Germany Haying & Forage Machinery Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 1.60 Billion |
| Market Size (2029) | USD 1.7 Billion |
| CAGR (2024 - 2029) | 3.50 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Germany Haying & Forage Machinery Market Analysis
The Germany Haying & Forage Machinery Market size is estimated at USD 1.60 billion in 2024, and is expected to reach USD 1.7 billion by 2029, at a CAGR of 3.5% during the forecast period (2024-2029).
Germany represents one of Europe's largest markets for haying and forage agricultural machinery and implements. The country is a major global exporter of agricultural machinery and one of Europe's primary manufacturers and consumers of agricultural equipment. This equipment enhances crop productivity and farm mechanization, driving the growth of the haying and forage machinery market. German agricultural machinery is recognized globally for its precision engineering and is widely used in domestic farmland operations. According to ITC Trademap data, the export value of self-propelled forage harvesters increased from USD 690,308 thousand in 2022 to USD 714,630 thousand in 2023. Grass hay is gaining prominence as a fodder crop among German farmers. Irrigation of grass increases nitrogen content, which enhances biomass production. Ryegrass, Aleman grass, and fescues have emerged as promising varieties due to their high palatability for ruminants. These grass varieties are widely adopted in German dairy farms to improve milk production. The growing interest in forage grass cultivation is expected to increase the demand for forage harvesters, particularly among large-scale farmers in the country.
Germany's agricultural landscape varies by soil fertility. In highly fertile regions, wheat, barley, corn, and sugar beets are the main crops. The North German Plain and Central German Uplands, with less fertile soils, primarily produce rye, oats, potatoes, and fodder beets. Cereal cultivation and permanent pasture dominate agricultural land use, providing essential animal feed for milk and meat production. According to the Federal Statistical Office of Germany, in 2023, agricultural holdings stored 2.1 million tons of cereals, accounting for 4.8% of the 2022 grain harvest. This storage capacity supports domestic animal feed requirements, driving demand for haying and forage machinery.
According to the German Association of Agricultural Employers (GLFA), the number of seasonal immigrant laborers during peak harvest times in Germany decreased significantly. According to the World Map data, the employment percentage of agriculture reduced from 1.25 in 2021 to 1.24 in 2022. This led to a pilot project requiring German farmers to hire workers from Western Balkan countries. The labor shortage during main cropping seasons has prompted farmers to adopt mechanization for various agricultural operations, including haying and forage machinery. The growing demand for quality forage and hay crops from the livestock industry, combined with technological advancements in autonomous farm machinery, is projected to drive market growth during the forecast period.
Germany Haying & Forage Machinery Market Trends
Labor Shortages Drive Adoption of Haying and Forage Machinery
Germany faces a significant agricultural labor shortage due to an aging workforce and declining interest from younger generations in farming careers. Young individuals avoid agricultural work, citing concerns about wages, working hours, and work-life balance. The rural-to-urban migration trend compounds this problem, as youth move to cities for employment opportunities, leaving rural areas with an aging population and diminished workforce. According to the World Bank, agricultural employment in Germany accounted for 1.24% of total employment in 2022 as compared to 1.25% in 2021.
The forage and livestock sectors necessitate substantial manual labor for operations including tending, harvesting, and packaging activities during specific periods. While farmers historically performed these tasks independently, agricultural consolidation has resulted in fewer but larger farms that increasingly depend on hired workers. Germany employs numerous foreign seasonal workers for its forage farming and livestock operations. The Federal Statistical Office projects a workforce shortage of 7 million workers by 2035, with 1 million Ukrainian workers affected by the energy crisis stemming from Russia's invasion of Ukraine.
The agricultural sector heavily relies on seasonal workers with short-term contracts, who often lack job security and social security benefits in their country of employment. The ongoing urbanization trend and improved living standards have created diverse employment opportunities in cities, drawing rural populations away from farming communities. The physically demanding nature of farming work has reduced interest in agricultural careers. Additionally, inadequate rural reforms have contributed to declining rural labor availability, compelling farmers to increase the mechanization of their operations. This labor shortage is anticipated to drive growth in the haying and forage machinery market over the forecast period.
Growing Animal Production Sector Increases Demand for Hay and Forage Machinery
The growing demand for forage feed from animal production industries is driving the increased cultivation of fodder crops like corn silage and fodder beet, which supports market growth. Germany's animal production industry generated revenue of USD 11.19 billion in 2022, showing growth from the previous year due to increased consumption of animal meat and related products. Fodder feed is primarily used in the country's dairy cattle, beef cattle, and swine industries. The expansion of livestock production, driven by rising demand for animal meat and dairy products, has increased mower usage in Germany. This has led to higher feed consumption, necessitating increased forage crop production. According to the Food and Agriculture Organization, the wheat harvested area in Germany expanded from 2.93 million hectares in 2020 to 2.98 million hectares in 2022.
The expanding area under forage crop cultivation drives the demand for harvesting machinery like mowers and balers, contributing to market growth. Companies are investing in agricultural equipment production to serve the livestock industry's forage requirements. In 2022, CLAAS Group invested EUR 40 million (USD 42.4 million) to rebuild its Bad Saulgau facility in Germany, a manufacturing center for forage harvesting machinery. This expansion focuses on developing advanced production capabilities to address Germany's growing demand for fodder harvesting equipment.
Germany Haying & Forage Machinery Industry Overview
The German haying and forage machinery market is highly consolidated with a few large players capturing a significant market share. Some of the major revenue-generating companies in the market include AGCO Corporation, CLAAS KGaA mbH, Deere & Company, CNH Industrial N.V., and Kuhn Group in the market studied. As per the critical developments observed during the review period, mergers and acquisitions and product launches are the most adopted strategies by the dominant players in the market. Product innovations and new product launches are some of the most popular market strategies among the players in the market studied. The companies are continually investing in their R&D and expansion of production to introduce new products in the market to fulfill the farm mechanization for fodder crops in the country.
Germany Haying & Forage Machinery Market Leaders
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AGCO Corporation
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CLAAS KGaA mbH
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Deere & Company
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CNH Industrial N.V.
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Kuhn Group
*Disclaimer: Major Players sorted in no particular order
Germany Haying & Forage Machinery Market News
- November 2024: CropX, a platform for precision agronomy, established a digital integration with CLAAS, a manufacturer of agricultural machinery. The integration between CropX's agronomy platform and CLAAS' farm and fleet management platform enables CLAAS equipment users to transfer their machine data to CropX for data visualization, analysis, and variable rate application planning.
- September 2023: CLAAS KGaA mbH introduced the Disco 9700 RC Auto Swather mower-conditioner with a belt merger. The machine is designed to deliver high productivity in dense, delicate crops like whole crop rye and triticale in Germany.
- August 2023: PÖTTINGER has launched new mower combinations NOVACAT V 8400 and NOVACAT V 9200 for delivering the highest possible output with maximum working widths of 8.40 and 9.20 meters.
Germany Haying & Forage Machinery Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Farm Labor Shortage in the Agricultural Sector
4.2.2 Rising Demand for Forage Feed from Animal Production Sector
4.2.3 Government Support to Enhance Farm Mechanization
4.3 Market Restraints
4.3.1 Fragmentation in Land Holdings
4.3.2 Volatility in Commodity Prices
4.4 Porter's Five Force Analysis
4.4.1 Bargaining Power of Buyers
4.4.2 Bargaining Power of Suppliers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Type
5.1.1 Mowers
5.1.2 Balers
5.1.3 Forage Harvesters
5.1.4 Others
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 AGCO Corporation
6.3.2 CLAAS KGaA mbH
6.3.3 Deere & Company
6.3.4 Kubota Corporation
6.3.5 CNH Industrial N.V.
6.3.6 Kuhn Group
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Germany Haying & Forage Machinery Industry Segmentation
Haying and forage machinery is used by the forage crop cultivators and the animal feed industries. These equipment are used to harvest and process crops that are primarily used as animal feed, such as hay, silage, and straw. The Germany haying and forage machinery market is segmented by Type (Mowers, Balers, and Forage Harvesters). The report offers market estimation and forecasts in value (USD) for all the above segments.
| Type | |
| Mowers | |
| Balers | |
| Forage Harvesters | |
| Others |
Germany Haying & Forage Machinery Market Research FAQs
How big is the Germany Haying & Forage Machinery Market?
The Germany Haying & Forage Machinery Market size is expected to reach USD 1.60 billion in 2024 and grow at a CAGR of 3.5% to reach USD 1.7 billion by 2029.
What is the current Germany Haying & Forage Machinery Market size?
In 2024, the Germany Haying & Forage Machinery Market size is expected to reach USD 1.60 billion.
Who are the key players in Germany Haying & Forage Machinery Market?
AGCO Corporation, CLAAS KGaA mbH, Deere & Company, CNH Industrial N.V. and Kuhn Group are the major companies operating in the Germany Haying & Forage Machinery Market.
What years does this Germany Haying & Forage Machinery Market cover, and what was the market size in 2023?
In 2023, the Germany Haying & Forage Machinery Market size was estimated at USD 1.54 billion. The report covers the Germany Haying & Forage Machinery Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Germany Haying & Forage Machinery Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Germany Haying & Forage Machinery Industry Report
Statistics for the 2024 Germany Haying & Forage Machinery market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Germany Haying & Forage Machinery analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
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