Market Trends of germany foodservice Industry
Germany's QSR market is growing, with international concepts gaining popularity
- Between 2017 and 2022, the number of quick service restaurants in Germany registered a modest CAGR of 0.85%. The traditional fast-food market in Germany is highly competitive, with well-established competitors such as McDonald's, Burger King, and Subway boasting 1484, 750, and 692 outlets, respectively, in the QSR market. However, Germans show a preference for authentic food concepts and international options, such as Döner (Turkish kebab) and Asian-Pacific cuisines like Coa (Asian wok and rice bowls) and POKÉ YOU (fresh fish, Hawaiian style), thus increasing competition in the QSR segment. Mexican cuisine and southwestern flavors are also the current popular choices.
- Cloud kitchen outlets are the fastest-growing type in Germany, projected to register a CAGR of 6.37% during the forecast period. The growing demand for online food delivery services is a primary driver of the cloud kitchen market in the country. Technological advancements and the advantages offered by cloud kitchens, such as higher profit margins and greater operational flexibility from any location, contribute to the industry's growth. The integration of point-of-sale (POS), kitchen display systems (KDS), and inventory management technology to streamline kitchen operations, improve communication, and prevent order-taking delays further propels the market's expansion. Full service restaurants held a significant market share of approximately 40.11% in 2022. Germans have a preference for traditional meals, particularly national and regional dishes. However, the number of full service restaurants offering international cuisines is rising, especially in cosmopolitan cities. Major cities in Germany offer a wide range of cuisines, including American, French, Italian, Thai, Chinese, and Indian.
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FSR demand in Germany grows due to tourism and innovative menus
- In Germany, cloud kitchens had the highest average order value of USD 15.83 in 2022 compared to other foodservice types. During the COVID-19 pandemic, the number of online orders for takeaway and food delivery in Germany increased significantly by 245%. The average order value saw a 4.75% increase from 2020 to 2022. The presence of meal delivery apps like Delivery Hero, DoorDash, and Just Eat Takeaway.com has contributed to the scalability of the cloud kitchen model in Germany. Some popular dishes offered by these cloud kitchens include pizza, chicken wings, and burgers, priced at USD 10.5, USD 7.5, and USD 10.5 per serving, respectively.
- The demand for full service restaurants (FSR) is expected to rise due to the growing tourism industry, as tourists are inclined to explore the local cuisine of the country they visit. With professionally trained chefs at the helm, these restaurants offer innovative menus, international cuisines, and proprietary and health-conscious recipes to cater to the diverse palates of tourists. As the interest in local cuisine continued to grow, the average order value for FSR registered a CAGR of 2.58% over the study period. In 2022, popular cuisines available in the country included Edamame, Indian curries, Poke Bowl, and Bun Bo Nam Bo, priced at USD 5.2, USD 12, USD 13.3, and USD 11.2, respectively, per 300 g.
- Asian cuisine has recently made its mark in the culinary scene of Germany. Indian food, in particular, showcases flavorful curries and bread. Japanese cuisine is also experiencing a surge in popularity, with many restaurants offering sushi and dragon rolls as part of their menus.
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