Market Trends of germany animal protein Industry
Animal protein consumption growth fuels opportunities for key players in the ingredients sector
- Germany has a huge dairy farming industry containing 4.2 million cows, valued at USD 14 billion. According to IOP Publishing, per capita consumption is associated with an average daily protein intake of around 104 g protein per capita a day or 6.1 kg protein-N per capita a year. Germany's dairy products are largely exported (around 15% of all its exports), followed by France, New Zealand, the Netherlands, Belgium, the United States, and Denmark. The free trade policy hugely benefited Germany, providing easy exports. The country’s measure of no extra tariffs makes it the largest exporter in the world.
- The highly matured food and beverage industry witnessed a massive demand for high-quality protein ingredients from the health-conscious population. The popularity of personal care and sports nutrition products increased in the country, which, in turn, increased the per capita consumption of animal protein from 47 g in 2016 to 51.8 g in 2021. The strong demand for innovation prevents private labels from growing in the market, as consumers are increasingly looking for scientific studies behind the innovation. However, skimmed milk powder is majorly used to standardize dry extract content or protein content, and it is used in products based on reconstituted milk in various applications.
- Germany is Europe’s largest fitness market, where over 10 million people go to the gym. People generally prefer taking supplements like whey proteins, casein and caseinates, and dairy proteins to fulfill the body's nutrition demands. Among whey proteins, isolated whey protein dominates the market as it contains more than 90% of the protein content. Casein and caseinates are highly preferred by athletes as casein is a slow-digesting protein.
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Meat and milk production contributes majorly as raw material for plant protein ingredients manufacturers
- The graph given depicts the production data for raw materials such as meat of cattle, pigs, and chicken (with bone, fresh or chilled), raw milk from cattle and goats, skim milk from cows, and dry whey powder. Germany is the leading producer of milk in the European Union, accounting for more than 21% of milk deliveries in the European Union in 2020. Although the country has been observing a decline in the count of cattle farms, the average size of the farms is witnessing an upsurge. The rise in milk production is attributed to the escalated volume of milk production per cow. Over the years, milk production has been concentrated in the grassland regions of northwestern and southern Germany.
- Chicken meat is largely produced type of red meat followed by pig meat and cattle meat. Beef production in Germany has a professional set-up. Breeding, insemination in agricultural businesses, animal keeping, slaughtering, processing, and performance and quality checks are all subject to very high standards. Some 64,500 agricultural businesses with a total of 3.5 million cows are subject to meat and milk performance tests. In 2022 in Germany, 11 million cows were kept in 133,000 businesses. This makes Germany the second biggest producer of cattle meat in Europe.
- In 2022, almost 47 million pigs were slaughtered in Germany to produce 4.5 million tonnes of pork. Germany, therefore, is the largest pork producer in Europe. Internationally, Germany is third behind China and the U.S. The stock of pigs is mainly concentrated in the North West of Germany. With around 30 per cent of the stock of pigs, Lower Saxony is the most important production location in Germany, closely followed by North Rhine-Westphalia and Bavaria.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Demand for premium baby foods on the rise
- Consumers shifting away from carbonated beverages may restrain the market
- Consumers' preferences shift to premium condiments and sauces, away from packaged soups
- The demand for functional dairy products is expected to drive the market
- Meat alternatives are emerging as the potential market drivers
- Healthy snacks are expected to drive the market in the future
- Feeds with specific claims are on the rise
- A strong hold of the bakery segment to drive market
- Fortification and innovative packaging trends to influence breakfast cereals market
- High confectionery production benefits German manufacturers
- Aging population to expand the consumer base
- Single-headed households to drive the RTE/RTC market
- Consumers with active lifestyles are expected to drive the market
- Natural cosmetic products are boosting the market studied
