suppliers
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1.4.3 Threat of New Entrants
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1.4.4 Threat of Substitute Products
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1.4.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Mowers
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2.1.2 Balers
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2.1.3 Forage Harvesters
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2.1.4 Others
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Germany Haying & Forage Machinery Market Size FAQs
How big is the Germany Haying & Forage Machinery Market?
The Germany Haying & Forage Machinery Market size is expected to reach USD 1.60 billion in 2024 and grow at a CAGR of 3.5% to reach USD 1.7 billion by 2029.
What is the current Germany Haying & Forage Machinery Market size?
In 2024, the Germany Haying & Forage Machinery Market size is expected to reach USD 1.60 billion.