Market Share of GCC OOH And DOOH Industry
India out of home (OOH) and Digital-Out-of-Home (DOOH) Market is fragmented. It comprises several extensive outdoor advertising and media companies with operations in multiple markets and the smaller, local companies operating a limited number of structures in one or a few local markets. Some of the major players in the market include JCDecaux.
• February 2024: Viola Outdoor, a division of the Abu Dhabi-based media communications group Viola Communications, unveiled D.Toplight, its cutting-edge digital Out of Home (OOH) innovation, at a prominent spot in the heart of the capital. D.Toplight, boasting 3D capabilities, serves as the inaugural installment in the company's envisioned expansive screen network.
• January 2024: Media World, a multi-platform media group, collaborated with RSG Group of Companies, sealing a deal valued at over AED 100 million (USD 27.23 million). The agreement focuses on acquiring and managing an outdoor high-resolution digital screen on Dubai's iconic Sheikh Zayed Road. RSG Group will feature this screen on the prestigious Fairmont Dubai Skyline, a luxury five-star hotel and branded residences project.
GCC OOH and DOOH Market Leaders
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Al Arabiya
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JCDecaux SE
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ELAN Group
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Hills Advertising L.L.C.
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Emirates Neon Group
*Disclaimer: Major Players sorted in no particular order
