Market Trends of GCC Home Textile Industry
Saudi Arabia is driving the growth of the market
Saudi Arabia is among the largest exporters of home textiles (in particular, bed linen) in the MENA region. Favorable economic and trade conditions have stimulated the growth and expansion of the home textiles segment in the Kingdom. As a result, the development of the textile industry in the Kingdom has been influenced by the changing trends in home furnishing. The development of luxury hotels in the region is expected to fuel the demand for home textiles. Growth of end-uses in the Kingdom, such as housing and hospitality, as well as office spaces and healthcare, has stimulated the interest of consumers in the home.
The growth of the home textile market in Saudi Arabia has been positively impacted by the rise of urbanization and the improvement of lifestyle. As a result of the increasing disposable income of middle-class households, the construction and renovation of residential properties has led to an increase in the demand for interior furnishings and decor.
Rise in the E-Commerce segment is also driving the growth of the market
Online retail platforms are growing at a fast pace and are projected to represent a significant share of the home textile market in Saudi Arabia in the next few years. Global and regional online retail platforms are becoming more and more popular due to various reasons, such as improved accessibility, wide product range, and better offers, among others. This helps consumers to make better purchasing decisions, which in turn helps retailers to expand their reach and customer base. The GCC region is well-positioned to benefit from the growth of online shopping, with over 30% of its consumers shopping online within a month. This is largely due to the ease of access and the fact that millennials are the primary drivers of the region's connectivity and cell phone usage. According to a report, approx 89% of UAE customers, as well as 91% of Middle Eastern and North African customers, have become digital converts since the onset of the pandemic and plan to continue purchasing everything online.
For instance, GCC's newest e-store for the fashion and home textile enthusiast is a must-visit destination! With a wide selection of carefully curated products from international brands, shoppers can find the ideal balance of fashionable sophistication and cost-effectiveness at Frugado.
