Germany Agricultural Machinery Market - Growth, Trends, Forecast (2019 - 2024)

The Germany Agricultural Machinery Market is segmented by Type into Tractors, Plowing and Cultivating Machinery, Planting Machinery, Harvesting Machinery, Haying and Forage Machinery, Sprayers, Irrigation Machinery, and Others.

Market Snapshot

Market Snapshot
Study Period:

2015-2024

Base Year:

2018

Key Players:

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Market Overview

The Germany Agricultural Machinery Market is forecasted to grow at a CAGR of 3.8% in the forecast period 2019-2024. 

  • Germany is one of the largest markets for agricultural machinery and implements in Europe supported by the large turnover for this industry in the country. The country is one of the largest exporters of agricultural machinery in the world, the largest manufacturer and the second-largest consumer of agri-machinery in Europe.
  • German agricultural machinery is preferred worldwide because of superior, precision and innovative engineering. Germany is one of the top destinations for FDIs in agricultural, construction and mining machinery in Europe. These factors adequately drive the market in the country.

Scope of the Report

Agricultural machinery is broadly defined as machinery used in farming and other agricultural activity. Farm machines include a variety of devices with a wide range of complexity: from simple hand-held implements used since prehistoric times to the complex harvesters of modern mechanized agriculture. 

Tractors
Less than 40 HP
40 to 100 HP
101 to 150 HP
Above 150 HP
Equipment
Plows
Harrows
Rotovators & Cultivators
Seed & Fertilizer Drills
Fertilizer Spreaders
Land Levelers
Other Equipment
Sprayers
Field Crop Sprayers
Orchard Sprayers
Harvesting Machinery
Combine Harvesters
Forage Harvesters
Other Harvesting Machinery
Haying & Forage Machinery
Mowers & Conditioners
Balers
Tedders & Rakes
Other Haying & Forage Machinery

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Key Market Trends

Increasing Farm Mechanization Driving the Market

Germany, the country known for its engineering expertise is also at the same time incorporating its technical ingenuity to develop its agricultural sector. With the massive technological progress in the country, Germany has also developed a very well trained and skilled workforce to use its state-of-the-art agricultural machinery and enable the utilization of top technology in the crop fields.

This can be backed by the fact that the area harvested under the primary crops in the country has seen an increasing trend in the past few years from 8.86 million hectares in 2015 to 8.91 hectares in 2018 and is further estimated to rise in our forecast period by a CAGR of about 2%. According to a report by the United Nations Statistics Division, Germany was one of the top five importers of agricultural machinery from the United States in 2018. German farmers also receive a subsidy from the European Union annually for the investment in their farms. This enables them to invest in modern machinery that is otherwise expensive. The above factors are substantially driving the market for agricultural machinery in the country.

Key market trend 1

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Tractors are Leading the Market

Tractors are the leading segment in agricultural machinery in terms of revenue and quantities sold in Germany in the past five years and the trend is projected to continue in the forecast period. Tractors are further sub-segmented into five segments namely less than 25 HP, 25-50 HP, 51-100HP, 100- 175 HP, and greater than 175 HP. Tractors with high horsepower account for a relatively higher market share when compared to small- and medium-sized tractors owing to their prices and requirements in the fields. Germany was also one of the major exporters of tractors, globally in 2018. AGCO Corporation is one of the leading companies in the tractors market in Germany which sells brands like Massey Ferguson and Valtra Inc. According to Statista, there have been 27,669 new tractor registration in Germany in 2018. 

Key market trend 2

Competitive Landscape

The market studied is highly consolidated with few major players occupying a major share of the market since crop growers prefer big brands when it comes to machinery for assurance of quality and after-sales services offered by the major companies. New product launches, partnerships, and acquisitions are the major strategies adopted by the leading companies in the market in Germany. For example, in 2017, Deere and Company completed the biggest acquisition in its history by purchasing the Wirtgen Group to expand its business in Germany in both agriculture and construction. 

Major Players

  1. Deere & Company
  2. AGCO Corporation
  3. CNH Industrial N.V.
  4. KUBOTA Corporation

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Tractors

      1. 5.1.1 Less than 40 HP

      2. 5.1.2 40 to 100 HP

      3. 5.1.3 101 to 150 HP

      4. 5.1.4 Above 150 HP

    2. 5.2 Equipment

      1. 5.2.1 Plows

      2. 5.2.2 Harrows

      3. 5.2.3 Rotovators & Cultivators

      4. 5.2.4 Seed & Fertilizer Drills

      5. 5.2.5 Fertilizer Spreaders

      6. 5.2.6 Land Levelers

      7. 5.2.7 Other Equipment

    3. 5.3 Sprayers

      1. 5.3.1 Field Crop Sprayers

      2. 5.3.2 Orchard Sprayers

    4. 5.4 Harvesting Machinery

      1. 5.4.1 Combine Harvesters

      2. 5.4.2 Forage Harvesters

      3. 5.4.3 Other Harvesting Machinery

    5. 5.5 Haying & Forage Machinery

      1. 5.5.1 Mowers & Conditioners

      2. 5.5.2 Balers

      3. 5.5.3 Tedders & Rakes

      4. 5.5.4 Other Haying & Forage Machinery

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Agrale S.A

      2. 6.3.2 AGCO Corporation

      3. 6.3.3 CLAAS KGaA mbH

      4. 6.3.4 Deere & Company

      5. 6.3.5 CNH Industrial N.V.

      6. 6.3.6 Kubota Corporation

      7. 6.3.7 Mahindra & Mahindra Ltd.

      8. 6.3.8 Yanmar Co.

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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