Market Trends of Germany Frozen Snack Industry
This section covers the major market trends shaping the Germany Frozen Snack Market according to our research experts:
Potato Production Paving way for Frozen Potato Products
According to the Federal Center for Nutrition (BZfE), in FY 2018, Germans consumed 60.4 kg of potatoes. Additionally, the federation revealed that the consumption of freshly cooked potatoes decreased, whereas the consumption of processed potato products, including frozen potato snacks, increased across the country. Frozen potatoes, mainly frozen fries, chips, and crisps, are the most substantial products, in terms of production value. Frozen potato fries offer convenience to consumers engaged in busy lifestyles and desire for instant hunger satiation. Additionally, the vast array of options in different shapes, sizes, and flavorings further entices the German consumer base. Therefore, the demand for potato-based frozen products is driving the market studied, with a continuous increase in the sales of the products through both retail and foodservice channels.
Pizza Holds the Largest Share in the Market
Due to the high preference for consumer foods among the natives, the German government is facing a huge challenge, in terms of encouraging the food industry to sell healthier products. The government is actively trying to counteract obesity with education and prevention. However, the interest of the food industry is to be taken into consideration, which is expected to lower the impact of the initiative. Furthermore, in order to cater to the high demand for frozen pizza, global companies are focusing on expanding their distribution networks in the market, while adopting various strategies to strengthen their sales in the potential market.
